Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Striking a Balance Between Independence and Loyalty.

Employee 62

Employee Leadership Exercises Mobile 62

PR in High Definition

NOVEMBER 30, 2023

It could be a new piece of technology that we’ve read about in the news, a new way of working that we’ve learnt from a podcast or a new way of thinking we’ve learnt from our friends. More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas.

Exercises 71

Exercises Employee Energy Communications 71

Contently - Strategy

JANUARY 26, 2023

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Remember, differentiation doesn’t have to be a technology product or service, although superior tech is an asset. And don’t pretend you don’t have competitors. No differentiation.

Agency 205

Agency Pitching Internal International 205

PR in High Definition

AUGUST 31, 2022

Multi-year Gallup research found that employee disengagement costs the UK economy £52-£70 billion per year. Video conferencing technology is an incredible tool and without it the last couple of years would have been very rocky indeed, but it can also be stunted. When my wife saw my results, the cry of ‘that’s what I’ve been saying!’

Internal 62

Internal International Communications Exercises 62

The Hoffman Agency

MAY 25, 2023

From embracing mindful coffee breaks to disconnecting from technology, Hoffman’s tips will help you manage stress and prioritize your emotional well-being to stay on top of your communications game. For example, Hoffman has many workshops related to PR tools for its employees. Disconnect from technology. Know your limits.

Communications 36

Communications Exercises Creativity Technology 36

PRSay

SEPTEMBER 21, 2020

We have every right to feel the way we feel and to exercise our right to peacefully protest. As a result of the rapid spread of digital technologies, we’re being forced to face it — face what has happened, and is happening, to Black and poor people in this country who are often viewed as powerless.

System 158

System Conference Exercises Resources 158

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It was a great exercise very early in my career. So for an employee, the nice thing to do is say, oh, the press release is good enough. If an employee isn’t doing well, they’re going to be perpetually stuck there.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

JANUARY 2, 2018

In fact, most C-Level executives do as well , according to a study by NetLine Corporation and MarketingSherpa: “C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%. I’ve noticed, however, that some businesses might be missing an opportunity.

eBook 72

eBook Exercises Employee SEO 72

PR in High Definition

MARCH 27, 2024

Crisis comms is not a box ticking exercise, and a plan should not sit on a shelf gathering dust. Stressful situations can impact articulation and make even the most unwavering spokesperson fluster, so prepare base responses in advance, stick to them, and update them as and when necessary. Living and breathing the plan.

Crisis 71

Crisis Internal International Crisis Communications 71

Shift Communications

FEBRUARY 19, 2016

Here’s why: While there is no hard and fast data, multiple independent studies report that hiring a new employee is much costlier than training from within. Some predict that every time a business replaces a salaried employee, it costs 6 to 9 months’ salary, on average. Loss of productivity when ramping up a new employee.

Marketing 60

Marketing How To Training Analysis 60

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. It’s an exercise in futility. The damage is done and cannot be undone.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Stephen Waddington

MAY 7, 2019

The PRCA Census is a must-read benchmarking exercise of the public relations industry in the UK. The survey reports that the industry is moving quickly to address these issues through employee wellbeing and mental health initiatives. Technology helps practitioners work more effectively and eliminates administration.

Industry 60

Industry Survey Analysis Exercises 60

The Hoffman Agency

MAY 3, 2022

We were completing an exercise urging us to think about what we needed from an employer to be happy. In addition, I’m lucky to be a part of an agency that fosters its employees’ growth and always encourages everyone to dig deeper. I thought long and hard, realizing the culture within an organization was especially important to me.

Exercises 36

Exercises Agency Storytelling Employee 36

Melissa Agnes

FEBRUARY 16, 2016

Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Cision

JULY 29, 2015

They’re listening to you while they exercise or drive to work. Q: New technology is constantly expanding, making podcasting more and more accessible. If you want to establish your company’s expertise in your field, have an executive or an employee host the podcast and share their own insights.

