PR 20/20

NOVEMBER 29, 2016

Widmer is a content marketing expert and freelance writer. Content marketing isn’t a sprint—it’s a marathon. Why are you writing? In this article, I hope to give you two key takeaways: Down and dirty, actionable steps to creating a strategy for your content marketing. Step 1: Write down your goals.

Content Marketing 40

Content Marketing Writing Marketing Tools 40

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

ReimaginePR

SEPTEMBER 5, 2016

Here’s a checklist for what you should do after writing every blog post. Your audience can be defined by gender, age group, location, education, pain point, behavior and more. Why do you you write your blog? ” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again.

Blogging 120

Blogging How To Infographics Writing 120

Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. You can reincarnate it, vitalize it, and use the same idea (but in a new package) to entice, educate, and help your audience. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Barokas

JULY 3, 2019

Tried and true, whitepapers have been integral to marketing and communications for decades. They educate, influence and offer the promise of lead generation. Write with the sole aim of adding value to the reader, educating them and influencing them to share in your view of the topic. Consider a professional writer.

Case Study 100

Case Study B2B Survey Education 100

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Many outlets have turned to a “pay to play” model.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. It’s a form of blindness that’s liable to show up elsewhere in marketing and the organization; we are all forever students. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Adjusting to new trends is part of the business for PR professionals. Share Tweet Share. Ragan’s PR Daily. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. People often make the mistake of confusing a pitch or marketing copy for a press release. Today, press releases have the same goal. What Is a Press Release?

How To 98

How To Ethics SEO Guidelines 98

PR Fuel

MARCH 19, 2021

You’ve probably experimented with many marketing mediums already. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists.

Small Business 85

Small Business Writing Engineering Infographics 85

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Critical Mention

MARCH 22, 2019

A content distribution plan is a map that guides marketers in promoting content. It erases randomness and provides marketers the ability to create a calendar that is both adaptable to rapid changes in their industry but also mindful of significant events throughout the year. Incorporate visual elements. Until next time!

Social Media 62

Social Media eBook Infographics Media 62

Cision

MAY 3, 2017

Free markets demand a free press. At a time when 81 percent of senior marketers believe earned media is more effective than paid media , brand success relies heavily on the merit-based earned media that journalists provide. Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year.

Brand 253

Brand Branding Government Ethics 253

PR Fuel

APRIL 2, 2021

Infographics are another great tool to use to break up your written content. This is a great content marketing tool, as it allows you to use charts and graphs to convey statistics in a more digestible way. You want to make your infographics scannable using negative space, colors and shapes to separate your ideas.

Social Media 61

Social Media Media Mobile Infographics 61

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). The stock price jumps, and the bad actors sell the stock before the market realizes the news is fake. billion PR software market. billion PR software market.

Software 93

Software Banking Technology Data 93

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. This is where educating your client becomes more important than ever.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. Find out what bloggers write about and ensure your pitch is related to their industry.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. Find out what bloggers write about and ensure your pitch is related to their industry.

Tools 71

Tools Blogging Pitching Google 71

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Modern marketers are expected to master both traditional and digital skills to deliver measureable results.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Modern marketers are expected to master both traditional and digital skills to deliver measureable results.

Marketing 40

Marketing Mobile Engineering Technology 40

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. Find out what bloggers write about and ensure your pitch is related to their industry.

Tools 62

Tools Blogging Pitching Google 62

ImPRessions - Crenshaw Communications

JULY 18, 2017

Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. Don’t confuse PR and market research. Sometimes a client will want to craft a survey to do double duty as a piece of customer research, or to involve the market research team in the survey design.

Survey 136

Survey How To Construction Data 136

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. Digital Marketing Agency.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stephen Waddington

DECEMBER 5, 2018

There are examples offline and online in almost every market. Goldman plots out the development of the profession from spin in the early-1900s to public education during the war, and latterly two-way engagement. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. Examples of assets include data, infographics, and videos, among others. Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

FEBRUARY 10, 2018

And so the curious case of creativity as a skill or a talent is the theme for this week’s Unscripted Marketing links [UML] roundup. Whether or not you can teach creativity is routinely debated, but there are studies that suggest creativity is innate and the structure of formal education may aid in its removal. .

Creativity 67

Creativity Analytics Study Exercises 67

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. Instructure is a company that builds tools for online educators.

Creativity 100

Creativity Pitching Writing Conference 100

MaccaPR

JULY 23, 2014

Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers. In your upcoming marketing content, consider incorporating more visuals to get noticed. So, how do we capture our audiences'' attention? Be snackable.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Critical Mention

JANUARY 15, 2019

This makes creating fresh content and backlinking this content to sites critical to your marketing strategy. She is also a professional content writer who writes on topics about self-improvement, technology innovations and global education development. Feel free to contact her at Twitter. SCHEDULE A DEMO.

How To 60

How To SEO Mobile Google 60

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Whether you’re announcing news or educating customers, Twitter offers a unique, interactive platform people love.

Social Media 40

Social Media Pinterest Media Marketing 40

Beyond PR

AUGUST 12, 2016

Earn new followers, build relationships and win more sales by asking yourself these questions before diving into your next content marketing campaign. Brand content should provide a solution, educate, drive action, or ideally, all three. But, they should not be the sole focus of your writing. Who is the audience? .

Strategy 40

Strategy Content Marketing Infographics Meeting 40

PR Conversations

JULY 5, 2017

Developing social media marketing policies. In some cases PR executive is expected to educate his/her boss on the importance of visibility and make sure he/she is willing to collaborate with media. Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 122

B2B Marketing Survey Software 122

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. Did you write and distribute media alerts for special events?

Agency 48

Agency Real Estate Social Media Writing 48