Axia PR

MARCH 10, 2021

It’s time to put the public back into public relations. Public relations is much more than media relations. It’s also social and web media. Take it one step further and find ways to uniquely include the media, community, etc. We aren’t talking about your third anniversary or 27th anniversary.

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Company Nonprofit How To Employee 111

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Employees are vital contributors to what the brand stands for. Are they being risk-averse enough?

Community 91

Community How To Marketing Data 91

PRSay

APRIL 23, 2018

What extraordinary customers (or employees, donors, patients) have you heard of recently?” Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

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How To Pitching Course Media Relations 139

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Because these external award announcements have an effect on employees! How to Generate Media Referenceable B2B Customers with a Blog.

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Study Media Relations Media Measurement 140

Landis PR

NOVEMBER 15, 2021

If all your employees feel empowered to collect funny stories or photos from that trade show and send them to the content team, you have engaged a content creation team of many. Related Articles: The Value of Building Thought Leadership , Entrepreneur. The post How to Build Thought Leadership appeared first on Landis PR.

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Leadership How To Trade Shows Pinterest 98

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

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Pitching Consumer How To Education 98

5W PR

SEPTEMBER 13, 2019

Public relations is the science or art of crafting and subsequently executing a strategy that nurtures and establishes a bond and a trusting relationship between your organization and its target audience(s). How To Find Balance. Besides customers or clients, all have employees and owners. Why Does It Matter?

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Publicity How To Case Study Meeting 68

Melissa Agnes

APRIL 22, 2014

The same applies to “old style” one-on-one media relations based on personal contacts. How news of a crisis travels is a critical reason why plans should be updated. Only those media outlets who themselves adapt to new realities and find innovative ways to deliver their narratives will have the ability to be heard.

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Crisis How To Crisis Communications Banking 220

Onclusive

JANUARY 7, 2021

Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors. Other stakeholder relations (investors, analysts, policy makers, society, etc.) What is the value of communications in an organization?

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Communications Corporate Reputation Employee 248

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. So how do you get the most out of the PR firm relationship? The PR function contributes to business goals through the awareness generated by earned and owned media, among other tactics.

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Agency Measurement Meeting Reputation 310

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. Your employees and stakeholders could be made to look incompetent or immoral. Before you can plan how to respond to a crisis you have to know what constitutes a crisis and then tailor your plan accordingly.

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Crisis How To Crisis Management Crisis Communications 62

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

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Employee Real Estate Video Internal 86

Cision

NOVEMBER 1, 2016

During a recent Twitter chat, I shared how to implement a PESO model to improve content performance. But what if that media placement doesn’t result in any business for your company? In the PESO model, media relations is still a key element—but we make it work harder, and pair it with other lead-generating PR activities.

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How To Software Analytics Google 120

5W PR

SEPTEMBER 11, 2019

In the past, many journalists who left traditional news media migrated into public relations. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. Most of the public relations programs have similar courses.

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Nonprofit Publicity How To Small Business 83

5W PR

JUNE 22, 2018

Aside from sharing news with customers, PR agents can also look into sending presentations and press releases out to stakeholders, employees, executives, and board members too. Coverage from the right companies demonstrates the success a business has with the media and instantly makes that company more trustworthy.

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Publicity How To Television Agency 79

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Want to learn how to build a strong business case for PR? What is a business case?

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Resources Technology Data Tools 195

PRSay

JULY 17, 2018

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”.

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Media Relations Meeting Pitching Conference 157

Doctor Spin

MAY 21, 2021

Perhaps they treat their employees badly? For inspiration, I suggest checking out famous vlogger Case Neistat’s video “Make It Count” that he made on behalf of Nike: Make a list of employees and ask them how each of them would spend 10,000 EUR from your budget if they could spend it any way they wanted with no constraints.

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How To Hotels Survey Employee 52

5W PR

APRIL 9, 2019

Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. The post How to Connect With Consumers Offline appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

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Consumer How To Advertising Advertising 60

prTini

MARCH 29, 2016

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. Now, you also have to think strategically about how to ensure the right audience is actually seeing the clip. What does this look like in action?

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Case Study Advertising Advertising Media Relations 28

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

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Training Media Training Reputation Crisis Communications 195

Doctor Spin

FEBRUARY 22, 2024

Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. What Public Relations Does The stakeholder model in public relations. After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Deirdre Breakenridge

DECEMBER 18, 2018

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. In the end I went from not knowing how to begin, to creating the winning infographic amidst a fairly large class.

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Infographics Internal International Journalism 177

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. A company’s social media or digital channels might be better ways to communicate right now, Collie said. “If

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Agency Crisis Communications Consumer 117

PRSay

DECEMBER 5, 2019

Their tools tell companies how their customers and employees are feeling, and that allows the companies to manage their experience better. But when your employer is going all-in to create a new position in the minds of journalists and their audiences, rise to the occasion and figure out how to make it stick. But it wasn’t.

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Software Survey Pitching Local 141

Sword and the Script

JULY 13, 2021

When businesses face a problem they don’t know how to solve, it tends to turn to one of two departments for help: legal or communications. Media relations is still difficult, political and social issues continue to add complexity to public communication and communicators are facing a plethora of priorities. All of the above.

Communications 166

Communications Survey Education Leadership 166

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

NOVEMBER 20, 2019

There’s a common strategy that stands out among the great media relations pros I’ve observed. And recently she gave back by sharing how she’s applied all she’s learned with tremendous success. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

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Media Pitching Media Relations Resources 124

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now. PR grows more in demand.

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Marketing Content Marketing Social Media Employee 215

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

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Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

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Marketing Measurement Advertising Advertising 195

Solo PR Pro

JANUARY 9, 2018

Adding to the challenge of client management are situations such as employee turnover, business or competitive threats or internal politics that may cause your clients to be more emotionally charged and reactive. How and how often will you communicate progress? How are decisions made in the client’s organization?

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How To Measurement Meeting System 40

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

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Publicity Brand Branding Storytelling 256

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Unconventional agency route How I ended up at an agency was everything but conventional. I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director.

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Agency Energy Crisis Management Industry 89

Mora Communications

OCTOBER 30, 2017

Pitches about new partners joining the company or employee promotions are fine for trade-oriented media, but presenting those types of stories to mainstream media is futile. It might interest you, but from the media’s point-of-view, there is no news there. Develop compelling stories.

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Pitching How To Media Sports 40

Sword and the Script

FEBRUARY 20, 2024

Twitter landed in a distant fifth place at 36%, even though 90% of journalists say they are still on it and that it can be a highly effective platform for media relations ; People with the most influence. Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands?

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Report Publicity Marketing Pitching 108

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. If you oversee a team of PR strategists, simply give them a hug. Relationship building takes time.

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Media Training Crisis Communications Conference Training 397