Remove Employee Remove Leadership Remove Privacy Remove Technology
article thumbnail

A fish rots from the head: reputation needs leadership

PR in High Definition

Leaders are expected to serve the multiple stakeholders of employees, customers, partners, the community and the environment as well as the traditional model of shareholders. There are nuances and differences in attitudes, even within the technology sector. The primary currency of great leadership has always been trust.

article thumbnail

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

Three question areas in particular – about goals, issues and technology – stood out to me. If the country is divided, you can bet for most companies, their employees and customers are too. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. To show leadership during a serious crisis situation. Here are some of the most common. . To launch a key product. To manage a corporate transition. To signal a cultural shift.

article thumbnail

Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

Sword and the Script

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. 30% said technology integration is “too hard.”.

Survey 111
article thumbnail

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

article thumbnail

PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Brand 196
article thumbnail

Rise in Ransomware Attacks Demands Extra Crisis Vigilance

PRSay

Enlist employees. Since most ransomware attacks are triggered when an unwitting employee clicks a link in a spam email, your company’s employees are its first and best line of defense against ransomware. Exercise regularly. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. ,

Crisis 141