Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Facebook’s dominance.

7 hints to help create viral content

PR Daily

All content marketers are hoping to have that rare success where your creation is shared again and again on social media. You want more of them to recommend it to their friends and social media followers. How exactly do you create viral content?

Viral 164

10 social media promotion ideas for nonprofits

PR Daily

Even small not-for-profit organizations can effectively promote their message through social media. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. ” Social media advertising.

What goes viral on Facebook? April 2018 analysis

NewsWhip

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. The post What goes viral on Facebook?

Burger King draws ire with ‘racist’ social media ad

PR Daily

However, the post was later deleted after a post condemning the advert as offensive and culturally insensitive went viral, attracting over 2.7m News outlets found plenty of angry quotes online, demonstrating the worldwide reach of social media.

Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

The Facebook-owned social media platform rolled out features designed to decrease cyberbullying. Read our exclusive story about how he turned social media critics into avid fans. Blue Bell faces viral challenge meltdown. What social media platform is No.

Viral 128

5 ways ‘Good Morning America’ rocks social media

PR Daily

If your organization accrues 2 billion video views for a single event on social media, you might have a few storytelling tips for the rest of us pipsqueaks. Hurlbutt’s team prepares its newsletter and other social media content with you in mind. America’s top a.m.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. The Flack Pack PR podcast, Washington Media Group. Inside the Media Minds Podcast, W2 Communications. Viral Campaign.

Social Media Marketing for Complete Beginners

ReimaginePR

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social.

3 social media lessons from police departments’ viral ‘lip sync challenge’

PR Daily

The Norfolk, Virginia Police Department’s version of “Uptown Funk” has earned the organization media coverage—as well as garnering more than 39 million views on Facebook: [FREE DOWNLOAD: How to transform dull stories into compelling content ].

Viral 123

How to tailor your videos for different social media platforms

PR Daily

Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. The do’s and don’ts of social media brand video.

Facebook will hide undesirable viral content

PR Daily

For content providers looking to make an impact on Facebook, it’s not enough to simply go viral anymore—you must be the right type of viral. A change in Facebook’s news feed algorithm will essentially work to push down some types of viral posts that appear in users’ feeds.

Viral 124

The Top 50 Social Media Influencers on Twitter

Cision

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. New York Times best-selling author, global keynote speaker, and digital media entrepreneur.

What Goes in a Social Media Promotion Plan?

ReimaginePR

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. I have a fun idea.

Facebook, we have a problem: Tacky Apollo 11 ads are running amok

Agility PR Solutions

They have been hawking their wares almost virally on Facebook timelines. And the social media giant doesn’t seem interested in doing anything about it These […]. Public Relations social media

Viral 113

6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.”

Viral 197

6 Best Practices for Social Media Promotion

Cision

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Because of this, communication and marketing professionals have largely come to the conclusion that social promotion is paid promotion.

Why Lies Beat The Truth On Social Media

ImPRessions - Crenshaw Communications

It seems lies are more viral than truth – at least on Twitter. Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017.

Your Greatest Foe on Social Media – How to Fight Back

Flack's Revenge

Who’s your biggest foe on social media? Does company A have a bigger social footprint? The Growth of Social News Sharing. These days more of us are spending more time heads down, looking at our phones and surfing social channels.

RyanAir fires crew over viral fake photo

PR Daily

RyanAir, the discount airline based in Ireland, was the target of photo, posted on social media, showing its employees sleeping on an airport floor. The stranded crew, in a gesture of protest, took a photo that immediately became viral.

Viral 122

Kohl’s capitalizes on viral ‘Happy Chewbacca’ Facebook video

PR Daily

It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. On Thursday, Payne recorded a Facebook Live video that captured viewers’ attention in a massive way. Viral sensation boosts sales and brand exposure.

Viral 124

7 hints to help create viral content

PR Daily

You want more of them to recommend it to their friends and social media followers. If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? Facebook.

Viral 117

Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! You share it across your social networks and you get your first 1,000 views. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo!

Viral 60

8 social media blunders to avoid

PR Daily

On social media, there are millions of things that should probably remain unuttered, unposted and untweeted, but Red Website Design has a helpful infographic that narrows the list to eight: 1. Irrelevant viral content. Certain things are better left unsaid.

What’s Your True Social Media Dharma?

Social PR Chat

Social media is more than going through the motions of a like, share, find, schedule, and publish. In order to be successful in social media, a brand must understand its true purpose and intention. Is your social media messaging following your brand’s intended path?

30 Social Media Ideas In 30 Minutes

Journalistics

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! You share it across your social networks and you get your first 1,000 views. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo!

Viral 52

The Ugly Side of Social Media Sharing

Waxing UnLyrical

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. The image went viral. ” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.”

Study: Social media ads increasingly less popular among viewers

PR Daily

That’s the gist of a new report from Sprout Social , a social media monitoring and management provider, in which over 1,000 Americans were surveyed for their opinions about advertisements. How are you changing your social media messages to reach your desired audience?

Study 128

5 social media tips for promoting your online course

PR Daily

Content that delivers real value to your target audience can go viral. Here’s how to promote your first online course via social media: 1. Use social media to generate initial interest for your course. Get Facebook group participation.

Course 111

Comcast triples social media customer service team

PR Daily

These 40 “social care specialists” will solely handle customer complaints on social media, according to reports. This will triple the current size of its social media customer service team.

5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Facebook, it seems, is unstoppable.” As much as the PR profession has distanced itself from AVE, many businesses measure the value of Facebook Likes in a similar context. A Facebook Like may be valued at $174 according to AdWeek and $161.30

Going viral: 6 mistakes content marketers make

PR Daily

Have you wondered why you’ve never created viral content? Here are six habits you need to change (or forget) to go viral: 1. Viral content is not synonymous with well-received content. People who create viral content know you can’t always be safe.

Viral 124

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

6 social media lessons from Michelle Obama

PR Daily

From the campaign trail to the Oval Office, social media has been the center of President Barack Obama’s ability to connect with his audience, fans and voters. explained, “During the presidential campaign, [Facebook] launched its forum to encourage online debates.

Irish lodge/café bans bloggers after social media fight escalates

PR Daily

The fight started when social media influencer Elle Darby—who has more than 90,600 followers on YouTube and more than 80,700 followers on Instagram—emailed Paul Stenson, owner of Charleville Lodge and White Moose Café in Dublin, Ireland.

Less “let’s go viral” and more “let’s build community”

Communications Conversations

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” Even Facebook is taking notice.

Viral 95

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

30 Social Media Ideas In 30 Minutes

Journalistics

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Facebook fights fake news, Pepsi ditches plastic and Taco Bell offers paradise

PR Daily

Here are the top stories to start your day: Facebook fights fake news ahead of 2020 census. As a communicator, you should be especially committed to helping your audiences become media savvy and disseminate information. SOCIAL BUZZ.