ImPRessions - Crenshaw Communications

JULY 14, 2021

Awards demonstrate — in an unbiased manner — innovation in the form of impact on an industry, a benefit to others, or a trend-setting practice that has been successful in the field. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace.

B2B 334

B2B Company Case Study Conference 334

Onclusive

JUNE 2, 2021

You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in. You should consider all members of your target audience, such as your customers, prospects and the people who influence them, media and perhaps even employees. What do they care about?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

NewsWhip

FEBRUARY 1, 2022

In the midst of talent wars, mixternal communications is a juicy topic at companies intent on attracting and retaining employees. These changes and new expectations from employees is what led to Red Havas’ recent report, Red Sky Thinking, A Whole New World of Employee Engagement: Five Internal Comms Trends.

Communications 78

Communications Employee Internal International 78

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

APRIL 29, 2021

A crisis is always a vulnerable time for everyone involved, including your employees, customers and other impacted stakeholders. Tracking the overall trends, share and quality of top coverage for your brand and competitors, social amplification, message resonance, and most importantly, brand sentiment is critical during a crisis.

Crisis 367

Crisis How To Crisis Communications Reputation 367

NewsWhip

JANUARY 26, 2023

On February 16th Sean deGroot will join NewsWhip CEO Paul Quigley on a webinar hosted by PRWeek to share insights on how an iconic brand has significantly advanced its efforts to collect and analyze data in real time, and found success in the new way it communicates. You can register for the upcoming webinar here.

Communications 78

Communications Local System Data 78

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Trend Spotting.

Training 370

Training Media Training Reputation Crisis Communications 370

NewsWhip

NOVEMBER 2, 2021

Major food producers have been at the front of employee-led strikes from the last few months, with Nabisco, Frito-Lay, and Kellogg’s being mentioned as examples during the webinar. Articles about vaccine mandates had strong engagement, especially when it came to brand decisions affecting employees.

Crisis 78

Crisis Brand Branding Airlines 78

Onclusive

APRIL 22, 2021

In addition, there are incidents that may occur regardless of the type of business and industry you are in, such as sexual harassment, workplace violence, lawsuits, or key public-facing employees being dismissed. Join us for Crisis Communications: Preparation & Management Essentials webinar on Thursday, May 13th.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 179

Reddit Software B2B Technology 179

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives. Perhaps the most trending social marketing and PR tool for two-way engagement is live streaming video, which can be done on Facebook, Instagram, and even LinkedIn with YouTube.

B2B 170

B2B Social Media Media Education 170

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. FedEx uses both to establish itself as a thought leader in supply chain trends.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. Several trends that started in 2021 will grow to carry over into 2022. The trend is moving in this direction.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JUNE 13, 2023

It’s been trending in that direction for years. While you don’t have access to their analytics, you still can observe the overall trends. A time-tested path to coverage is to figure out how your employer or client fits within these trends. Watch useful webinars. So, how can PR improve their odds in media relations?

Journalism 136

Journalism Media Relations Report Media 136

Cision

AUGUST 3, 2015

At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers. Watch the free on-demand webinar now! Jenn suggests posting photos of your employees or including motivational messages. Share exclusive content.

Instagram 120

Instagram How To Trends Social Media 120

Cision

AUGUST 30, 2016

Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. Crisis Comms Webinar Today: Want to learn more about crisis communications planning? ET today for the webinar Managing Communication Challenges. Keep your eyes peeled. Perhaps a major cross-border shakeup?

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Cision

APRIL 21, 2015

Or nobody showed up to your online webinar. Do each of your employees treat customers with respect? Want to turn employees into brand advocates? Get our free “Activate Employees on Social Media” tip sheet now! Featured Trends word of mouth marketing' Let’s think about that for a moment. Then fix them.

Marketing 120

Marketing How To Employee Advertising 120

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. Brand advocates include customers, employees, and influencers. What is User Experience (UX)?

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. Can you tell us what types of stories, trends or issues are on your radar now? I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World.

Meeting 74

Meeting Automotive Engineering Journalism 74

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 13) “They don’t understand how important it is to have good digital communications tools in an effort to reach all employees in the company.”. It’s not just about content, or search, or conferences, or advertising, or a webinar, etc.

Corporate 79

Corporate Communications Survey Employee 79

Karen Freberg

NOVEMBER 3, 2021

Because this is a trend we are seeing in the industry where employee branding and personal branding for companies is one of the fastest growing areas for consulting out there. I will be covering more in detail about the book and the simulation for personal branding in a webinar in December. Stay tuned for more announcements!

Conference 64

Conference Education Banking Brand 64

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JULY 19, 2016

Ascend2 makes a range of studies from conversion rate optimization to marketing automation trends freely available in an online research library with registration. The survey calls out the following as the top three: video/podcasts (64%), research reports (62%), and webinars (45%).

Survey 60

Survey Content Marketing Marketing B2B 60

PR 20/20

SEPTEMBER 25, 2017

It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. The Social Shake-Up Webinar. Buzzsumo Expert Webinar Series.

Conference 62

Conference Marketing Local Advertising 62

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. 4 Key Trends Facing PR Firms of the Future.

Survey 60

Survey System Trends Small Business 60

Contently - Strategy

OCTOBER 15, 2020

Here are the five biggest trends you need to know. But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend. How to take advantage of this trend: Do some research in your field to see what tools already exist and where you can stand out.

B2B 145

B2B Trends Video Course 145

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. Start with employees, financial institutions, local government, and so on. Influencer marketing trend is one that has gained momentum in recent years. And we had fun. These are the questions and my answers.

Small Business 213

Small Business Fashion Groups Local 213

PR 20/20

NOVEMBER 7, 2019

When thinking through audiences, consider: Employees. Attendees (consider events, webinars). Accelerators can be organized by status (opportunity, active), priority (high, medium, low) and type (collateral, event, industry trend). Customers (all-time, current, past; and consider specifying by product or service). Subscribers.

Marketing 59

Marketing Case Study eBook Strategy 59

Ethical Voices

JUNE 6, 2022

Marlene Neill: One of the interesting things that came out of our study is that difference between the top leader and the employees lower in the organization, when it came to evaluating the ethical leadership of the top communication leader in the organization. They have all kinds of webinars that you can participate in.

Ethics 52

Ethics Leadership Training Study 52

PRSay

SEPTEMBER 20, 2021

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but then pushed the date up to Sept. The airline, the first U.S.

Airlines 174

Airlines Employee Communications Exercises 174

Karen Freberg

MAY 12, 2017

I also have been able to contribute on their main blog and even was a guest on a Social Media Education webinar. webinars, Twitter chats (#Hootchat is awesome!) We have heard of the trends associated with employee advocacy and internal communities to share content and provide ideas for content to be shared.

Social Media 40

Social Media Education Media Community 40

Contently - Strategy

OCTOBER 15, 2021

Here are the five biggest trends you need to know. [If But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend. How to take advantage of this trend: Do some research in your field to see what tools already exist and where you can stand out.

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

SEPTEMBER 10, 2020

We have a webinar series that we do right now called Real Time Banter. I want to zoom out a little bit and talk about some of the broader conversations and trends in our industry. It was weekly, but we’re moving to bi-weekly for the summer. But sometimes it feels a little bit hollow.

Brand 118

Brand Branding Marketing Facebook 118

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can feel like a full-time job – so let social listening tech do the work for you.

Strategy 370

Strategy Communications Reputation Measurement 370

Buzzstream

AUGUST 12, 2020

For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. Out of the options listed, Stephen shows to be the best-fit person to speak to. Don’t have any?

Digital PR 62

Digital PR Pitching Interviews Writing 62