Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google’s gray area: guest posting sites.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. It’s an educated guess. Predictions, PR and Pressing Questions on SEO [UML].

SEO 64

SEO Tools Engineering Web 64

Landis PR

JANUARY 30, 2024

There’s a need for education when discussing how PR can drive revenue. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

APRIL 30, 2020

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. . Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 306

Marketing Advertising Advertising Industry 306

PR 20/20

SEPTEMBER 17, 2019

It has been reborn for 2020 with some “major enhancements to provide you with deeper, highly-specialized, and more advanced education that's role and industry-specific, and tailored just for you.”. This is a good fit if you’re looking to master content technology and strategy in 2020. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

APRIL 30, 2020

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 204

Marketing Advertising Advertising Industry 204

Critical Mention

FEBRUARY 22, 2019

Here are some reasons why: Marketing’s process is becoming more educated. As Forbes said in a recent article, many ad campaigns still involve a lot of “educated guesswork” from marketers. The time to better understand AI’s relationship with marketing is now. Content research & creation (15%). Buyer journey optimization (9%).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Bianchi Biz Blog

NOVEMBER 9, 2020

For example, if your company is an automotive technology supplier like many of our agency’s clients, an article in Automotive Engineering magazine can carry your story to some 135,000 mobility engineering and technical professionals around the world who are looking for mobility-related technical, insight and trend information.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. First, let’s address some common myths about public relations for technology and other startup companies. But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. So I went into restaurant technology [as VP of Marketing at Toast ], which was very different. In particular, search engine optimization (SEO) is a big part of our approach.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

APRIL 11, 2023

It is basically making an educated guess, based on probability, about words. AI input optimization could evolve into a marketing specialization in the same way SEO did. Last month, a US-based PR tech startup called Prophet white labeled OpenAI technology for generative AI in its product. It’s not conscious. It’s not alive.

Software 78

Software Company Pitching Training 78

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. As noted I enjoy the educational side of journalism.

Meeting 93

Meeting Media Journalism Education 93

Cision

JULY 26, 2017

Detailed Targeting” gets into the more granular targeting options (note that the options below have additional details not listed): Education -> (Education Level, Fields of Study, Schools, Undergraduate Years). According to SEO expert Andrew Bruce Smith, only 6 percent of Twitter users are active on any given day.

Social Media 233

Social Media How To Insurance Insurance 233

Landis PR

MAY 1, 2023

Thousands of apps, tools, and websites have utilized ChatGPT’s technology for specific use cases and industries. If you use Google Chrome, AIPRM for Chat GPT is a convenient extension that integrates with ChatGPT and provides curated prompt templates for a range of industries, such as sales, marketing, SEO, and SaaS.

Tools 52

Tools Marketing Writing Resources 52

PR 20/20

JANUARY 23, 2023

While there’s no hard-and-fast rule for how often you should completely overhaul your website, consider how quickly technology and consumer preferences change. Your content should answer the questions they’re asking, educate and build trust, and be used to have more informed sales conversations. Glad you asked.

Mobile 72

Mobile Case Study Google SEO 72

PR 20/20

JUNE 9, 2022

From a marketing perspective, industrial companies also face issues creating content that resonates with buyers, staying organized on outdated technology, limited resources to go around, and more. This way, you can earn their business upfront in an honest and educational way, while securing loyal customers for years to come.

SEO 71

SEO Meeting Engineering B2B 71

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Higher education leaders. Strategists. Specialists. Agency executives. More Human.