Interviews 120

Interviews Comparison Video Exercises 120

PRSay

APRIL 21, 2017

But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. Now you can bring it all together and stretch it even further so you have even more to offer clients, management, customers and fellow employees. What is that you ask?

Ethics 97

Ethics Radio Education Exercises 97

PR in High Definition

JUNE 25, 2020

The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M. By going through the exercise of establishing whether your company and/or PR agency adapted well enough to the pandemic over the last few months, you’re one step closer to preparing for what happens next.

Exercises 71

Exercises Employee Social Media Communications 71

The Hoffman Agency

APRIL 2, 2019

A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow. As it turned out, it was a fairly straightforward exercise. Andy West, Hotwire’s Group Chief Development Officer reunites with Hoffman Hong Kong GM Marc Sparrow.

Enterprise 52

Enterprise Agency Meeting Exercises 52

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And that’s like sort of a good clarifying exercise to start. Thanks, Chris, that’s the end of part one of our Earned Media Rising.

Media 202

Media Storytelling Technology Data 202

PR in High Definition

JUNE 25, 2020

The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M. By going through the exercise of establishing whether your company and/or PR agency adapted well enough to the pandemic over the last few months, you’re one step closer to preparing for what happens next.

Exercises 62

Exercises Employee Social Media Communications 62

Bianchi Biz Blog

MARCH 18, 2021

It’s wrong to think that the company’s information technology system will “spit out” the necessary data when the time comes. This might seem like a dreadful exercise; aren’t you just making yourself vulnerable by formulating goals and targets – especially if you fail to reach them?

Report 81

Report Company Data System 81

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR in High Definition

JANUARY 23, 2020

This means that reputations are largely built by the experiences and interactions we hear from others – customers, partners, media, employees, candidates… even the ‘robots’ like Google and Alexa. It’s especially important to do this exercise when your organisation is going through change – which is pretty much all the time, right?

Reputation 48

Reputation Handbook Exercises Groups 48

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Technological crisis. A technological crisis is a massive problem within a business that is created by technology. The crisis may be accompanied by high volumes on the trading of assets.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Our tool uses the power of AI technology to access and convert large, unstructured datasets into a single source of valuable information.

Analysis 195

Analysis Media Trends Data 195

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Q: How did you decide on the ideal marketing technology stack?

Marketing 74

Marketing SEO Trade Shows Technology 74

Communications Conversations

JULY 19, 2018

But I see this as a positive, as it forces me to exercise and strengthen my influencer muscle like never before. From an employee standpoint, the generational preferences and habits are so interesting to observe at these big old companies. What’s a fax machine? And what should brands have their eyes on as we head into 2019?

Social Media 60

Social Media Media B2B Content Marketing 60

ImPRessions - Crenshaw Communications

APRIL 5, 2018

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. But the work of media relations remains highly personalized and relatively inefficient in technology terms. Rarely does a single positive story act as a magic bullet, however. You’re not differentiated.

Pitching 174

Pitching Enterprise Exercises Agency 174

PR Conversations

OCTOBER 11, 2018

Similarly within organisations, thousands of employers support employee volunteering and other community projects. Not the quality of your close relationships (albeit that’s a close second), not whether you smoke, booze, exercise, or are fat or thin.

Communications 104

Communications Community Measurement Study 104

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

OCTOBER 18, 2016

Could an agency exercise more control over the agreement if multiple risk factors occur at once? Economists Hart and Holmström argue that companies in lower-risk businesses can best afford to offer their employees smaller base salaries and greater incentives based on performance. Could the two parties alternate in deciding?

Publicity 120

Publicity Product Launch Construction Exercises 120

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Information technology team. Managers and supervisors.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. Full-time employees have a tendency to take brand messaging for granted. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Introduce the team and technology. Style guide and pitch guide.

Company 111

Company Pitching System Interviews 111

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. 3) lack of employee experience (25%). Every year I read and write about dozens of reports on B2B marketing and PR. It might also provide a thought about what might happen next year. Trusted sources of B2B information.

B2B 122

B2B Marketing Survey Software 122

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.

Sports 245

Sports Agency Industry Creativity 245