PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 139

How To Employee Leadership Nonprofit 139

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Stern + Associates

JANUARY 24, 2023

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. Hill, Ph.D. Modupe Akinola, Ph.D. Bernstein & Co.

Leadership 93

Leadership Ethics Education Technology 93

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. To test its accuracy, try asking ChatGPT to write an article about you.) • Address ambiguity. What does the future hold?

Publicity 183

Publicity Software Education Technology 183

Stephen Waddington

FEBRUARY 3, 2021

Free market economies driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. But we are currently damaging it so profoundly that many of its natural systems are now on the verge of breakdown,” said Sir David Attenborough writing in the foreword.

Financial 124

Financial Marketing Government System 124

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

PRSay

DECEMBER 27, 2023

The report The report, “Navigating Change: Recommendations for Advancing Undergraduate Public Relations Education,” underwritten by the Weiss Family Trust, by Jim and Audra Weiss, has been issued as part of CPRE’s 50th anniversary year. Seven teams of educators and practitioners contributed their expertise and content.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

The report The report, “Navigating Change: Recommendations for Advancing Undergraduate Public Relations Education,” underwritten by the Weiss Family Trust, by Jim and Audra Weiss, has been issued as part of CPRE’s 50th anniversary year. Seven teams of educators and practitioners contributed their expertise and content.

Report 78

Report Ethics Education Survey 78

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer. There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. Also spent time at Bolin Marketing in Minneapolis. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Communications Conversations

NOVEMBER 16, 2022

First how can “social media” AND “social media marketing” be skills? Those are tools we use to do the social media and social media marketing you listed at the top! Social media managers will need to be able to write on the fly with accuracy and the ability to distill down complex ideas.

Social Media 174

Social Media Media Analytics Data 174

PRSay

MARCH 19, 2024

Later, as a student at Eastern Kentucky University, she wanted to acquire some writing experience besides what she was learning in the classroom. To broaden her experience beyond sports, she also volunteered with the university’s public relations office, writing press releases about higher education. It is important,” she said.

Sports 67

Sports Television Education Newspapers 67

PRSay

JUNE 21, 2022

breaking the news to your parents) to ongoing market education (telling others). Leadership doesn’t come free — it comes at a price. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek. That requires every component of a PR program, from stakeholder communication (i.e.,

Crisis Communications 177

Crisis Communications Course Crisis Communications 177

PRSay

APRIL 25, 2024

Looking at the SWOT, find the key areas where you need to develop further through life, work or educational experiences. Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Project your brand.

Strategy 87

Strategy Brand Branding LinkedIn 87

Solo PR Pro

MAY 16, 2017

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Producing good content requires more than top-notch writing skills but understanding your audience and your competition.

Infographics 40

Infographics Writing Content Marketing Education 40

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs. Get senior leadership involved in their thoughts on your industry.

Marketing 75

Marketing eBook Case Study Measurement 75

Stephen Waddington

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 An extensive period of education There is no requirement in practice for a formal education in public relations despite the capabilities and skills required to practice public relations being well understood. To offer organisational leadership.

Publicity 167

Publicity Ethics Training Education 167

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. Speaking engagements are an effective way to shape executive thought leadership. By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way.

Company 174

Company Conference Corporate Leadership 174

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs. Get senior leadership involved in their thoughts on your industry.

Marketing 68

Marketing eBook Case Study Measurement 68

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. The Caspers and Harrys of the world relied more on a strong brand persona, aggressive performance marketing, and paid influencers than traditional earned media or sponsorships.

B2B 242

B2B B2C Software Consumer 242

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

PRSay

JULY 10, 2023

Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov. Gain consensus from your organization’s leadership and prepare to weather the storm. What a company does, or doesn’t do, can spark fierce reactions. Ron DeSantis in March 2022.

Brand 145

Brand Branding Nonprofit Government 145

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Landis PR

MAY 28, 2024

Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

ImPRessions - Crenshaw Communications

JULY 23, 2020

Consider the recent backlash dished out to Goya Foods CEO Robert Unanue after Unanue participated in a White House roundtable on economic and educational opportunities for Hispanic Americans. ” Unanue went on to compare the president to his immigrant grandfather who had founded the company he now runs. ” Stay tuned.

Brand 297

Brand Branding Banking Interviews 297

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs. Get senior leadership involved in their thoughts on your industry.

Marketing 60

Marketing eBook Case Study Measurement 60

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 108

Content Marketing B2B Study Marketing 108

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. Whether it’s a reactive pitch about Amazon’s effects on a startup ecosystem or a proactive push about a company’s unusual approach to online marketing – execs should always be using the media as a platform to educate relevant audiences.

Conference 160

Conference Leadership LinkedIn Social Media 160

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! We will, in large part, continue to function independently.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Onclusive

JUNE 21, 2017

Maybe running a targeted marketing campaign in tandem with PR is your best bet. PR and marketing are converging. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ said Furey, “Probably not.” Proving PR’s value lies in the quantitative.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

JUNE 8, 2019

In marketing, we tend to use those two words interchangeably (I’m guilty of this too). However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. I’d imagine it most.

Creativity 79

Creativity Technology Marketing Web 79

PRSay

FEBRUARY 26, 2021

The Higher Education Act of 1965 defines an HBCU as “any historically black college or university that was established prior to 1964, whose principal mission was, and is, the education of black Americans.” DàVida Plummer, assistant vice president for marketing and media at Hampton University in Hampton, Va. According to the U.S.

Education 123

Education Training Journalism Writing 123

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Thought leadership strategy. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178