Communications Conversations

APRIL 17, 2020

Steak Umms takes a (big) stand on Twitter. But, the brand’s decision to use its Twitter account as a voice of reason in a sea of disinformation during the oubreak was a bold one. I mean, who wanted or needed frank media literacy advice from a frozen steak food? Coke devotes its Twitter feed to help the needy.

Social Media 198

Social Media Brand Branding Employee 198

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Prohibition

MAY 17, 2023

We’re nearly halfway through 2023 and so far, we have seen many updates come and change the way we use social media – both organically and paid. In doing this, Musk caused backlash as some of Twitter’s loyal users saw this as yet another way to for fake accounts to provide false information.

Advertising 62

Advertising Advertising Twitter B2C 62

Landis PR

SEPTEMBER 5, 2022

Like it or not, your company needs social media – here’s why: Over half the world is on social media. billion people worldwide are on social media, according to new data , with most individuals spending two and a half hours a day scrolling their feeds. Social media opens new doors.

Social Media 98

Social Media Media LinkedIn Engineering 98

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. but if I had to guess it would easily be north of 50% employee comments.

LinkedIn 74

LinkedIn Employee Survey Internal 74

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

MAY 7, 2020

Twitter is an invaluable resource for both PR pros as well as top media and influencers. Love it or hate it, when news breaks, Twitter is the go-to source. Her focus is reporting on stories about how labor issues affect retail employees. . This week we’re thinking about retail and e-commerce. Let me know @ColleenO_PR.

Retail 245

Retail Twitter Real Estate Trends 245

Prohibition

OCTOBER 25, 2023

The world of social media is ever evolving, so it’s crucial to keep up to date with the ongoing updates and developments. Influencer taking a photo for social media X introduces new premium features Elon Musk is rolling out yet more updates on X, now announcing new features for the users paying for the premium subscription.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. Twitter users take a stand to call for action.

Social Media 62

Social Media Trends Media Instagram 62

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. Don’t over-delegate social content.

Construction 385

Construction Crisis Reputation Social Media 385

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

Social Media 104

Social Media Media LinkedIn Facebook 104

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. In short order, it was followed a barrage of requests from media asking to use the footage. Social media is your competition. It’s time to face the music. In what world is this acceptable?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Shift Communications

OCTOBER 3, 2016

We were recently asked via Twitter: In recent months, many national tragedies have occurred. In the wake of these tragedies, what’s the appropriate social media behavior? If we were to stop our social postings for every event, we’d literally never be able to post on social media again. Christopher S.

Guidelines 158

Guidelines Social Media Media Crisis Communications 158

Cision

JUNE 9, 2015

When you’re trying to determine the ROI of your social media efforts , you’ve got to know where to look. Simply having 100,000 followers on Twitter should mean you’re doing well there, shouldn’t it? Let’s look at the data you should be paying attention to in order to understand if what you’re doing on social media is working.

Social Media 120

Social Media Data Media Employee 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. The Impact on Social Media ROI.

Social Media 117

Social Media Brand Branding Media 117

Cision

APRIL 1, 2015

Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge of tweets and posts from the 2,500 attendees. As seen time and again with breaking news stories, Twitter reigns supreme when it comes to communicating quickly. Click to expand. Click to expand.

Social Media 120

Social Media Marketing Media Conference 120

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. This article by Gerard Braud was brought to my attention on Twitter and I was left speechless as I read it. Fear will be your downfall, not social media. That’s not the goal.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

5W PR

AUGUST 22, 2017

By: Kelsea, Social Media Director. Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use.

Social Media 92

Social Media Guidelines Media Handbook 92

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. In our new blog series, we talk what’s working (and not) across key social channels. The post 2022 Social Media Trends Pt.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Deirdre Breakenridge

JANUARY 6, 2020

If you want to learn more about Wei, you can follow him on Twitter at @weicai_. Let’s congratulate and support Wei by sharing his video on social media! We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst.

Video 352

Video Journalism Education Resources 352

Cision

JUNE 20, 2015

When you listen to conversations about your brand on social media, take note of the frequency of negative comments and the topics associated with such sentiments. Low-level threats can include comment spam, negative comments and fake Twitter accounts and Facebook pages mocking your brand. 1. Low-Level. 2. Medium-Level.

Social Media 120

Social Media Crisis Crisis Communications Media 120

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter.

Storytelling 78

Storytelling Social Media Internal International 78

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Everyone is using social media for marketing today. Facebook isn’t Twitter, right?

Social Media 239

Social Media Crisis Training Media 239

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. It was a lose-lose. That was great – until it wasn’t.

Banking 212

Banking Nonprofit Twitter Advertising 212

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager? Is it a good idea to bring in help?

Social Media 120

Social Media Media Internal International 120

Cision

NOVEMBER 10, 2015

So how can you gain the media coverage your brand needs through a digital encounter? Social media offers a unique opportunity for your brand to connect with journalists and media contacts in a direct way and familiarize them with your brand. A: Social media helps you become a known quantity.

Social Media 120

Social Media Media Pitching Privacy 120

Onclusive

MARCH 9, 2023

In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. International Women’s Day across social media International Women’s Day 2023 generated 478,064 social media items over the past week.

Internal 195

Internal International Brand Branding 195

Communications Conversations

OCTOBER 2, 2019

Employee social advocacy programs are having a moment. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. And, these tools then serve up content employees can post on social networks like LinkedIn, Facebook and Twitter.

Employee 74

Employee Brand Branding LinkedIn 74

Communications Conversations

SEPTEMBER 18, 2018

TLDR: Brands and customers can’t really be “friends” on social media. That can make the people on the receiving end of social-media marketing feel snared in corporate traps.” Yet, here they are on social media sending some Atlantic author pizzas because he sent a random tweet talking about it.

Social Media 79

Social Media Brand Branding Media 79

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement.

Social Media 62

Social Media Trends Media How To 62

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 117

Social Media Conference Media Corporate 117