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A fish rots from the head: reputation needs leadership

PR in High Definition

Leaders are expected to serve the multiple stakeholders of employees, customers, partners, the community and the environment as well as the traditional model of shareholders. The primary currency of great leadership has always been trust. Employees love coming to work and competitors mimic and envy your success.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. To show leadership during a serious crisis situation. Here are some of the most common. . To manage a corporate transition. To signal a cultural shift.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. Aspirational or emotional? SaaS company Box Inc.’s

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. As with a first impression, you never get a second chance to issue an initial response.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

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Rise in Ransomware Attacks Demands Extra Crisis Vigilance

PRSay

Enlist employees. Since most ransomware attacks are triggered when an unwitting employee clicks a link in a spam email, your company’s employees are its first and best line of defense against ransomware. Exercise regularly.

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Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

Sword and the Script

The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. 31% said a lack of security and privacy features, and. 38% said budget.

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