Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 120

Communications Crisis Internal International 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

MAY 25, 2021

Similarly, the statistic on forgiveness speaks directly to the PR shop because in a crisis communications situation – which any company can find themselves thrust into at any given moment – it would go a long way to have the benefit of the doubt. Thought leadership, brand purpose, or CEOs sharing political opinions.

Brand 108

Brand Branding Survey Customer Service 108

PRSay

MARCH 25, 2019

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external.

Internal 154

Internal International Communications Employee 154

Sword and the Script

APRIL 23, 2019

If the country is divided, you can bet for most companies, their employees and customers are too. The Annenberg survey listed data privacy, health care and diversity as social issues. Communications is a function of leadership. It seems this survey suggests most CEOs have a similar line of thinking.

Technology 126

Technology Study Communications Survey 126

Critical Mention

JUNE 13, 2018

When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust.

Company 87

Company Banking Crisis Facebook 87

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience.

Ethics 60

Ethics Tourism Real Estate Privacy 60