Bianchi Biz Blog

NOVEMBER 9, 2020

Consider that: The number of bona fide independent media outlets is declining – in the U.S. the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S.

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Media Relations Automotive Media Newspapers 102

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

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Media Relations Newspapers Measurement Social Media 331

Contently - Strategy

MAY 11, 2024

It generates two types of results for local queries: “organic results,” or the blue links you’re accustomed to seeing on Search Engine Results Pages (SERP); and “local pack,” which showcases top business listings on Google Maps. Businesses seeking to maximize visibility should aim to appear in both.

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Local SEO Strategy How To 97

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. Remember that Google is a question search engine.

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Publicity Television Local Pitching 331

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. Y ou can follow Bob on social media on Twitter & LinkedIn. What story or stories are you most proud of?

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Automotive Engineering System Media 83

PR for Anyone

NOVEMBER 3, 2021

This is a free media query service where media outlets are looking for sources and quotes for national magazine articles, television shows, newspapers, and blogs. People are always amazed at how frequently I get on television and in magazines and newspapers. It’s all about finding the right person to pitch. It’s Google.

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Real Estate Publicity Television Local 130

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. That paragraph needs to pass the ‘smell test’ of the reporter.

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Engineering Writing Social Media Report 128

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? Therefore, this is a great first place where you can easily monitor your media mentions for free.

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Media Analytics Radio Google 52

NewsWhip

JULY 14, 2020

We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has? This interview has been edited for length and clarity.

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Data Public Affairs Engineering Pharmaceuticals 176

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television.

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Digital PR Print Construction Television 76

Mindful Marketing

AUGUST 5, 2023

You can’t build the world’s leading brand of electric vehicle and launch people into space without having significant engineering and business acumen. ​ There’s also a perceptual disconnect between what social media typically stands for and the psychological meaning of “X.”

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Twitter Consumer Newspapers Social Media 100

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. ” What did this mean?

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Big Data Data Education Internal 250

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Pictured with the Cummins QSK95 diesel engine). I haven’t looked back since.

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Meeting Automotive Media Transportation 83

Deirdre Breakenridge

FEBRUARY 5, 2015

And Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. He continues, “Part of my thinking through the years is social proof is a big part of how people make decisions. So when I speak, it’s an engine of revenue. And when I write, hopefully it’s an engine of revenue,” says Mitch.

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Engineering Writing Corporate Brand 150

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

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Viral Crisis Communications SEO Reputation 52

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities. for a long time.

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Brand Branding Newspapers Media 122

Engage PR

OCTOBER 3, 2018

Our project management and content support offering also helped companies to communicate though media coverage, social media and marketing collateral. In addition, we communicated the views of one of Scotland’s leading insolvency experts through newspaper and magazine articles, including the prestigious CA magazine.

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Newspapers Engineering Energy Software 60

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. You can follow Sara and Power & Motion on social media: Twitter: @TechnlgyEditor.

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Meeting Media Engineering Journalism 76

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Example: Bride-To-Be Shares Emotional Journey To Lose 30 Pounds For Wedding On Social Media. Personalize Your Brand.

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Infographics Consumer Video Examples 283

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? Press releases are still relevant in today’s crowded media landscape. This enhances your SEO or search engine optimization.

How To 98

How To Newspapers Analytics SEO 98

Stephen Waddington

DECEMBER 12, 2019

Trust in the media was 37%. The rise of social media and tech platforms in the last decade means that anyone can create and share content. Social media fulfils an unhealthy trait of the human nature that rejects the truth unless it confirms a bias. It’s not hard to understand why. It’s not all bad news.

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Publicity Media Facebook Newspapers 93

PR Fuel

NOVEMBER 4, 2020

Keep reading to learn how media distribution can help you get more sales and grow your company. You could pitch individual newspapers and magazines. Search engine optimization (SEO) is essential for growing your business online. But publications like local or national newspapers have some authority. Easy to Start.

Media 104

Media SEO Newspapers Pitching 104

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. Popular thinking was that search engines drove the most traffic to news sites, but a shift is on. Last summer, 40 percent of traffic came from search engines, and 14 percent came from social networks.

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Newspapers Print Radio Local 74

PR Fuel

MARCH 22, 2022

Explore media outlets outside of newspapers, too. For example, you can also look at social media influencers, radio programs, magazines, and blogs. You can use social media platforms, Google, LinkedIn, and online directories to build your list. Review the list of media outlets they work with.

How To 92

How To Guidelines Writing Pitching 92

PRSay

MAY 8, 2018

I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. Social media and the internet have also [created] big changes, and over the years Karlie has given me pointers on using them. Marci Davis is communications-practice leader at Jacobs Engineering.

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Leadership Conference Local Internal 159

PR Fuel

MAY 27, 2021

Then, you can start building a media list for press contacts that reach your target audience. You can make a list of: Traditional news agencies (radio, TV, newspapers) Digital news outlets (blogs) Social media influencers (on Facebook, Instagram, LinkedIn, etc.). Social Media. Track the Performance.

Guidelines 77

Guidelines SEO Social Media Engineering 77

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news. We can't say we're not going on social media because someone might lie. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. And what about SEOs?

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SEO Engineering Content Marketing Agency 120

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. Social Listening: Text vs. Visual.

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How To Instagram Social Media LinkedIn 198

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. In the shift to elevate its status the public relations business is frequently dismissive of earned media relations.

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Media Relations Media Print Newspapers 115

Cision

NOVEMBER 28, 2017

Over the past several decades some of the major players have changed with the evolution of the Internet and most-recently social media, but the concept is still the same — reach out to your audiences with the material they want through avenues they trust. — can be daunting to research for just one contact.

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Small Business Media SMB Pitching 245

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? Press releases are still relevant in today’s crowded media landscape. This enhances your SEO or search engine optimization.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? Press releases are still relevant in today’s crowded media landscape. This enhances your SEO or search engine optimization.

How To 52

How To Newspapers Analytics SEO 52

Mindful Marketing

MAY 3, 2024

” Now eight more newspapers , including the Chicago Tribune and the New York Daily News, have done the same. Businesses like dating apps, social media, and even restaurants can assist people in filling needs for love and belonging. 2) Attribution: Are we giving due credit to the creator?

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Ethics Privacy Radio Sports 96

Stephen Waddington

DECEMBER 15, 2021

Search engines are the most trusted form of media (56%). Earned media in flux, owned media ascending A rise in trust in the media as a source of information during the COVID-19 crisis has been short-lived, according to the Reuters Institute. Search engines are the most trusted form of media (56%).

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Publicity Government Guidelines Facebook 128

Flack's Revenge

AUGUST 31, 2016

When I ask what people read, and how they get their tech news, I often get shrugs and blank looks (probably because they are getting news from social media , where the original source can be obscured). To a lesser extent newspapers like the New York Times and the Wall Street Journal. Android Central. Android Police.

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Reddit Enterprise Wireless B2B 136

Maxim Behar

APRIL 11, 2021

And third - one-way communication on social media and complete exclusion of debates. As a result, Bulgaria has faced with a new, so far unknown, situation in the recent times of free elections and free media. Now we live in a country full of extremely educated and knowledgeable people - the strongest engine of change we need.

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Government Newspapers Education Engineering 52