ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Other resources may be internal.

Strategy 265

Strategy How To Resources Employee 265

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Long-term employees might even be stuck with an outdated elevator speech when asked to describe the business. You’re planning a liquidity event. If your industry is facing rapid change, or your own business is transforming quickly due to internal or external factors, now is the time to position it properly for the future.

Education 178

Education B2B Employee Crisis 178

Sword and the Script

AUGUST 1, 2022

“The silver lining in intensified demand and volume for comms expertise in the wake of the past several years’ events is certainly validation for the ROI of our profession,” wrote Stacey Miller , Vice President, Communications, Auto Care Association and one of five contributors to the report. Top three comms challenges.

Survey 130

Survey Communications Measurement Internal 130

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.

Employee 88

Employee Internal International Training 88

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. Five-hundred-plus employees worked to put the hospital together. It usually held 175 events a year, and suddenly, we had to pivot and build a hospital.

Crisis 87

Crisis Employee Trade Shows Local 87

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Graphic designer / visual storyteller. What are our plans to augment the team through more advanced internal training or staff changes? Data analyst.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. Technology is a great equalizer for a business.

Small Business 168

Small Business SMB Local Viral 168

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand.

Employee 120

Employee Social Media Education Brand 120

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. Our process for game day is one that we use for most major events at St.

Case Study 113

Case Study Journalism Study Instagram 113

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. SM: I look at our challenges in two ways: internal and external. employees in the U.S. –

Marketing 79

Marketing Data Wireless Industry 79

Stephen Waddington

MAY 16, 2019

Christian Cerisola, Head, W North @ChristianCeriso Start ups require self starters but offer opportunity for broad experience Radu Firanescu landed his first job after attending a Newcastle University Business School networking event when he was studying for his Masters in Communication and Media Studies.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PR 20/20

JUNE 25, 2019

PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. Internal communications and events. Storytelling with the Cognitive Content Hub™. Storytelling with the Cognitive Content Hub™. Events and experiences (digital and in-person).

Marketing 52

Marketing Storytelling Technology Community 52

Solo PR Pro

MAY 21, 2019

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. Start with your employees, giving them the level of information and training to act like owners and they will take care of your customers and your shareholders. If I empower my employees, I might lose control.

Leadership 55

Leadership Employee Airlines Construction 55

Onclusive

JULY 27, 2023

Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully. Improved Stakeholder Engagement: Through strategic comm efforts, campaigns have the power to engage and connect with various stakeholders such as employees and investors.

Tools 354

Tools Internal International Resources 354

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 46

Publicity Storytelling Study Journalism 46

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. He has helped start and run the Rochester (MN) Mustangs, a disabled sled hockey team, and runs the media relations, event planning and fundraising arm of it.

Sports 0

Sports Leadership Internal International 0

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 40

Publicity Storytelling Study Journalism 40

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Internal comms takes center comms stage in hybrid work. CISOs turn to comms pros for comms help.

Marketing 189

Marketing Content Marketing Data Social Media 189

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

AUGUST 14, 2019

If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Internal communications can be challenging at large companies.

Internal 67

Internal International Conference Public Affairs 67

Sword and the Script

DECEMBER 22, 2020

Live events shrink by 64% in 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. “PwC Shifting the live event budget. Source: B2B Sales Cycles ).

Survey 176

Survey Marketing B2B Study 176

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3. This will create buzz and increase the chances of media coverage.

Video 87

Video Publicity Marketing Analytics 87

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. They can provide news and press releases, blogger and influencer outreach, thought leadership, internal communications, broadcast, and more.

Strategy 62

Strategy Brand Branding Technology 62

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. It’s pure storytelling. A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. 2) SocialChorus has new integrations to Microsoft for internal comms. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett.

Pitching 78

Pitching Instagram Survey Data 78

Stephen Waddington

MARCH 15, 2021

A fast paced event with four inspiring speakers and a lively audience. The result was a learning and development event with a difference. The result was a learning and development event with a difference. Then set them on the path for promotion just as you would any White employee with great potential. Here’s what’s next.

Google 119

Google Data Government Social Media 119

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stephen Waddington

JUNE 15, 2017

International Paralympic Committee (IPC): enhancing and protecting reputation. The IPC is the governing body for the international paralympics. Central to the overall management and direction of the IPC, they are masters of storytelling and, at a time of crisis, are trusted with navigating us through choppy waters to calmer seas.”.

Publicity 118

Publicity Corporate Reputation Community 118

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

The teens used their social media skills and journalistic savvy to quickly raise funds for future events, plan out media-oriented appearances and demonstrations, and offer an updated story for journalists and news crews. First came a White House meeting, followed by a CNN town hall and a 17-minute school walkout in March.

Fashion 255

Fashion Reputation Social Media Brand 255

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind.

Energy 53

Energy Measurement Internal International 53

Landis PR

JANUARY 3, 2022

So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. Second, internal communications and communicating with employees will be central to the success of every organization. Needless to say, all of them used some form of communications effort.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Every employee needs media training. Rethinking internal and external comms. Permanent changes.

Marketing 168

Marketing Employee Content Marketing Training 168

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164