PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive.

Pitching 72

Pitching LinkedIn Technology Engineering 72

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Write content that answers questions.

SEO 88

SEO How To Mobile Engineering 88

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. In addition, I co-host TT’s biweekly RoadSigns podcast with my colleague, Michael Freeze.

Transportation 99

Transportation Meeting Newspapers Media 99

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 95

Technology Ethics Tools Creativity 95

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data?

Internal 63

Internal International Data Media 63

Flack's Revenge

APRIL 27, 2021

” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Content Forecast Calls for Users, Search Engines, Customization, and More. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Display expertise.

SEO 93

SEO Strategy Google Engineering 93

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” About a month later, the ever venerable Burrelles integrated the technology behind it into its own solution.

Software 78

Software Company Pitching Training 78

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency.

Meeting 65

Meeting Automotive Engineering Media 65

Sword and the Script

AUGUST 14, 2018

This was followed by “social networks and search engines bypassing traditional media” with 25%. 6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”.

Survey 101

Survey Report Media B2B 101

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 190

Writing Communications Marketing B2B 190

The Hoffman Agency

AUGUST 19, 2021

By Kendra Young, Intern. Writing has always been my biggest insecurity. However, writing for PR reopened the door for me. As I started investigating what industries and companies I was interested in, I found myself drawn to an industry I had not anticipated: technology.

Industry 36

Industry Comparison Technology Creativity 36

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization. When you issue a press release before other people write about your product, you control the message.

How To 98

How To Newspapers Analytics SEO 98

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. Velodyne Lidar, a client for 3 years, makes the technology that allows self-driving cars to “see.” About 15 years ago, we joined the international Public Relations Global Network. .

Agency 105

Agency Travel SEO Nonprofit 105

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 101

Software Analysis Data Tools 101

Landis PR

AUGUST 23, 2021

Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. I am proud of it because it received an honorable mention by the Trade Association Business Publication International TABPI awards.

Meeting 69

Meeting Media B2B Transportation 69

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek.

Meeting 74

Meeting Automotive Media Journalism 74

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. An improved AI engine that mitigates bias including “assumptions of race, gender or ideological concepts” from your monitoring results. Sometimes a gate stands between you and a palace.

Software 85

Software Case Study Pitching Technology 85

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. Suppose we looked at a very common data source: search engine data. Vice President, Marketing Technology.

Analytics 132

Analytics Data-Driven PR Data Software 132

PR 20/20

JUNE 13, 2017

Understanding the ideas that follow is critical to applying artificial intelligence and related technologies to your business. Artificial intelligence is a suite of related technologies that include machine learning, deep learning, natural language generation (NLG) and more. These technologies are at varying levels of maturity.

Marketing 51

Marketing Technology Content Marketing Conference 51

Bianchi Biz Blog

OCTOBER 18, 2021

I’ve been told more than once that I think like an engineer but don’t communicate like one, so they tend to be stories that put that talent to good use. I hadn’t been part of the high-school newspaper, and I thought that good writing was just something you needed to have in whatever field you chose. I’ve noted each of these.

Meeting 75

Meeting Report Automotive Media 75

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. What’s your why?

Agency 161

Agency Meeting Crisis Energy 161

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Pictured with the Cummins QSK95 diesel engine).

Meeting 81

Meeting Automotive Media Transportation 81

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. They have a strong writing track [and] lots of sessions that #PR folks would find valuable.”. International Conference on Communications Management and Public Relations.

Conference 58

Conference Content Marketing Community Education 58

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization. When you issue a press release before other people write about your product, you control the message.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization. When you issue a press release before other people write about your product, you control the message.

How To 52

How To Newspapers Analytics SEO 52

Maxim Behar

JANUARY 28, 2024

First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own. No, it can't be."

Radio 59

Radio Ethics How To Writing 59

Practical Law Construction

AUGUST 23, 2021

This post is the latest in a series covering issues that frequently arise in international arbitration, each with a specific regional focus. Whichever option the parties choose: The Board shall be composed of three members, preferably two engineers and one lawyer ( article 6, SPDBA ). Architectural and engineering works and services.

Construction 52

Construction Government Engineering Trends 52

Deirdre Breakenridge

MARCH 7, 2016

If you are hired as an intern, then there is the opportunity to turn the internship into a full-time position. With respect to the skills necessary for a career in communications, it is important to have the following: Good writing skills. ” For Verizon, it is unlikely that they will hire a candidate right out of college.

Communications 120

Communications Interviews Social Media LinkedIn 120

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. 2) Visual Search Engine to Sell Search Ads. Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby.

Tools 60

Tools Pinterest Marketing Media 60

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. Bad memories in the Fatherland.

Training 80

Training Measurement Technology Engineering 80

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. It Demands Accountability.

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

MARCH 21, 2017

Now, what if we told you every one of those tasks, and many more, could be done more efficiently using artificial intelligence technology that’s available today? Following are 11 common marketing tasks that can be more intelligently automated right now using AI technology. Write content. Writing content takes a ton of time.

Marketing 42

Marketing Analytics Analysis Technology 42

Sword and the Script

OCTOBER 1, 2019

And now onward this month’s PR technology summary…. The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. click images for higher resolution).

Pitching 61

Pitching Analysis Report Video 61

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. I’d had a growing fascination with artificial intelligence since IBM Watson won on Jeopardy!

Marketing 53

Marketing Software eBook Technology 53