Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Event & Experiential Marketing.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JULY 27, 2023

Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully. Improved Stakeholder Engagement: Through strategic comm efforts, campaigns have the power to engage and connect with various stakeholders such as employees and investors.

Tools 354

Tools Internal International Resources 354

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

Communications Conversations

APRIL 6, 2015

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process. Storytelling happens in print. Would that have legs? It happens via visuals.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Social Tools may not be the biggest or splashiest event – but it fosters great dialog, networking and learning. Clearview Social employee advocacy. Social Tools.

Tools 120

Tools Enterprise Analytics Case Study 120

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

Onclusive

FEBRUARY 11, 2021

In between milestone events, when there may not be much to report, you can focus on self-produced content. . From customers to potential investors and employees, the key to reaching your audience is understanding what interests and motivates them. Focus on Your Audience.

How To 221

How To Media Training Storytelling Financial 221

ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Long-term employees might even be stuck with an outdated elevator speech when asked to describe the business. You’re planning a liquidity event. It may be better to bring on a qualified team to create the best possible positioning and narrative with the help of proactive, PR-driven storytelling.

Education 178

Education B2B Employee Crisis 178

ImPRessions - Crenshaw Communications

MAY 1, 2019

The right research – even when subjective – can also inspire great program, content and event ideas. Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. Muddling the message. We see this too often in technology PR.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

JUNE 15, 2022

Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings. Developing stakeholder trust Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Every employee needs media training. Creative employee communications. Permanent changes.

Marketing 169

Marketing Employee Content Marketing Training 169

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

OCTOBER 29, 2019

In preparation for this event, I drafted a series of questions for the panelists and collaborated with them on other questions. But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. Photo credit: Debbie Friez. Resist the urge to focus on acquiring new listeners.

Corporate 104

Corporate SMB Banking Employee 104

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

PR 20/20

OCTOBER 10, 2019

Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short. Marketing AI Institute has a number of revenue streams, including media, speaking appearances, a global event, partnerships, and consulting. It’s growing our business.

Case Study 42

Case Study Storytelling Study Engineering 42

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Host video screenings and events: Organize events where you can showcase your video content to industry stakeholders, influencers, journalists, and potential customers.

Video 87

Video Publicity Marketing Analytics 87

Sword and the Script

DECEMBER 22, 2020

Live events shrink by 64% in 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. “PwC Shifting the live event budget. Source: B2B Sales Cycles ).

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Put on a conference or panel event. A company that regularly holds its own entertaining and relevant panel events can quite literally earn the label, because it’s taking the lead in an industry discussion on a trending topic to benefit customers. See this earlier post for best practices in putting on a successful PR event.

Brand 196

Brand Branding Reddit B2B 196

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. Five-hundred-plus employees worked to put the hospital together. It usually held 175 events a year, and suddenly, we had to pivot and build a hospital.

Crisis 86

Crisis Employee Trade Shows Local 86

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Carefully consider “the right time to launch a product or hold an event, even if it’s virtual.”.

Agency 117

Agency Crisis Communications Consumer 117

Contently - Strategy

APRIL 19, 2021

With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? At Contently, I think you know how much we value storytelling by now. washingtonpost Everyone say bye to Madhulika, a legend ?

B2B 139

B2B Brand Branding B2C 139

Sword and the Script

AUGUST 1, 2022

“The silver lining in intensified demand and volume for comms expertise in the wake of the past several years’ events is certainly validation for the ROI of our profession,” wrote Stacey Miller , Vice President, Communications, Auto Care Association and one of five contributors to the report. Top three comms challenges.

Survey 132

Survey Communications Measurement Internal 132

Stern + Associates

AUGUST 10, 2022

Informed by cutting-edge leadership research, a passion for storytelling, and her own experiences as a global citizen who has lived in four countries, she focuses directly on the lived workplace experience of women of color as the lens through which DEI should be approached.

Leadership 62

Leadership Storytelling Policies Groups 62

ImPRessions - Crenshaw Communications

MAY 28, 2019

Chevrolet learned this the hard way when it tried to require employees and customers to use the full product name rather than the nickname “Chevy.” A smart brand will look at its own apps, social content, events, gamification, and experiences to connect fans with one another and above all, entertain them. Find your tribe.

Brand 249

Brand Branding Insurance Insurance 249

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” It’s pure storytelling. An executive thought leader’s keynote speech or remarks at an industry event or conference should always be professionally videotaped.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

MARCH 15, 2021

A fast paced event with four inspiring speakers and a lively audience. The result was a learning and development event with a difference. The result was a learning and development event with a difference. Then set them on the path for promotion just as you would any White employee with great potential. Here’s what’s next.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.

Employee 90

Employee Internal International Training 90

Presspage

AUGUST 7, 2018

Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes. It’s the eight-second elevator pitch employees rattle off at professional networking events. First and foremost, the brand must introduce who it is and what it does.

Case Study 97

Case Study Storytelling Study Social Media 97

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. With a smaller client, a PR strategist has the opportunity to adapt one of the more powerful storytelling archetypes we know – the David v. Technology is a great equalizer for a business. Everyone likes an underdog. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168