The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. The key to this is a strengths-based attitude. Home sweet home? Probably not.

B2C 73

B2C B2B Agency Trends 73

Stern + Associates

MARCH 27, 2024

In an eye-opening Q&A, Rawi Abdelal , world-renowned Harvard Business School professor of international management, explains the importance of embracing stability, the dangers of generative AI and misinformation, strategies for taking a pragmatic view of social media, and more. “The As countries around the world – from the U.S.

Strategy 123

Strategy Leadership Groups Employee 123

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

JULY 16, 2020

Among other action items, participants will learn to inspire employees, manage operations, meet organizational challenges and strengthen their teams’ communications with crucial stakeholders. They were meeting deadlines and my internal clients were pleased with their work, but they didn’t do the work the way I would have done it.

Leadership 163

Leadership Meeting Employee Internal 163

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 124

Communications Crisis Internal International 124

Contently - Strategy

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

Stern + Associates

APRIL 15, 2022

Vice Chairman of S&P Global and Chairman of CERAWeek , he is the author of several books including “ The New Map: Energy, Climate, and the Clash of Nations ” (2020), which examines major trends that will shape the world and drive us into the future. Global Shifts Are Creating Opportunities. Imagining the Next Global Economy.

Energy 62

Energy Government Internal International 62

PRSay

NOVEMBER 18, 2022

Internal communicators should make sure employees understand corporate business strategy, narrative, mission and purpose, The Conference Board has found. Employee communication became more important during the volatile last few years, but we may see a shift toward increased communication with investors and the media, Pollard said.

Communications 86

Communications Conference Survey Corporate 86

Remote PR Jobs

SEPTEMBER 25, 2023

For example, Padilla CEO Lynn Casey told me that inclusivity is “where the rubber meets the road, not only checking the box and getting x people of color, but also making them feel welcome and making sure we understand and celebrate each other.” A lack of inclusion can sometimes be seen in employee surveys.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

Publicity 256

Publicity Brand Branding Storytelling 256

Maxim Behar

SEPTEMBER 5, 2021

I happen to meet you right after the World Communication Forum in Davos, Switzerland, where you had discussions with the best PR specialists from around the world. What is the biggest trend right now? - In the past, in my company we were having team meetings once a week, usually every Monday, sharing our tasks for the week.

Meeting 98

Meeting Advertising Advertising Agency 98

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine. Does every startup need an outside agency? It happens.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership. But even the best agencies don’t always spill the tea at the very first meeting. Top PR companies choose their clients with the same care as they do their employees. And most do.

Agency 224

Agency Construction Fashion Pitching 224

Sword and the Script

JULY 13, 2021

Those who are responsible for both internal and external communications must be absolutely overwhelmed,” she wrote. Some of the additional answers to challenges included the review and approval process (10%) and the employee experience (9%) Another 7% cited “other” and several open-ended comments provides a good bit of context.

Communications 166

Communications Survey Education Leadership 166

Sword and the Script

JUNE 13, 2023

It’s been trending in that direction for years. 27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. While you don’t have access to their analytics, you still can observe the overall trends.

Journalism 129

Journalism Media Relations Report Media 129

Stern + Associates

JANUARY 12, 2023

The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism. Stern Strategy Group can meet all these needs as you plan your 2023 ESG communications strategy.

Communications 62

Communications Energy Employee Strategy 62

Sword and the Script

AUGUST 20, 2019

We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. Employees are a critical piece to any organization’s success and yet one that is often taken for granted, overlooked or shuffled along. When you have engaged employees, you have happy customers.

Employee 90

Employee Internal International Training 90

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. Or you meet an influential person whom you can tap later to speak on behalf of your business model or brand. But does a startup business always need to hire a PR agency? The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Cision releases internal DE&I report.

Software 86

Software Pitching Internal International 86

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital.

Trends 407

Trends Communications Employee Corporate 407

PR in High Definition

JULY 28, 2021

That same great message that you’re pushing externally also needs to be felt and followed internally. Now could be a good time to sit down with HR, to hear out opinions and concerns from employees – and more crucially, to act on them. Read and nourish your mind Take it from Elon: Don’t be in meetings if you have nothing to add.

Reputation 62

Reputation Meeting Internal International 62

Communications Conversations

OCTOBER 14, 2014

But again, the PR people are busy in meetings and planning out quarterly and annual plans. And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid.

Agency 133

Agency Resources Employee Internal 133

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Meet people where they are. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. pictured above ), during an Oct. Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Newsfile

OCTOBER 24, 2023

Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team.

Company 136

Company Interviews Reputation Privacy 136

Cision

MAY 18, 2016

We are winning more and more international clients, and our presence in other countries grows rapidly. How can brands adapt their communication to meet all of their audiences’ needs? The main focus here is the available resources, as well as the connection between different groups (management, employees, vendors, clients).

Corporate 159

Corporate Groups Local Enterprise 159

Waxing UnLyrical

MARCH 28, 2013

For International Women’s Day each year, two things happen. Second, I tend to travel somewhere in the world to meet with our people and celebrate International Women’s Day with them. This year I was in Brazil for International Women’s Day. Guest post by Nellie Borrero. It was energizing.

Internal 82

Internal International Employee Travel 82

Communications Conversations

APRIL 13, 2017

The team is full of experts that act as an internal agency to our staff clients. I also co-chair the AAN staff committee, which focuses on staff engagement and a quality work environment for all employees. These are our team ‘lightbulb’ meetings. We are also keeping an eye on search trends. This is such a good question.

Case Study 113

Case Study Study Analytics Meeting 113

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. The meetings can be major time-sucks that result in little usable input. Feeling creative?

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

JANUARY 15, 2016

The below are my tried and true tips that I implemented as an intern (and have shared with many interns turned AC’s since). Proactively flag an interesting industry article that’s on-trend for a client, paired with a suggestion for how the team could jump on the news moment. Take it to the next level. Rachel Koppes.

Internal 60

Internal International Agency Employee 60

Sword and the Script

MAY 29, 2018

2) “Budget and staffing needs to meet strategic plan goals.”. Buyers are looking for great marketing when they’re deciding what they need to meet their needs.”. Buyers are looking for great marketing when they’re deciding what they need to meet their needs.”. 12) “Internal communications is as important as external.”.

Corporate 74

Corporate Communications Survey Employee 74

Cision

JULY 10, 2017

Influencers may be more on top of the latest trends, news, and research that you haven’t had time to unearth, so take note on what they’re covering because being cutting-edge in your content is important. Your Employees. Listening to your employees could come in the form of a monthly brainstorming session for your content.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

PRSay

JANUARY 6, 2021

We protect meetings from “Zoom-bombings” and give “elbow bumps.” We need to educate ourselves and ask for feedback internally and externally. I know of one organization that tries to end meetings with questions like “How are we doing?” We even write emails with more thought.

Communications 197

Communications Viral Fashion Public Affairs 197

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok.

Software 156

Software Tools Print Technology 156