Contently - Strategy

JANUARY 26, 2023

6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 96

Policies Energy Government Crisis 96

Sword and the Script

JUNE 15, 2021

And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. A few years back I was at a workshop at a conference for legal technology. Go to the sessions and workshops where customers or prospective customers are presenting. This conundrum is a leadership challenge for the head of marketing.

Survey 117

Survey B2B Marketing Interviews 117

Stern + Associates

JULY 10, 2023

After flow training, we see a measurable increase in creativity and innovation ranging between 400 percent and 700 percent.” Bringing together his work on both peak performance aging and flow, Kotler urges leaders to see the business value in older employees who are at the top of their game.

Training 48

Training Creativity Groups Strategy 48

Stern + Associates

JUNE 22, 2023

Internally, it helps employees understand the business and creates the glue that brings a workforce together, enabling them to deploy a coherent message externally.” Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# Business outcomes could also be employee turnover rates, favorable legislation, etc.&#

Measurement 77

Measurement Publicity Web Analytics 77

Communications Conversations

DECEMBER 16, 2014

Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. But, that’s really nit-picking.

Case Study 131

Case Study Wireless Company Local 131

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Southwest Airlines employees celebrate passenger’s 104th birthday. Host free webinars or workshops on a topic related to your industry. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Burrelles Fresh Ideas

MAY 21, 2024

Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity.

Employee 97

Employee Pinterest Resources System 97

David PR Group

FEBRUARY 18, 2016

I had a follow-up call with Brian recently as he transferred from car to plane on one of his many worldwide speaking engagements and workshops discussing CX. If a business owner, or even an employee, wants to improve the customer experience, how do they begin? JPD: How do you measure improvements in customer experience and show value?

Employee 40

Employee Measurement Meeting Customer Service 40

prTini

JANUARY 10, 2017

In particular, it reminded me of a technique that a business coach shared with me about evaluating performance in a specific and measured way. In the same way that we use PARLA to lead our discussions with potential hires, this technique has similar possibilities for performance reviews with existing employees. What is PARLA?

Case Study 28

Case Study Comparison Interviews Study 28

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue. Employee engagement comes from the ability to speak and be heard.

Internal 147

Internal International Employee Mobile 147

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics.

Education 112

Education Employee Measurement Agency 112

Waxing UnLyrical

OCTOBER 11, 2010

Columbus Day as I’ve gathered over my 10-ish years of living here, is one of those holidays that is “happy&# for some (mostly Federal employees), and not that rambunctious for others. Contrary to what you might think, we are, by and large, happy people in India. There are always two sides to every story, and sometimes more.

Measurement 47

Measurement Tourism Blogging Twitter 47

Waxing UnLyrical

JANUARY 3, 2011

And if you’re a full-time, but junior, employee, read your job description carefully and pay attention to what you are and are not paid to do. Are you taking full advantage of them? But… If you’re an intern, there are legal limits to what your employer can task you with. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Facebook 63

Facebook Twitter Measurement Blogging 63

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount. Besides her passion for digital marketing, she likes yoga, fitness, and hiking.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

OCTOBER 24, 2019

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? Employees, customers and WOM According to James, “The truth is, every single one of your employees is now client-facing, because every single one of your employees can now potentially be found online. How do they make it happen? This is where it gets interesting.

Travel 79

Travel Case Study Creativity Advertising 79

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work.

How To 60

How To Software System Employee 60

Waxing UnLyrical

DECEMBER 2, 2010

Employee referrals are a prime way of hiring for many organizations. BUT as a long-time HR person, I also know that our systems are not always as good as we want and some HR folks are not either. So, it is always, always, always smart to network your way in - make a connection and ask that connection to refer you to the right people.

Interviews 83

Interviews Creativity Twitter Facebook 83

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). For me, as a local government employee, there are clear political boundaries. So perception is everything. ” #8: Adam Connell (Derby, UK).

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

SEPTEMBER 14, 2010

It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Employee relations becomes the sole purview of HR, external audiences are targeted by the MarComm team, and so on.

Facebook 106

Facebook Twitter Education Industry 106