The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. As the PR industry’s worth grows, so do analytics and PR reporting technology. Personalized PR Pitches For a long time, personalization has been the focus of marketing.

Trends 86

Trends Brand Branding Analytics 86

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. Improved technology is on the wish list, as well. Using data & technology to support your business case. As we mentioned earlier, technology in itself can be the subject of a business case for investment.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Cision releases internal DE&I report.

Software 85

Software Internal International Pitching 85

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine. They don’t respond to me-too pitches.

Agency 205

Agency Pitching Internal International 205

Shift Communications

JULY 26, 2022

By Amanda Munroe, SVP, Technology Practice. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. A Recession-Ready External Narrative.

Brand 78

Brand Branding SEO Employee 78

Sword and the Script

MAY 4, 2021

In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio. The idea is you can add new information to a widget, put it on a page an employee already visits, and they don’t have to leave that page.

Tools 100

Tools Survey Pitching Analytics 100

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

Publicity 256

Publicity Brand Branding Storytelling 256

Wadds Inc.

APRIL 26, 2023

Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. The relationship between agency employers and employees has reset. Technology and media layoffs and a slowdown in private equity funding are also having an impact.

Agency 98

Agency Publicity Marketing Banking 98

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? GTCR and Cision made $2.25

Internal 63

Internal International Data Media 63

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. Notified (formerly Intrado).

Software 154

Software Tools Print Technology 154

Sword and the Script

APRIL 11, 2023

The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” Last month, a US-based PR tech startup called Prophet white labeled OpenAI technology for generative AI in its product. About a month later, the ever venerable Burrelles integrated the technology behind it into its own solution.

Software 78

Software Company Pitching Training 78

Sword and the Script

SEPTEMBER 10, 2019

4) Do employees trust their brand? The survey asked senior marketers, “How well do your company employees trust your company’s brand?” I’d challenge senior marketers to test their assumptions and pose that question directly to your employees with your own internal survey.

Survey 98

Survey B2B Marketing Trade Shows 98

The Hoffman Agency

OCTOBER 20, 2023

Technology PR was particularly fascinating to me, as it is such a critical part of our world. Technology continues to shape and redefine so many aspects of our lives, and I wanted to be a part of communicating the latest innovations and solutions that would make an impact on society.

Agency 36

Agency Training Technology Internal 36

Marketwired

FEBRUARY 11, 2016

And as Lee Odden astutely stated during last week’s PRSA International Conference panel session hosted by Marketwired : “Content is the future of PR.”. How to think about PR in 3 steps: STEP 1: Stop thinking about pitching a publication, start thinking about pitching a channel. Take a look at @AirPR CEO… Click To Tweet.

Conference 100

Conference Big Data Pitching Employee 100

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. Highlight Our Company Culture. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.” Driving Employee Engagement.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Whether it’s a reactive pitch about Amazon’s effects on a startup ecosystem or a proactive push about a company’s unusual approach to online marketing – execs should always be using the media as a platform to educate relevant audiences. This usually doesn’t happen overnight. See this post for tips on writing stellar executive bylines.

Conference 160

Conference Leadership LinkedIn Social Media 160

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. There are several reasons why one business would acquire another. Did you know?

Company 150

Company Tools Technology Software 150

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well. Media Coverage. Simplicity. PR Strategy for PropTech Companies.

Publicity 88

Publicity Reputation Technology Industry 88

ImPRessions - Crenshaw Communications

MAY 8, 2017

It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent. And PR is, after all, about relationships – with an organization’s employees, stakeholders, customers, regulators, and more. .” Who, me, a publicist? Neither would describe my role.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. When I began, I had no idea what to expect.

Agency 90

Agency Energy Crisis Management Industry 90

Contently - Strategy

JANUARY 26, 2023

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Define your goals and KPIs. Run a gap analysis.

Leadership 126

Leadership Content Marketing Healthcare Google 126

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Beware of the trap that many early-stage technology businesses fall into — over-engineered, groupthink—driven messages that are heavy on jargon and light on clarity. Even large companies make the mistake of skimping on funds for internal and external PR, and it sometimes comes back to bite them.

How To 149

How To Government Product Launch Internal 149

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. Yes, it takes time and energy, but for many entrepreneurs, it gives voice to the very trends and observations they’re articulating one-on-one to partners, investors and employees.

B2B 232

B2B Agency Energy Media Relations 232

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid. Quick access to internal subject matter experts. Quick access to internal subject matter experts.

Agency 133

Agency Resources Employee Internal 133

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Emerging targeting technologies.

Company 136

Company Interviews Reputation Privacy 136

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoffman Agency

FEBRUARY 14, 2024

Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience. As the competition for skilled professionals intensifies, creating an environment where employees feel engaged and valued is paramount.

Local 36

Local Government Banking Policies 36

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

PR Breakfast Club

JUNE 29, 2014

It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. It is critical that employees feel that they belong to the organization, not in the sense of possession, but in the sense of belonging to a club or feeling valued. Creativity. Team Spirit.

Employee 48

Employee Skype Agency Internal 48

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. The story generated millions of positive news impressions for the brand and this truly special employee.”. They were able to capture her special story and the memories her McDonald’s family had with her. Taylor Smith, Account Manager.

Print 60

Print Media Travel Wireless 60

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees. In public relations, we call this: Internal Communications (IC) ( blog posts ) Sometimes, things go wrong. This often happens when there are big launches or significant technological advancements.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Human Resources is uneasy about adopting an employee social media policy. My own experiences echo these findings. It Demands Accountability.

Marketing 87

Marketing Resources Technology Internal 87