Burrelles Fresh Ideas

OCTOBER 17, 2023

It focuses on increasing awareness about cybersecurity risks and providing educational resources to help individuals and organizations better understand and mitigate those risks. This media exposure not only educates the public but also encourages discussions on cybersecurity best practices.

Education 111

Education Employee Measurement Agency 111

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. At her recent webinar, Facebook partner and top social media thought leader Mari Smith shared seven proven tactics to build your business’s loyal customer base by driving more Likes to leads.

Education 120

Education Facebook Infographics Social Media 120

Contently - Strategy

NOVEMBER 27, 2018

Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. How you craft a content strategy will ultimately be unique to your situation. What level of education do they have? Develop a distribution strategy. ” 6. “Let’s

Strategy 112

Strategy How To Content Marketing Analysis 112

Buzzstream

FEBRUARY 3, 2021

Therefore, it takes time, education and patience to help new clients, who aren’t as familiar with SEO practices, to understand this. The strategies behind conducting effective Digital PR campaigns. Of course, this can’t work well or seamlessly without initial education from you to your client. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

The Hoyt Organization

MAY 10, 2024

Whether it is to educate, entertain, inspire, or persuade, the content should serve a specific purpose that aligns with the website’s overall goal. To keep the information fresh and engaging, you can also repurpose existing content by creating new formats, such as infographics, podcasts, or webinars.

Google 83

Google Engineering Infographics Policies 83

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

NOVEMBER 3, 2023

Understanding the wearable fitness tech market Before delving into fitness marketing strategies , it’s crucial to understand the wearable fitness tech market’s dynamics. Develop a content marketing strategy that educates, inspires, and engages the audience.

Marketing 78

Marketing Infographics Content Marketing Data 78

Presspage

JUNE 4, 2019

Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. If you’re managing your brand’s social media accounts, you might have already done this to a certain extent.

Journalism 68

Journalism Strategy Brand Branding 68

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. For this reason, experts recommend that businesses use a mixed approach to their content marketing strategy.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

MARCH 5, 2024

While deciding whether to pull the trigger and convert, you can follow Citi Entertainment’s content via email newsletter or on social media. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic.

Financial 52

Financial Content Marketing Examples Banking 52

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Sword and the Script

DECEMBER 28, 2022

12% say competing go-to-market strategy or goals (KPIs). Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. 13% say not following brand guidelines. 13% say not following brand guidelines.

B2B 118

B2B Marketing Survey Software 118

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Social and PR go hand in hand.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

DECEMBER 20, 2017

Another strategy to employ involves providing users with useful information. The marketing firm’s blog is stocked with everything from lead nurturing tips to visual content strategies catered explicitly to manufacturing businesses. Infographics can be especially useful because they explain complex topics with the use of visuals.

Industry 222

Industry How To Insurance Insurance 222

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Some examples of content marketing include: Infographics. Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Contently - Strategy

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. Yet, for the sake of strategy and understanding, it’s beneficial to compartmentalize this journey into six general stages. Here are some common challenges and strategies to navigate them: 1.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. To create effective buy-in, the CMI survey found 64 percent of people are swayed by information from a trusted relationship; 26 percent by information from a news source, and 10 percent by information from social media.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Its site provides a true depiction of contemporary media, as well as tips and tricks. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 4) Better integration of owned, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 102

Marketing Content Marketing Advertising Advertising 102

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences.

Examples 52

Examples eBook Infographics Analytics 52

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? How to do it? Case Studies. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Engage PR

SEPTEMBER 13, 2021

Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. Consider the goals of your content marketing strategy. Are you able to educate, inform or even inspire? On social media, hashtags are a great way to reach larger audiences.

Infographics 60

Infographics Education Social Media Content Marketing 60

PR 20/20

JULY 9, 2020

Instead of taking hours to compile a content strategy, BuzzSumo runs quick reports to identify high-performing content for a specific keyword or domain. Not to mention, the platform has four key easy-to-use components, including: Discovery: Browse trending topics, questions, and keywords to generate ideas that guide your content strategy.

Google 90

Google SEO Trends Content Marketing 90

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Let’s uncover strategies and insights that empower content marketers to create unified messages throughout the buyer journey. The key here is quality over quantity.

B2C 52

B2C Case Study B2B Content Marketing 52

Buzzstream

FEBRUARY 9, 2024

don’t rely too heavily on any tactic, spread out your strategies. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Beyond PR

AUGUST 12, 2016

Trust cannot be built with a haphazard content creation strategy. Who is the audience? A white paper can easily be split up into blog articles and social media posts to give it more momentum. Brand content should provide a solution, educate, drive action, or ideally, all three. What value do you provide?

Strategy 40

Strategy Content Marketing Infographics Meeting 40

The Proactive Report

AUGUST 5, 2016

adults – 62% – get news on social media, and 18% do so often. adults reported seeing news on social media. Who Reads News on Social. Although there is some cross-over, each social site appeals to a somewhat different group. LinkedIn news consumers are more likely to be high earners and college educated.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. Infographics. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. Guest Post by Alma Causey. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. When you can, offer high resolution photos, videos or infographics. “Modern day PR is so much more than just crafting press releases, pitching journalists, and getting media hits.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog.

Tools 71

Tools Blogging Pitching Google 71

Rock the Status Quo

FEBRUARY 23, 2015

Just remember to make them educational, not just promotional! Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Download The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer here.

eBook 100

eBook Digital PR Handbook Content Marketing 100

ISEBOX

MARCH 14, 2016

The Rise of Videos, Images and Content in Media Relations. Videos, photos, infographics, charts…they are everywhere. Social media, email blasts, blogs, traditional media (duh, obviously). So, here are a couple rules to ask yourself when you are creating a story: Is it entertaining or educational?

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Solo PR Pro

NOVEMBER 20, 2018

With a little creativity, any business can tell visual stories about their product or service and educate, inspire and connect with their audience. To optimize Instagram for business, solo PR Pros can add paid strategies to the mix. The infographic below provides a quick an easy guide to instagram ads.

Instagram 49

Instagram Infographics Travel Education 49