PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 86

Employee Real Estate Video Internal 86

PRSay

SEPTEMBER 10, 2020

But public relations doesn’t have such a provision, which means that practitioners much decide whether or not to help a particular organization build, grow and protect its reputation. With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients.

Ethics 133

Ethics Policies Guidelines Employee 133

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. What is their view on the reputation of the organisation?

Reputation 48

Reputation Handbook Exercises Groups 48

PRSay

JANUARY 9, 2024

The exercises often concentrate on opposites and extremes, such as gesticulating versus keeping your hands in your lap. When teams speak in sync, that consistency builds faith among external audiences that company representatives are all rowing with precision in the same direction, which helps companies build brands and manage reputations.

Training 100

Training Conference Technology Meeting 100

Sword and the Script

DECEMBER 8, 2020

Consider your audience and prioritize communicating with your employees. Employees are arguably your most important stakeholders, and news of a merger or acquisition causes anxiety to spike among them. Start by understanding the perceptions that already exist within your audience of employees. They could have just asked.

Internal 92

Internal International Employee Leadership 92

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. So how does a company handle a corporate crisis in today’s world?

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

PR in High Definition

MARCH 27, 2024

The same line of thinking needs to be applied here, and having a comms strategy in place for incidents and breaches has the potential to either make or break a reputation. Crisis comms is not a box ticking exercise, and a plan should not sit on a shelf gathering dust. Living and breathing the plan.

Crisis 71

Crisis Internal International Crisis Communications 71

Melissa Agnes

SEPTEMBER 9, 2014

Put the crisis to bed as quickly as possible, while suffering the least amount of negative repercussions to the organization’s reputation and bottom line. Crisis Preparedness Employees and Crisis Management Food for Thought' Sound like a nightmare? The reality is that a crisis is a nightmare.

Crisis 222

Crisis Crisis Management Engineering Exercises 222

PR Conversations

OCTOBER 27, 2023

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. The interaction among publics on the Internet simply makes these multilateral relationships obvious.”

Exercises 70

Exercises Interviews Public Affairs Financial 70

Contently - Strategy

JANUARY 26, 2023

These episodes serve multiple thought leadership purposes: They build the thought leadership reputation of Google’s technical team and leverage the reach and influence of podcast host and head of developer engagement Stephanie Wong , who often posts about the show on her personal LinkedIn profile. Define your goals and KPIs.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PR in High Definition

APRIL 25, 2018

However, if they fail to address it, their brand and reputation may be affected. Instead of producing results as just part of a compliance exercise, organisations may choose to seize the opportunity to tackle their gender pay gap and set concrete targets for closing the gap. It’s all in the narrative. Keep an eye out.

Brand 75

Brand Branding Employee Exercises 75

ImPRessions - Crenshaw Communications

JUNE 28, 2017

While Uber has struggled with reputation setbacks, culminating in the resignation of its CEO last week, Lyft has quietly kept to itself, plotting a successful path as the “friendly, laid-back alternative to Uber’s cutthroat corporate ethos.” That was the case this past week for Lyft, ride-share rival to Uber.

Airlines 147

Airlines Insurance Insurance Viral 147

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Leadership reputation can be increased substantially by sharing information with colleagues and community. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

David PR Group

OCTOBER 12, 2016

An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images. Most companies have an employment agreement or handbook which offers guidance on employee conduct.

Policies 40

Policies Social Media Handbook Guidelines 40

Melissa Agnes

FEBRUARY 16, 2016

In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? The first step is to identify exactly who your key stakeholders are. Odds are, you already know who your stakeholders are. Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Melissa Agnes

SEPTEMBER 16, 2014

But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. But does everyone who holds the reins know how to use it well and exercise good judgment? Many are just negative incidents—smoke on the horizon, if you will. How to avoid a public relations crisis.

Social Media 239

Social Media Crisis Training Media 239

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR in High Definition

JUNE 25, 2020

Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it. The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

OCTOBER 23, 2019

But there does seem to be a divide between companies that treat this exercise as a re-hashing of the old ‘vision and mission’ straplines and those who are treating it as an opportunity to seriously reconsider what they stand for. Employees will leave. You’ll lose the halo effect of a good reputation. What is Purpose?

Airlines 48

Airlines Local Wikipedia Travel 48

PR in High Definition

JUNE 25, 2020

Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it. The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M.

Exercises 62

Exercises Employee Social Media Communications 62

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? And we look at your leadership and reputation. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue.

Ethics 70

Ethics Training Financial Survey 70

The Hoffman Agency

APRIL 2, 2019

A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow. As it turned out, it was a fairly straightforward exercise. Andy West, Hotwire’s Group Chief Development Officer reunites with Hoffman Hong Kong GM Marc Sparrow.

Enterprise 52

Enterprise Agency Meeting Exercises 52

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. It’s an exercise in futility. The damage is done and cannot be undone.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? And we look at your leadership and reputation. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue.

Ethics 52

Ethics Training Financial Survey 52

Waxing UnLyrical

JULY 11, 2019

For instance, if your company made fitness clothing, then your purpose would likely be to make people feel good while working out — so your photos should feature your employees doing just that, showing that you practice what you preach.

Company 84

Company Brand Branding How To 84

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Plus we actively seek out risks so you can mitigate the impact of new threats to your reputation. In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key.

Analysis 195

Analysis Media Trends Data 195

Shift Communications

DECEMBER 17, 2015

It is important to note that this is the same exercise used for crafting rapid response commentary that might be about malware, an industry acquisition or a new product from Apple. After this exercise, it’s always good to draft the comment or review what the client had in mind, and then run through the checklist again. Amanda Munroe.

Exercises 60

Exercises B2C Report Pitching 60

PRSay

SEPTEMBER 20, 2021

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but then pushed the date up to Sept. The airline, the first U.S.

Airlines 170

Airlines Employee Communications Exercises 170

PR Conversations

MAY 1, 2017

I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. There is absolutely a wider societal dimension to this and it also links to leadership, employee engagement as well as public relations and communications.

Crisis 63

Crisis Crisis Management Leadership Training 63

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. And that’s like sort of a good clarifying exercise to start. We heard that old cliché about getting a seat at the table and having the ear of the CEO. That’s what the studies show.

Media 202

Media Storytelling Technology Data 202

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 16, 2021

The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Reputation tops margin in business decisions. “85%

Publicity 142

Publicity Survey Pitching Creativity 142

Flatiron Communications

APRIL 23, 2015

Rick Scott for banishing the term climate change from government employees’ lips. Two years earlier, at a cost of $200 million, it began an enormous corporate rebranding exercise , shortening its name from British Petroleum to BP, coining the slogan ”Beyond Petroleum” and redesigning its corporate insignia.”

Tourism 28

Tourism Corporate Case Study Television 28

Deirdre Breakenridge

APRIL 29, 2019

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. That particular company grew a reputation for manufacturing controversy. I’d hasten to point out it also went bankrupt twice before finally closing forever.

Survey 377

Survey Media Relations Media Ethics 377

PR in High Definition

JULY 28, 2021

And it can have repercussions on their reputation. However, for some brands, this only opened a can of worms when employees and some customers surfaced stories of how the brand had actually been discriminating against minority groups. Tailor your campaign to each country. Do a quick sanity check on the news.

Social Media 71

Social Media Exercises Banking Employee 71