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A fish rots from the head: reputation needs leadership

PR in High Definition

Over the years I’ve had the privilege of engaging with a number of major tech bosses to get their views on reputation, but one insight that came through strongly in my conversations was that “when it comes to reputation, a fish rots from the head.”. But managing a company or brand’s reputation is rarely simple.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. Being the steward of a company’s image and reputation comes with the job. To show leadership during a serious crisis situation. Here are some of the most common. .

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Rise in Ransomware Attacks Demands Extra Crisis Vigilance

PRSay

Identify and engage a team with the skills and experience needed to simultaneously defend your company’s systems, reputation, customer relationships, and legal and financial interests. Enlist employees. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. , Exercise regularly.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. Aspirational or emotional? Write the book on it. SaaS company Box Inc.’s

Brand 196
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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Is there a need to build or improve reputation? Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation.

Writing 136
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts.

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