Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Will every PR professional be versed in everything from domain authority to SEO?” Watch the Facebook Live event or scan the session’s top takeaways below. PR is no longer a linear process. said Furey, “Probably not.”

Storytelling 329

Storytelling SEO Community Engineering 329

PR Fuel

AUGUST 12, 2021

Successful Pitches. Once you create the perfect press release, you’ll also need to create a strong pitch email. In fact, journalists read the email subject line and pitch before the release itself. If you don’t have a strong pitch, they won’t even glance at your press release. Stronger SEO.

Writing 105

Writing SEO Pitching Engineering 105

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. Links with a nofollow tag do not directly provide SEO value. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all. Public relations is about making great content that engages, educates, and entertains. Ignore SEO at your peril. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. It’s more useful to think about persuading and educating rather than selling. Writing for SEO is standard PR practice.

Writing 147

Writing Storytelling Pitching Creativity 147

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. The approach will not work.

Blogging 62

Blogging Google SEO Writing 62

5W PR

JUNE 15, 2022

For example, companies in the cannabis industry can set up SEO and email sign-up targets. Pitching content to journalists and media outlets should always be focused on the reasons why the journalist or outlet should be accepting and publishing the company’s pitch.

Brand 88

Brand Branding Consumer Pitching 88

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. Media Relations Adds Credibility, Reach & SEO to Your Campaign.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Sword and the Script

APRIL 11, 2023

It is basically making an educated guess, based on probability, about words. AI input optimization could evolve into a marketing specialization in the same way SEO did. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” It’s not conscious. It’s not alive.

Software 78

Software Company Pitching Training 78

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. As noted I enjoy the educational side of journalism.

Meeting 93

Meeting Media Journalism Education 93

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Bad Pitch Blog

JANUARY 13, 2016

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. These same words make it easier than ever to send a bad pitch. The good news? The bad news?

Pitching 40

Pitching Media Relations Media Big Data 40

Landis PR

MAY 1, 2023

Hubspot offers a list of 190 ChatGPT prompts for marketers that provide great prompts and lead to valuable content, such as an educational video on AI and machine learning versus deep learning, and a review of affordable AI marketing copywriting tools. suggests relevant journalists pitch based on your news.

Tools 52

Tools Marketing Writing Resources 52

PR Fuel

MARCH 22, 2022

Create the Pitch. Before you can distribute press release materials, you need to create a pitch email. Your pitch will encourage journalists to publish and distribute your release. Journalists receive hundreds of pitch emails daily. Determine if they offer search engine optimization (SEO) services, too.

How To 91

How To Guidelines Writing Pitching 91

Sword and the Script

APRIL 18, 2020

1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.”

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

ReimaginePR

SEPTEMBER 26, 2016

Win at SEO. Search engine optimization (SEO) is perhaps one of the most intimidating parts of a solid content marketing strategy. SEO is important, and should be considered carefully. Remember that producing content that serves your customer is the most important thing you can ever do for SEO. Use Influencer Marketing.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

AUGUST 11, 2015

Offer educational content that not only gets the podcast shared but also leads to referrals? An additional tip here: pitch your podcast to someone else’s program. You can go for the entertainment value, and it does have a role to play no matter the subject matter, but entertainment alone may not get the job done. Spawn word of mouth?

Software 120

Software SEO Video Education 120

Stephen Waddington

JULY 19, 2022

It's a ten-week executive education course aimed at helping PR practitioners increase their earning potential by developing as managers and practitioners. That said – prior to course, I knew nothing at all about pitching and insights for example, and very little about SEO or joining governance boards.

Mobile 142

Mobile Meeting Course LinkedIn 142

The Resolution Blog

FEBRUARY 25, 2019

People no longer like to get information pushed out at them, like the direct outbound approach where we used to get direct mail or talk to a sales person to help get educated on a product or service. I worked in PR and did a lot of traditional pitching and working with journalists and media people. Inbound is pull vs push with content.

Measurement 120

Measurement Case Study Pitching Agency 120

Critical Mention

MARCH 5, 2019

When you create your video, you should focus on an educational topic that will resonate with the most amount of publications in your industry. Finding out what topics they write about will help you better pitch to editorial departments and propel your company to become a valuable resource as a subject matter expert.

Social Media 62

Social Media Video How To Media 62

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? Does this person write on the topic you’re pitching? . If so, don’t pitch them your guest post. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. But 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated. Her network is huge and she has an incredible level of knowledge and insight about our business.

Interviews 115

Interviews Agency Industry Measurement 115

Wadds Inc.

JULY 19, 2022

It's a ten-week executive education course aimed at helping PR practitioners increase their earning potential by developing as managers and practitioners. That said – prior to course, I knew nothing at all about pitching and insights for example, and very little about SEO or joining governance boards.

Mobile 94

Mobile Meeting Course LinkedIn 94

Communications Conversations

DECEMBER 13, 2019

So I proposed to Ryan that I write some feature-style blog posts that highlighted the individuals in the public relations community, event recaps and educational posts. Event recaps mainly included my summaries of Minnesota PRSA events, and the educational posts hit on topics ranging from SEO to social media to media relations.

Blogging 78

Blogging Agency Community Local 78

Contently - Strategy

AUGUST 19, 2020

“I usually have the freedom to pitch what I like.” One of the most impactful ways for us to work with patients is review building on our own sites and Facebook,” said Alex Deckard, SEO manager at Aeroflow Healthcare , a medical equipment company. “Moms with their own audience helped educate who we are.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. But 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated. Her network is huge and she has an incredible level of knowledge and insight about our business.

Interviews 60

Interviews Agency Industry Measurement 60

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? Offer solutions not a sales pitch. engage, educate, sell etc). We don’t need to sell you on the benefits of content marketing. And that results in poor results.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. I filed for an LLC and began educating my clients on my new endeavor in an effort to shift gears on their behalf. I loved it. We live to write and write to brand.

Writing 88

Writing Google Pitching Small Business 88

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. The subject contained the three most SEO-friendly words for our type of business ( tech, jewellery, startup) and we quickly managed to engage with a short but prominent business media list of journalists. We pay attention to our subject lines. We use Twitter to supplement our outreach.

Fashion 48

Fashion Pitching Tools Twitter 48

Sword and the Script

SEPTEMBER 18, 2018

I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. Not only is it great for SEO, but it helps with potential investors, employees and clients that see we are active in the news ourselves. RW: How many hats we really do wear.

Media Relations 69

Media Relations Media Insurance Insurance 69

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

PR 20/20

SEPTEMBER 19, 2017

Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Marketers have full access to organic ranking, top keywords driving traffic, plus on page SEO advice and recommendations. serve up a localized CTA for those in your city). Check out our home page example below.

Marketing 40

Marketing Tools Data Report 40

Prohibition

FEBRUARY 14, 2023

It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs. Additionally, follow-up on your pitch, offer additional materials, and be responsive to their requests. At Prohibition PR, we use proven methodologies to build relationships with our clients.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Visit Duration, all of which can help determine whether or not a site is worth investing your time in pitching.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Visit Duration, all of which can help determine whether or not a site is worth investing your time in pitching.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Visit Duration, all of which can help determine whether or not a site is worth investing your time in pitching.

Tools 62

Tools Blogging Pitching Google 62