Conference 59

Conference Marketing Analytics Case Study 59

Critical Mention

JUNE 19, 2019

Fifty-nine percent of B2B marketers say email is their most effective channel for revenue generation ( WordStream ), and over 88% of companies are marketing on social media ( SEO expert ). Factors to keep in mind are consistency in your brand’s voice and optimizing your content for SEO while also appealing to your audience.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Critical Mention

APRIL 5, 2019

Simply put, educating your audience creates trust and credibility. And companies that blog have a whopping 434 percent more indexed pages than businesses without blogs, leading to better SEO. With these statistics, it’s no wonder that companies are increasing their focus on their content marketing efforts. SCHEDULE A DEMO.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seo by the Sea. That’s why Cision has compiled a list of the top 100 sites for marketers.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Hoffman Agency

AUGUST 5, 2022

I realized, however, that before promoting PANKH, we must educate consumers about the beautiful, traditional handcrafted items. Having spurred my interest to learn more about B2B, social media marketing, SEO, organic search, digital campaigns, promotions and all aspects of designing a brand’s identity, I decided to pursue a graduate degree.

Internal 36

Internal International SEO Storytelling 36

PR 20/20

OCTOBER 23, 2018

The report uncovers that only about 14% of content marketers list emerging technologies, like AI, as a concern. While email and educational content reign supreme in terms of nurturing relationships, there are other opportunities to build a community of fans and converse with your audience in a meaningful way. Not many, as it turns out.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. We’ve lost some battles but won others. Progress is slow.

Government 103

Government Education Print Ethics 103

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason.

Marketing 60

Marketing Technology B2C Data 60

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Higher education leaders. Strategists. Specialists. Agency executives. More Human.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. About half of businesses outsource some content marketing. 50% of respondents said they outsource some aspect of content marketing. B2B content marketers serve an average of four audiences.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Burrelles Fresh Ideas

FEBRUARY 20, 2024

This clarity is crucial in explainer videos, where the goal is to educate and inform the viewer about the brand in a concise manner. Complex ideas, services, or products can become approachable and understandable when translated into meaningful visual assets.

Video 85

Video Brand Branding Energy 85

5W PR

JUNE 3, 2019

As an aside, having a solid grasp on SEO and quality content on a website will help a website reach the first page of search results over time. While the business is working on backend strategy and SEO, a strong search network ad can help boost conversions.

Google 68

Google How To SEO Local 68

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

JUNE 26, 2019

Blogs are purposeful, succinct and educational. Joe Pulizzi founded Content Marketing Institute in 2007 with a mission to better educate marketers about how to promote their content online. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Copyblogger. SCHEDULE A DEMO.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Stephen Waddington

OCTOBER 3, 2019

But 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated. I know some agencies are trying to address the lack of diversity in the industry by coming up with ways of educating younger people about careers in PR. Paul Holmes has written about this issue. It’s a long game.

Interviews 115

Interviews Agency Industry Measurement 115

Ishmael's Corner

MAY 5, 2015

Out of literally hundreds of PR agencies focused on the technology sector, the Holmes Report judged us as the one of the top five in the country. As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO).

Storytelling 60

Storytelling SEO Agency Leadership 60

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. Note that any PR or content team needs to build in time to create compelling blog posts, bylines, and videos – all of which incidentally build SEO to support the launch. First, there’s the content factor.

Technology 157

Technology Product Launch B2B Software 157

Presspage

SEPTEMBER 5, 2018

” And, with all the advances in technology today, there has to be a better way to measure success. Read more on building backlinks and improving your SEO here. Good PR should result in better quality leads and a more educated and aware target audience that is ready to learn more and engage with a brand. and engagement.

Measurement 68

Measurement Analysis Analytics Reputation 68

Sword and the Script

JULY 5, 2017

Take for instance a company that is selling educational material to consumers for their own personal advancement. For example, if you are selling the same type of product, education content to businesses, you have the training, HR, procurement and a couple of executives evaluating your product to decide if it’s worth their investment.

B2C 55

B2C Education B2B Interviews 55

Stephen Waddington

OCTOBER 3, 2019

But 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated. I know some agencies are trying to address the lack of diversity in the industry by coming up with ways of educating younger people about careers in PR. Paul Holmes has written about this issue. It’s a long game.

Interviews 60

Interviews Agency Industry Measurement 60