NewsWhip

DECEMBER 7, 2023

This year, Target CEO Brian Cornell released a statement reflecting on the decision to keep stores closed every Thanksgiving Day, naming employees and their families as the key reason. So, this becomes a lesson that earned media encompasses much more than just what is written about by publishers online.

Brand 78

Brand Branding Retail Viral 78

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

MARCH 2, 2023

But there’s another short-form video format taking social media by storm: Social Reels. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. At least for now, Beyonce or Harry Styles won’t help you go viral. How, you ask?

Brand 92

Brand Branding Instagram Video 92

Cision

NOVEMBER 8, 2015

Every day, your audience is asking questions, sharing their opinions and offering insight on what you can do to improve your social media marketing strategies. The e-book is divided into five sections, for customers, competitors, prospects, influencers and employees, and details how and why you should listen to each audience.

Viral 120

Viral Nonprofit Software Social Media 120

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. Provide Value.

B2B 92

B2B Community Facebook How To 92

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Brand Branding Facebook 68

Reputation Us

MARCH 16, 2022

A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. As he marched, he yelled, “Birds are a myth; they’re an illusion.

Reputation 78

Reputation Government Film Viral 78

NewsWhip

DECEMBER 21, 2022

This happened despite the previous CEO having spoken semi-publicly to employees about their fears, as covered by NPR. Most of the top coverage was driven by the breakneck policy changes on the platform, with some cheering and some criticizing the rapid pace of change at the social media site.

Brand 78

Brand Branding Policies Local 78

NewsWhip

AUGUST 12, 2021

In advance of his launch on July 11, Branson wrote blog posts for Virgin’s website and regularly posted to his own Facebook page. Meanwhile, his Facebook posts are used as a way to keep the public updated every step of the way, in near real time. Bezos’s approach to owned media looks a little different.

Facebook 97

Facebook Travel Instagram Viral 97

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” Facebook page ) and. Needless to say, that message was shared widely across Facebook.

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

JANUARY 6, 2021

Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Social media channels, where posters strive to look better than real life, have honed skepticism among users. Awe is the second most viral emotion.

Communications 197

Communications Viral Fashion Public Affairs 197

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself!

Reputation 118

Reputation Google Crisis Management Engineering 118

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. ” This applies to the media who cover business, whether they’re on the SMB beat or not. Today, some entrepreneurs need only LegalZoom, a WordPress site, and possibly a shared office space.

Small Business 168

Small Business SMB Local Viral 168

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. According to other passengers on the flight, the airline said it needed four seats to fly its own employees to Louisville. The non-apology apologies are only fueling anger and ridicule on social media.

Airlines 159

Airlines Hotels Reputation Crisis 159

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 78

Social Media Strategy Media Reputation 78

Cision

JULY 20, 2015

Great experiences generate a lot of positive word-of-mouth, which social media amplifies. When I post about a birthday party on Facebook or Instagram or when I talk about Pump it Up with fellow parents, it becomes a very public remedy to a universal parenting quandary: what in the world do we do with these kids?

Energy 120

Energy Viral Storytelling Community 120

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them.

Storytelling 60

Storytelling Local Community Case Study 60

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Rise of the social photobooth and video jukebox. Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team.

Mobile 101

Mobile Community System Social Media 101

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. It’s as if the WaPo has lost faith in its own abilities. Don’t make home improvements to rental property!

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Corporate histories are important to customers, employees, business partners, and community members.

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

AUGUST 8, 2016

A story in the Minneapolis Star Tribune over the weekend highlighted for me a trend I’ve been thinking a lot about lately: The chasm between senior leaders and employees has never been wider–thanks (in a larger way than you might think) to social media. How does this illustrate my point? This is unbelievable to me.”

Employee 0

Employee Social Media Viral Media 0

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. If only there was a way to capture all of my social media metrics in one place… New tool tip alert! I just tested True Social Metrics for a couple of campaigns and loved it.

Tools 136

Tools Publicity SEO Measurement 136

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Facebook : How many Likes? The Key Steps.

How To 198

How To Real Estate Web Case Study 198

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

Solo PR Pro

MARCH 16, 2021

Kami Watson Huyse, APR is an author, award winner and the founder and CEO of digital marketing and public relations agency Zoetica Media. Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. Use social media as a tool to add value and build relationships.

How To 97

How To Social Media Community eBook 97

The Stalwart Blog

APRIL 26, 2020

Thanks to Steve Smith of Growth Source Coaching for having me on this Facebook live broadcast courtesy of the Lake Forest Chamber of Commerce. If you’ve been watching any of the local media, you know that PR crises can take place. It could start on social media, but it could eventually hit the national news.

Crisis 78

Crisis Local Facebook Social Media 78

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Beyond PR

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Facebook : How many Likes? Do they use Facebook ads?

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

NOVEMBER 30, 2017

People hundreds of miles away will see an event on Facebook, on Twitter.”. Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic. “We Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

MARCH 15, 2022

The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums.

Tools 158

Tools Media Software Analysis 158

Stephen Waddington

AUGUST 27, 2018

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. But we only get excited about the potential for new forms of digital media to disrupt organisations because so many organisations are wedded to publicity and one-way propaganda as a means of communication. “The

Communications 60

Communications Analysis Web Handbook 60