Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Employee engagement. Staffbase has started a podcast dedicated to internal comms.

Brand 152

Brand Branding Reddit Pitching 152

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. But the most far-reaching recent example is that of Susan Fowler. Often there are employees who received complaints directly or who heard about them.

Corporate 156

Corporate Reputation Policies Employee 156

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. The key to this is a strengths-based attitude. Home sweet home? Probably not.

B2C 73

B2C B2B Agency Trends 73

Stern + Associates

DECEMBER 12, 2022

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Technology is Only Half the Equation; The Other Half is People.

Technology 62

Technology Employee Software Groups 62

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. What are some examples of public relations? Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. What is public relations? This is a pretty solid answer.

Interviews 101

Interviews Publicity Technology Social Media 101

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

Stern + Associates

OCTOBER 24, 2023

How do you motivate employees and influence customers in positive directions? Co-author of the international bestseller “ Nudge: Improving Decisions About Health, Wealth, and Happiness ” with Richard Thaler, Sunstein has become world renowned for his key insights into decision-making processes. How do leaders bring about change?

Tools 110

Tools Employee Government Strategy 110

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. During a Jan. Do fewer things better.

Tourism 150

Tourism Employee Web Travel 150

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

PR in High Definition

OCTOBER 27, 2022

This makes sense: leaders have the greatest power in a company, and when we think about the biggest companies on the planet – Apple , Meta, Tesla and Microsoft, for example – their leaders are inextricably tied to their company reputations, good or bad. There are nuances and differences in attitudes, even within the technology sector.

Leadership 71

Leadership Reputation Chemicals Privacy 71

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Instead of understanding the content, they will only hear the word “image,” for example. Social media has become an inseparable part of daily communication between people and businesses.

Social Media 93

Social Media Media Video SEO 93

Shift Communications

FEBRUARY 8, 2022

By Stephanie Chan, Account Director, Technology. At SHIFT, we’ve worked with clients to share statements on social pages or with their employees only rather than public channels because the events were close to their hearts. Create an open door for employee feedback internally so if there is any opposition it can be addressed directly.

Employee 78

Employee Leadership Consumer Internal 78

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. It’s the only way to stay ahead.

Hotels 198

Hotels Mobile Travel Automotive 198

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change. Look at the White House. What’s an honest company to do?

Reputation 159

Reputation How To Employee Financial 159

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Cision releases internal DE&I report.

Software 85

Software Pitching Internal International 85

PR in High Definition

JANUARY 31, 2023

Although the technology and application aren’t firmly established and people are slow on the uptake, we can already see some of the ways that it could revolutionise the world, especially for our ability to communicate with one another. There’s no denying that the potential is enormous. The possibilities this opens up are immense.

Communications 62

Communications Technology Employee Meeting 62

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 96

Technology Ethics Tools Creativity 96

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Here’s a roundup of other news and links from the world of PR technology.

SEO 135

SEO Content Marketing Marketing Software 135

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. For example, to gain a foothold in a new vertical market or geography. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Did you know?

Company 152

Company Tools Technology Software 152

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Expanimation” is a term used by Microsoft to tell complex stories simply, for example. This begins with your employees, as well as with shared experiences.

Conference 113

Conference Communications Storytelling Social Media 113

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Once an exec has established a cadence for generating proactive opinion pieces, they can be leveraged for internal blog content, made actionable through a growing Medium page and posted to LinkedIn to encourage dialogue among other professionals and showcase expertise. See this post for tips on writing stellar executive bylines.

Conference 160

Conference Leadership LinkedIn Social Media 160

Doctor Spin

FEBRUARY 22, 2024

link] Examples of Public Relations Objectives Here are a few examples of public relations objectives: Increase awareness via earned, shared and owned channels. Improve internal communications. Source: International Journal of Business Communication 9 Mishra, K., Driving Employee Engagement.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Stern + Associates

JULY 25, 2023

As a leader, he explains how organizations that encourage employees from across the hierarchy to communicate freely, challenge leadership when needed , and build bonds of trust and cooperation fare better during economic uncertainty and throughout digital transformation initiatives. “I

Communications 62

Communications Retail Sports Leadership 62

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. Some of this variety stems from the organizational chart.

Employee 149

Employee Print Writing Survey 149

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). 2) SocialChorus adds new employee comms products.

Industry 88

Industry Media Technology Employee 88

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Internal Communications Matter. It also means there is a strong need to tailor messages that keep both employees and management aware of the company’s goals and issues.

Corporate 120

Corporate Communications Consumer Community 120

Sword and the Script

MAY 4, 2021

Examples of customizable widgets include share of voice, sentiment, unique outlets, top authors and more.”. Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio. The idea is you can add new information to a widget, put it on a page an employee already visits, and they don’t have to leave that page.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. For example, its AI in its tool helps users with “ content creation, contact targeting, and content distribution.” In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things.

Software 156

Software Tools Print Technology 156

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well. Media Coverage. Simplicity. PR Strategy for PropTech Companies.

Publicity 88

Publicity Reputation Technology Industry 88

Stern + Associates

OCTOBER 3, 2023

The Future of Work: Balancing the Human + AI Equation For decades, technology has been helping humans perform tasks, taking the drudgery out of work, enhancing productivity and, in some cases, eliminating the need for people to be involved at all.

System 62

System Technology Leadership Groups 62

Flack's Revenge

AUGUST 14, 2019

Add the likelihood that employees who steered your brand toward its good standing feel more invested. Thanks to technology, news will spread fast and far about a criminal act, a faulty product, a data breach, an offensive remark, an incident involving insensitive treatment of a customer … the list continues. Coach your spokespersons.

Crisis 120

Crisis Reputation Radio Analysis 120