ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. It’s a red flag.

Corporate 156

Corporate Reputation Policies Employee 156

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software.

Survey 149

Survey Software B2B Pitching 149

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40

PRSay

OCTOBER 9, 2023

As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. Executive leadership begins, though, with looking on the inside.

Leadership 176

Leadership Financial Employee Google 176

Waxing UnLyrical

AUGUST 9, 2018

A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. Structuring your content enables customers to find your message more easily online and employees to redeploy it more efficiently into multiple formats and media types.

Writing 72

Writing eBook Case Study System 72

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For instance Google and Microsoft both have large data centers in Finland. It is not advisable to have an employee of a communications firm present in the interview situation.

Radio 64

Radio Pinterest Television Government 64

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). ” 3.

Internal 40

Internal International Case Study Banking 40

ImPRessions - Crenshaw Communications

MARCH 14, 2019

And how do you write an effective press release? What’s news that will get someone to write about the story?). We provide this to clients to share with their internal teams. How to write a press release. Current clients, prospects, media, analysts, influencers, and employees. So the press release is here to stay.

SEO 204

SEO Writing Advertising Advertising 204

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Contently - Strategy

MARCH 22, 2024

How to Create an SEO Editorial Calendar The most effective content is SEO-friendly, and you want it friendly because search engines like Google and Bing will stand a better chance of finding your content organically. Add internal content links and remove or update old content. This helps your content gain recognition on SERPs.

SEO 52

SEO How To Engineering Mobile 52

Business Wire

FEBRUARY 2, 2018

Then identify those internal and external experts who can speak to the value of your organization. Employee Amplification: Every time you send out a news release or secure editorial coverage, take the time to promote this information heavily to internal and external audiences. Human shares beat social algorithms! In Summary….

Facebook 177

Facebook Community Advertising Advertising 177

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. You need to have a way of activating stakeholders on social media, like employees, because their efforts are likely to go further and advance a brand’s efforts. What comes after social media?

Social Media 149

Social Media Marketing Media Facebook 149

The Proactive Report

OCTOBER 12, 2015

Google Penguin and Panda have changed thr face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Site Optimization : There is a lot more to this now than just keyword research and writing good content. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Google graveyard I still haven’t forgiven Google for killing its RSS reader Google Reader in 2013. It also misses the point.

Tools 69

Tools Insurance Insurance Handbook 69

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. This tells LinkedIN and Google to treat it like syndicated content. Publish employee posts on the corporate blog.

Corporate 100

Corporate Leadership Brand Branding 100

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. It provides real-time data on keyword search volumes and related search queries right in Google’s search results. Pricing: Free 5. Pricing: Free 18.

SEO 83

SEO Web Tools Analysis 83

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Burrelles Fresh Ideas

OCTOBER 10, 2023

Pay attention to their previous work, the types of stories they write, and their social media presence. Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3. Google Analytics can also help you track website traffic and user behavior.

Video 87

Video Publicity Marketing Analytics 87

Stuart Bruce

OCTOBER 30, 2014

Google Glass is still at a rudimentary stage. The motion was “You don’t need compliance rules when your employees have social media.” Employees, customers, suppliers, shareholders, regulators on social media will see through your shield and expose you. Doing right by your employees. It’s about doing the right thing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 194

Writing Communications Marketing B2B 194

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

FEBRUARY 2, 2021

As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. However, they are a sizable company with 1,000 or so employees. Muck Rack announced new partnerships with the Society of Professional Journalists and the International Center for Journalists.

Software 122

Software Technology Advertising Advertising 122

Sword and the Script

JULY 6, 2021

In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. These including its contact database , a native podcast monitoring tool and Google Analytics integration. Employee comms merger. As the saying goes, one-half of strategy is deciding what not to do. Media monitoring.

Pitching 90

Pitching Report Software Survey 90

PR Fuel

MARCH 14, 2021

Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. In simple terms, SEO makes your site look better to Google or Bing algorithms. Search engine algorithms want to give users the best experience. Gain Backlinks.

SEO 52

SEO Engineering Web Trade Shows 52

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. Go ahead and try it: Google “San Francisco Public Relations” and see where LCI lands. About 15 years ago, we joined the international Public Relations Global Network. .

Agency 105

Agency Travel SEO Nonprofit 105

Stephen Waddington

JANUARY 27, 2019

BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication. Edelman suggests that a new contract has emerged between employer and employee. There’s a learning and development theme to my letter this week. ??

Handbook 60

Handbook Instagram Government Community 60

Cision

JULY 10, 2017

Where to listen: Simply Google your competitors, and spend some time on their sites, blogs, and social channels to see what they’re up to. Your Employees. Listening to your employees could come in the form of a monthly brainstorming session for your content. In your internal communications system. Industry Influencers.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Cars can drive themselves and machines outperform doctors in medical diagnostics.

Technology 96

Technology Ethics Tools Creativity 96

PR in High Definition

NOVEMBER 27, 2018

Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. A deep dive into your Google Analytics, reviewing those spikes in website traffic, can also help reveal the source of an issue. Back to those tech giants and the most recent scandal at Google.

Reputation 48

Reputation How To Google Employee 48

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 19) Employees have huge impact on social sharing. With the exception of Google search advertising, confidence in digital or social platforms is significantly below 50%.”. over the next five years.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

MARCH 1, 2022

This is why Google requires links sent through these services to be marked “no-follow.” The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. In 2021, the company says it added 65 new employees bringing its total to 150. So, how is this different?

Software 121

Software Case Study Advertising Advertising 121

Shift Communications

AUGUST 4, 2015

These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. If you are writing about (COMPANY) or a competitor, use your real name, identify that you work for (COMPANY), and be clear about your role. Google has a long memory.

Guidelines 60

Guidelines Social Media Media Privacy 60

Communications Conversations

FEBRUARY 29, 2016

While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). Sure, many larger brands have internal creative departments who are dedicated to this sort of thing.

Instagram 60

Instagram Analytics Mobile Employee 60

PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Internal and External Communications. on March 13. Pivot your strategy.

Crisis 92

Crisis Marketing Healthcare Resources 92

MaccaPR

AUGUST 5, 2015

There’s no corporate personality for consumers to grab onto with giant PepsiCo, but grafting Beyonce’s charisma and popularity on the 274,000-employee, $66+ billion corporation helps humanize it. It’s allowed General Mills to showcase a variety of employees in a variety of roles across the company, each with their own unique voice.

Blogging 48

Blogging Employee Corporate Google 48

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62