PRSay

APRIL 23, 2018

What extraordinary customers (or employees, donors, patients) have you heard of recently?” Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

How To 139

How To Pitching Course Media Relations 139

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Want to learn how to build a strong business case for PR? What is a business case?

Resources 195

Resources Technology Data Tools 195

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JULY 13, 2021

When businesses face a problem they don’t know how to solve, it tends to turn to one of two departments for help: legal or communications. Media relations is still difficult, political and social issues continue to add complexity to public communication and communicators are facing a plethora of priorities. The comms band aid.

Communications 161

Communications Survey Education Leadership 161

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. Your employees and stakeholders could be made to look incompetent or immoral. Before you can plan how to respond to a crisis you have to know what constitutes a crisis and then tailor your plan accordingly.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

JUNE 22, 2018

Aside from sharing news with customers, PR agents can also look into sending presentations and press releases out to stakeholders, employees, executives, and board members too. Coverage from the right companies demonstrates the success a business has with the media and instantly makes that company more trustworthy.

Publicity 79

Publicity How To Television Agency 79

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 86

Employee Real Estate Video Internal 86

Sword and the Script

FEBRUARY 20, 2024

I’ve also completed a briefing on Muck Rack in 2020, which I believe is still largely relevant, as I haven’t seen any platform alternating product announcements since Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring Read more: The State of Marketing and PR Leadership 2023 by Muck Rack 3.

Report 105

Report Publicity Marketing Pitching 105

PRSay

JULY 5, 2023

In our case, we have several employees who rotate as our AIM so it was really just a matter of checking the calendar and knowing who to text. The first three questions are normal, especially when I’m traveling. Like any good public information officer (PIO), I need to know who I am going to be getting information from.

Exercises 86

Exercises Public Affairs Conference Education 86

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Unconventional agency route How I ended up at an agency was everything but conventional. I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director.

Agency 88

Agency Energy Crisis Management Industry 88

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. A company’s social media or digital channels might be better ways to communicate right now, Collie said. “If

Agency 117

Agency Crisis Communications Consumer 117

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. How to know when to bring in the PR professionals. How to deflect attention from a rival expected to announce any day? A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. An organization needs to have a clear strategy and be able to articulate that strategy,” he explains.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Cision

JUNE 22, 2017

His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. How can they overcome them?

Healthcare 266

Healthcare Analytics Agency Trends 266

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Try our services.

Tools 99

Tools Survey Pitching Analytics 99

PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. How to get to grips with cancel culture. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

Konnect Agency

JUNE 22, 2023

PR Agency Solutions and Services for Creating an Effective Crisis Communications Strategy A crisis communications plan is a comprehensive strategy that outlines the steps to take in the event of a crisis, including who to contact, what to say, and how to respond. This includes employees, customers, shareholders, and the media.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Prohibition PR know how to deal with diverse types of audiences and change their minds. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Deirdre Breakenridge

APRIL 10, 2017

It’s important to understand what specific aptitudes and advantages you have that clients need and how to present it. Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. Maris Callahan is the director of public relations for Donuts Inc.

Travel 281

Travel Technology Conference LinkedIn 281

PRSay

JUNE 26, 2017

To ensure that you and your employees dedicate meaningful face time to one another and stay aligned on immediate projects, schedule recurring weekly meetings. Temporarily stepping back from a project you lead may seem terrifying, but by doing so you give your employees an opportunity to flourish. Who will keep things on schedule?

Meeting 120

Meeting Employee Instagram Agency 120

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Additionally, they can provide advice on how to measure the success of campaigns and use data-driven strategies to improve results.

Strategy 62

Strategy Brand Branding Technology 62

Cision

NOVEMBER 14, 2017

At your first meeting, get input from this team on the following topics.You may be surprised at how varied the answers are from each team member. Before you can decide what to measure, and how to measure it, you need to identify the important benchmarks for your brand. What Matters to Our Brand?

Measurement 166

Measurement Strategy Media Analytics 166

PR in High Definition

FEBRUARY 23, 2021

KPMG’s ex-chairman, Bill Michael, recently came under fire for making controversial remarks about his employees “playing the victim card” and “moaning” about their circumstances during the lockdown. It is so important that senior teams are trained and fully briefed before stepping into the media limelight. Staying calm in a crisis.

Crisis 71

Crisis Communications Reputation Training 71

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Stephen Waddington

MAY 8, 2018

The greatest challenge is not how the NHS is funded but how to have an honest conversation with the public about its future. 3 Media relations vs integrated communications The recruitment of journalists to fill communication roles has led to a shortfall in planning, integrated communications and reputation management. . #6

Communications 63

Communications Healthcare Print Community 63

PR Conversations

AUGUST 3, 2016

Presumably it was to talk about his new book – 64 Shots: Leadership in a Crazy World (more on that below). If that is the case, presumably he was felt to be sufficiently experienced to manage his own media relations. His model of leadership is no longer very appealing. If not, why not?

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Presumably it was to talk about his new book – 64 Shots: Leadership in a Crazy World (more on that below). If that is the case, presumably he was felt to be sufficiently experienced to manage his own media relations. His model of leadership is no longer very appealing. If not, why not?

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Presumably it was to talk about his new book – 64 Shots: Leadership in a Crazy World (more on that below). If that is the case, presumably he was felt to be sufficiently experienced to manage his own media relations. His model of leadership is no longer very appealing. If not, why not?

Interviews 40

Interviews Leadership Groups Advertising 40

Prohibition

DECEMBER 13, 2021

Crises can be strategic (a purposeful attempt to gain media attention in order to sell a product or service) or accidental. This is why you should know how to deal with them in advance. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Man-made disasters.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. from Chicago to Washington D.C., Last question: Career highlight so far?

Sports 113

Sports Retail Local Report 113