Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Reputation Crisis Communications 195

Melissa Agnes

APRIL 16, 2018

Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle. The following is an excerpt taken from Crisis Ready (which is available for purchase on Amazon ) to help you address this internal challenge, if this struggle is relatable to you. This struggle is real.

Internal 133

Internal International Crisis Exercises 133

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Internal team members and clients will appreciate the investment in proper communication and management. Be transparent with client companies involved.

How To 315

How To Employee Training Interviews 315

Sword and the Script

JANUARY 9, 2024

This lays the groundwork to productize this by charging for filtered results, which the company appears to be doing, as another commenter observed: “Even on a paid subscription, I see a limit of 15 pitches a month now, 5 for free, and you have to buy additional pitches. Content picks Pitch results. Tried and true pitching tips.

Brand 147

Brand Branding Reddit Pitching 147

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Internal Communications. Relationship building takes time. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

AUGUST 17, 2021

There are three surprising kickers in this finding too: Internal comms faced the most ethical challenges – more than external comms, Men in comms reported “significantly more ethical challenges than” women, and. Journalists respond to just 3.27% of pitches. A majority 82% open a pitch within the first four hours.

Creativity 95

Creativity Study Ethics Publicity 95

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal Communications. Relationship building takes time. Owned Media/Content Strategy. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications. By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 120

Communications Crisis Internal International 120

5W PR

AUGUST 27, 2021

Interns in Public Relations. When it comes to interns in the industry, their main job requires them to support a client’s public relations strategy as well as its execution. Employee Relations Managers. Crisis Managers. 5W is always hiring PR specialists – checkout our open PR jobs here.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. 2) SocialChorus has new integrations to Microsoft for internal comms. PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 144

Survey Software B2B Pitching 144

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. This company makes the key cards that many corporations use to give employees office access. The results found 61% of journalists get 100 pitches a week or more.

Journalism 126

Journalism Media Relations Report Survey 126

PRSay

JULY 9, 2021

Input for agency pitches or campaign planning is another area where younger professionals can shine. The programs help younger employees elevate their profiles within their companies’ ranks, too. Combined, millennials and Gen-Z employees now constitute the largest segment of the workforce and a burgeoning consumer market.

Nonprofit 218

Nonprofit Employee Internal International 218

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine. They don’t respond to me-too pitches.

Agency 205

Agency Pitching Internal International 205

Stephen Waddington

JUNE 3, 2021

Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees. It is an innovative means of internal engagement that often spills out onto social media. More than 700 delegates have taken part in the four events.

Report 203

Report Energy Print Measurement 203

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

According to news reports, the agency originally pitched The GEO Group in May, and it won the contract last month. Surely it would have foreseen the possibility of staff misgivings and considered the internal and external ramifications of the decision. It seems Edelman thought they would keep the GEO work under wraps.

Industry 217

Industry Reputation Groups Internal 217

ImPRessions - Crenshaw Communications

MAY 25, 2023

Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. Yet it has navigated criticism and controversy by remaining a neutral platform for many kinds of content.

Analysis 156

Analysis B2B Interviews Tools 156

Sword and the Script

JANUARY 17, 2023

Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics. International-based all-in-one PR software providers. In September he me the company has been in business for roughly 9 years, has 220 employees, 750 clients and has raised $100 million in funding. Prezly (Belgium).

Technology 92

Technology Software Resources Pitching 92

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 156

Employee Leadership Viral Small Business 156

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 133

Employee Software Survey Tools 133

Sword and the Script

MAY 3, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Muck Rack helps to connect pitches to coverage. Muck Rack released a feature that allows customers to connect mentions earned to pitch. fewer pitches in Q1 2022. to approximately $5.5

Software 99

Software Study Pitching Analysis 99

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They pitch story ideas, manage media inquiries, and organize press events to attract media attention. Corporate communications managers play a vital role in ensuring consistent messaging across all communication channels.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Cision releases internal DE&I report. earned $13.9

Software 85

Software Internal International Pitching 85

The Hoyt Organization

SEPTEMBER 8, 2023

Personalized PR Pitches For a long time, personalization has been the focus of marketing. PR pros began tapping into this trend by creating personalized pitches. Personalized pitches have a much higher chance of getting responses from influencers, journalists, and other stakeholders compared to generic ones.

Trends 97

Trends Brand Branding Analytics 97

ImPRessions - Crenshaw Communications

APRIL 23, 2019

But that’s not how things work— not when there are dozens of notable deals pitched daily. From my experience, smaller rounds — less than $25 million — should generally be pitched as exclusives, because larger media outlets are increasingly passing on embargoed funding news. In funding PR, size matters. Have a good story to tell.

How To 149

How To B2B Pitching Storytelling 149

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled.

Communications 129

Communications Software Internal International 129

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

MAY 4, 2021

In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio. The idea is you can add new information to a widget, put it on a page an employee already visits, and they don’t have to leave that page.

Tools 99

Tools Survey Pitching Analytics 99

Remote PR Jobs

SEPTEMBER 25, 2023

The most successful pitching involves pulling out unique angles that will resonate with specific outlets so that journalists feel that the story is tailor-made for their audience.) My team sometimes pitches in when BVP’s early stage companies need help executing a funding announcement. You may also be able to tap your VC firm for help.

How To 100

How To Report Pitching LinkedIn 100

ImPRessions - Crenshaw Communications

JULY 14, 2021

Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace. Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content.

B2B 334

B2B Company Case Study Conference 334

Waxing UnLyrical

AUGUST 17, 2012

I know it’s been a while, but you remember the story of the intern and the executive coach, Part I. Long story short, I alerted the firm, they (must have) chastised the intern (because not long thereafter, I received – via bcc – a profusely apologetic note from her), and you’d think all was over and done with.

Internal 75

Internal International Pitching Corporate 75

Shift Communications

JULY 26, 2022

We’ve had great success in tying our clients’ overarching narrative and purpose to the tight labor market — with brand messaging such as championing fair chance hiring to expand talent pools, advocating a shift towards skills credentials vs. college degree requirements, touting the role internal mobility plays in employee retention — and in placing (..)

Brand 78

Brand Branding SEO Employee 78

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ? What is User-Generated Content (UGC)?

Viral 52

Viral Crisis Communications SEO Reputation 52

PR in High Definition

JUNE 28, 2022

Adding to this, they’re completely inundated with emails and pitches. It’s harder to get in front of the right people, harder to build relationships, and harder to have our pitches seen and phone calls answered. On the PR agency side, the shrinking media pool has an obvious effect – it’s harder to secure the coverage our clients want.

Reputation 62

Reputation Media SEO Case Study 62

Shift Communications

NOVEMBER 30, 2021

As with any other internal tool or core business program, it needs to be assessed and updated for changing market conditions and internal goals. Understand internal application. Among them is the failure to apply the brand narrative internally. It’s what wins investor pitches, customers and top talent.

Brand 97

Brand Branding Internal International 97