2020 Social Media Trends

Konnect Agency

The digital landscape changes almost daily, with new tools and utilities that add more ways to connect, track and maximize social media marketing performance. The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large.

7 hints to help create viral content

PR Daily

All content marketers are hoping to have that rare success where your creation is shared again and again on social media. You want more of them to recommend it to their friends and social media followers. How exactly do you create viral content?

Viral 168

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Good morning, PR pros: UnityPoint Health – Meriter is racking up engagement on Facebook with a holiday-themed post, its “NICU Halloween Costume Contest,” that underscores the health system’s work: NICU Halloween Costume Contest: Cast your votes now! SOCIAL BUZZ.

Viral 85

10 social media promotion ideas for nonprofits

PR Daily

Even small not-for-profit organizations can effectively promote their message through social media. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. ” Social media advertising.

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Facebook’s dominance.

What goes viral on Facebook? April 2018 analysis


We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. The post What goes viral on Facebook?

7 social media trends to watch out for before 2020 hits

PR Daily

Social media is seeing fast-paced shifts and updates throughout key platforms. Here are seven social media trends to watch for as the new year approaches: 1. Facebook will continue investing in long-form news shows , but with a European focus. Social Media

Burger King draws ire with ‘racist’ social media ad

PR Daily

However, the post was later deleted after a post condemning the advert as offensive and culturally insensitive went viral, attracting over 2.7m News outlets found plenty of angry quotes online, demonstrating the worldwide reach of social media.

5 ways ‘Good Morning America’ rocks social media

PR Daily

If your organization accrues 2 billion video views for a single event on social media, you might have a few storytelling tips for the rest of us pipsqueaks. Hurlbutt’s team prepares its newsletter and other social media content with you in mind. America’s top a.m.

How to tailor your videos for different social media platforms

PR Daily

Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. The do’s and don’ts of social media brand video.

Facebook will hide undesirable viral content

PR Daily

For content providers looking to make an impact on Facebook, it’s not enough to simply go viral anymore—you must be the right type of viral. A change in Facebook’s news feed algorithm will essentially work to push down some types of viral posts that appear in users’ feeds.

Viral 124

Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

The drop is a reminder of how posturing and a media circus have a very real cost in dollars—or, in this case, pounds sterling. Facebook considers removing ‘likes’. When we asked Facebook, the company confirmed to TechCrunch that it’s considering testing removal of Like counts.

Viral 105

Top five tips to improve Facebook engagement


Keeping up with Facebook ’s ever-changing algorithms and ensuring you’re not only delivering the right kind of content for your audience but posting at the right times isn’t always the easiest of tasks, but we’re here to break it all down to help you really crack social media content on Facebook.

What Goes in a Social Media Promotion Plan?


So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. I have a fun idea.

Why Lies Beat The Truth On Social Media

ImPRessions - Crenshaw Communications

It seems lies are more viral than truth – at least on Twitter. Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017.

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar. One thing to note: Facebook is still dominant.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

Also: Amazon employees lash out at company policy restricting climate change protests, secrets to making a splash with Facebook videos, PR pros and lunchtime, and more. Image courtesy of Sprout Social. delivers “consistent engagement”: Image courtesy of Sprout Social.

Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. .

Viral 78

Your Greatest Foe on Social Media – How to Fight Back

Flack's Revenge

Who’s your biggest foe on social media? Does company A have a bigger social footprint? The Growth of Social News Sharing. These days more of us are spending more time heads down, looking at our phones and surfing social channels.

Kohl’s capitalizes on viral ‘Happy Chewbacca’ Facebook video

PR Daily

It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. On Thursday, Payne recorded a Facebook Live video that captured viewers’ attention in a massive way. Viral sensation boosts sales and brand exposure.

Viral 124

RyanAir fires crew over viral fake photo

PR Daily

RyanAir, the discount airline based in Ireland, was the target of photo, posted on social media, showing its employees sleeping on an airport floor. The stranded crew, in a gesture of protest, took a photo that immediately became viral.

Viral 130

7 hints to help create viral content

PR Daily

You want more of them to recommend it to their friends and social media followers. If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? Facebook.

Viral 125

Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! You share it across your social networks and you get your first 1,000 views. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo!

Viral 60

6 Research-Based Insights About Viral Content


If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.”

Viral 225

What’s Your True Social Media Dharma?

Social PR Chat

Social media is more than going through the motions of a like, share, find, schedule, and publish. In order to be successful in social media, a brand must understand its true purpose and intention. Is your social media messaging following your brand’s intended path?

Learn, test, and execute: How to teach new innovative tactics in social media

Karen Freberg

However, if we are talking about a social media class – you ALWAYS have to be on board with what is happening and trending in the industry – and see how you can integrate this into your classes. In summary, this is what happens in social media.

6 Best Practices for Social Media Promotion


Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Because of this, communication and marketing professionals have largely come to the conclusion that social promotion is paid promotion.

3 social media lessons from police departments’ viral ‘lip sync challenge’

PR Daily

The Norfolk, Virginia Police Department’s version of “Uptown Funk” has earned the organization media coverage—as well as garnering more than 39 million views on Facebook: [FREE DOWNLOAD: How to transform dull stories into compelling content ].

Viral 123

The Ugly Side of Social Media Sharing

Waxing UnLyrical

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. The image went viral. ” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.”

Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! You share it across your social networks and you get your first 1,000 views. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo!

Viral 52

Study: Social media ads increasingly less popular among viewers

PR Daily

That’s the gist of a new report from Sprout Social , a social media monitoring and management provider, in which over 1,000 Americans were surveyed for their opinions about advertisements. How are you changing your social media messages to reach your desired audience?

Study 137

Social Media Marketing for Complete Beginners


When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. The Flack Pack PR podcast, Washington Media Group. Inside the Media Minds Podcast, W2 Communications. Viral Campaign.

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics. Popeyes racks up media coverage and viral buzz. 7 hints to help create viral content.

Viral 98

Facebook, we have a problem: Tacky Apollo 11 ads are running amok

Agility PR Solutions

They have been hawking their wares almost virally on Facebook timelines. And the social media giant doesn’t seem interested in doing anything about it These […]. Public Relations social media

Viral 116

Comcast triples social media customer service team

PR Daily

These 40 “social care specialists” will solely handle customer complaints on social media, according to reports. This will triple the current size of its social media customer service team.

5 social media tips for promoting your online course

PR Daily

Content that delivers real value to your target audience can go viral. Here’s how to promote your first online course via social media: 1. Use social media to generate initial interest for your course. Get Facebook group participation.

Course 116

Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

The Facebook-owned social media platform rolled out features designed to decrease cyberbullying. Read our exclusive story about how he turned social media critics into avid fans. Blue Bell faces viral challenge meltdown. What social media platform is No.

Viral 136

Irish lodge/café bans bloggers after social media fight escalates

PR Daily

The fight started when social media influencer Elle Darby—who has more than 90,600 followers on YouTube and more than 80,700 followers on Instagram—emailed Paul Stenson, owner of Charleville Lodge and White Moose Café in Dublin, Ireland.

Going viral: 6 mistakes content marketers make

PR Daily

Have you wondered why you’ve never created viral content? Here are six habits you need to change (or forget) to go viral: 1. Viral content is not synonymous with well-received content. People who create viral content know you can’t always be safe.

Viral 124