Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. The Impact on Social Media ROI.

Social Media 118

Social Media Brand Branding Media 118

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 119

Social Media Conference Media Corporate 119

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter.

Storytelling 78

Storytelling Social Media Internal International 78

Katie Paine's Measurement Blog

JANUARY 24, 2023

So misleading, in fact, that it qualifies its publisher, NewsWhip , for our Measurement Menace of the Month award. The report defines “biggest” in terms of those crises that got the most attention in the media and the most engagement on social media. Congrats! ∞

Measurement 40

Measurement Crisis Crisis Management Data 40

Communications Conversations

DECEMBER 9, 2021

After all, engagements are the cornerstone of social media marketing. Social media is not the same space as it was when I got started in this business in 2009. Twitter chats were popular (all engagements). Let’s just take Twitter, as an example. Translation: Most people on Twitter are lurking.

Social Media 169

Social Media Twitter Employee Trends 169

Communications Conversations

SEPTEMBER 18, 2018

TLDR: Brands and customers can’t really be “friends” on social media. That can make the people on the receiving end of social-media marketing feel snared in corporate traps.” Yet, here they are on social media sending some Atlantic author pizzas because he sent a random tweet talking about it.

Social Media 79

Social Media Brand Branding Media 79

Onclusive

JANUARY 20, 2020

In the simplest terms, earned media amplification is the delivery of content produced by a third party to an audience of your choice. Often, this delivery is via paid digital media or paid social media because they offer a good blend of scale and targeting precision. Lastly, measure your earned media amplification.

Marketing 195

Marketing How To Measurement Advertising 195

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Identify Your Goals for Growth on Social Media.

Social Media 52

Social Media Consumer Brand Branding 52

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

Social Media 96

Social Media Privacy Media Training 96

Communications Conversations

JULY 19, 2018

That is, I’ve followed him on a combination of Twitter and LinkedIn. And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro.

Social Media 60

Social Media Media B2B Content Marketing 60

Communications Conversations

MAY 1, 2015

About a year ago, I talked about 14 things your CEO should talk about on Twitter. It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective. You see, it’s actually pretty tough to find Fortune 500 CEOs who are active on Twitter these days (I know, surprise surprise, right?).

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 106

Report Publicity Marketing Pitching 106

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Burrelles Fresh Ideas

OCTOBER 24, 2023

Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product.

Strategy 97

Strategy Ethics Social Media Data 97

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. Twitter and LinkedIn will come up again later in this post.

Survey 81

Survey Corporate Communications Financial 81

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Measure the Sentiment That Matters.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR in High Definition

OCTOBER 28, 2021

It’s been a busy month in the tech world, with a balance between the war on social media raging on and some brighter innovations that aim to make our daily lives easier. The event provoked questions about our reliance on social media , forcing people around the globe to rethink their relationship with these platforms.

System 62

System Social Media Policies Google 62

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? There are many benefits to media monitoring. Mentions can be positive, negative, or neutral.

Media 52

Media Analytics Radio Google 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. PR can boost a video campaign more discoverable through press releases, articles, blog posts, and social media content.

Video 110

Video Marketing SEO Social Media 110

Cision

FEBRUARY 12, 2016

To get started, here are three ways to build a more successful social strategy: 1. Each department will benefit from social media in a different way, and their goals should reflect this. Does your PR team need to increase media coverage? Look to Twitter to find journalists covering your industry.

Strategy 120

Strategy Customer Service Social Media Software 120

Cision

SEPTEMBER 6, 2016

Twitter introduced a feature that allows customers to send you direct messages directly from your site. Social customer service (sometimes referred to as “social care”) is often a customer expectation that we struggle to meet. In the age of social media, it’s not enough to have a support number or an email.

Customer Service 120

Customer Service Social Media Resources Facebook 120

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 104

Interviews Publicity Technology Social Media 104

NewsWhip

MARCH 2, 2023

engagements on Facebook and Twitter. For context the top two recipes had more Pins on Pinterest than all of the articles combined had engagement on Facebook and Twitter. All in all, coverage of restaurants had a broad range of themes, from the actions of employees to the actions of customers to the food itself. engagements.

Pinterest 78

Pinterest Comparison Local Instagram 78

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. Start with employees, financial institutions, local government, and so on. The media is a target audience.

Small Business 213

Small Business Fashion Groups Local 213

PR 20/20

NOVEMBER 15, 2016

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. Social media is a communication cornerstone for more than one generation. billion have social media accounts. To be successful on social media doesn’t require an entire team.

Small Business 40

Small Business Social Media Media Employee 40

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. See, “ The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft, and Georgia-Pacific Do It.”) And then I discover that they don’t even follow those so-called VIPs on Twitter. Employees are a source of intriguing content.

Communications 40

Communications Measurement Employee Course 40

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Maintaining a great understanding of media wants and needs is a big part of securing meaningful coverage for a client. Of course, we bone up on what journalists cover by following them on Twitter and reading their stories. We will apply rigor to outcomes measurement. We will double down on top talent.

B2C 120

B2C Measurement Video B2B 120

Cision

JUNE 3, 2015

In fact, if you look to Twitter or Instagram , you’ll see that chocolate milk has gone from a kid’s treat to a serious athlete recovery beverage. Last week we spoke with Miranda Abney, marketing director at the Milk Processor Education Program, about the campaign’s social media strategy. Q: Who do you target on social media?

Instagram 120

Instagram YouTube Twitter Social Media 120

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 3) Earned media improves advertising effectiveness.

Study 144

Study Media Relations Media Measurement 144

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. Most respondents (79%) said HTML and coding were among their greatest weaknesses, with 84% of all in-house private sector employees falling within this demographic. How Much do Senior Pros Care About Using Social Media?

Social Media 40

Social Media Media Measurement Survey 40

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# Business outcomes could also be employee turnover rates, favorable legislation, etc.&#

Measurement 77

Measurement Publicity Web Analytics 77

Stephen Waddington

MARCH 29, 2020

It followed support from the Treasury for large employees a week ago. Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Freelancers received a government invention this week.

Crisis 167

Crisis Government Privacy Sports 167

Cision

NOVEMBER 1, 2016

During a recent Twitter chat, I shared how to implement a PESO model to improve content performance. My boss only wants media placements. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. The PESO model involves measuring and analyzing your results.

How To 120

How To Software Analytics Google 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. Employees are vital contributors to what the brand stands for. To connect with Katie, you can follow her on Twitter.

Community 92

Community How To Marketing Data 92