Onclusive

OCTOBER 26, 2017

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Integrated content & marketing measurement pyramid. ” Starting with the goal.

Measurement 199

Measurement Marketing Content Marketing Software 199

Deirdre Breakenridge

JUNE 13, 2016

Knowing social media continues to proliferate, professionals also need to stay abreast of these advancements and how to use social media to reach, engage and build stronger relationships. Here’s my interview with the CEO and co-owner, Jennifer Radk e, on social media education and her vision for the NISM.

Social Media 0

Social Media Education Media Training 0

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Sell it in.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

Social Media 233

Social Media How To Insurance Insurance 233

Deirdre Breakenridge

APRIL 9, 2018

Seniors are actively job hunting and ready to apply years of education when they enter into the workplace. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. More companies are active online and through social media.

Analytics 231

Analytics Marketing How To Community 231

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. So how do you create a successful PR strategy if it’s not instinctive or obvious? Test it with research.

Strategy 265

Strategy How To Resources Employee 265

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

ImPRessions - Crenshaw Communications

JULY 26, 2019

Teams should be precise about how and when the client will receive deliverables, the team’s work process, and cadence of work. It’s up to the agencies to offer a roadmap for the work and educate their clients on how their expectations will be met. Counting hits is one way to measure, but context matters.

How To 225

How To Agency Survey Education 225

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

So it behooves us to take all measurement predictions with a bucket-load of sand. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year. But now that Google has incorporated it into their analytics, it’s going to revolutionize how we measure our impact.

Measurement 40

Measurement Analytics Data Reddit 40

Stephen Waddington

NOVEMBER 20, 2018

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. The AMEC Measurement Maturity Mapper, or M3 for short, is a new tool that benchmarks an organisation’s approach to measurement and makes recommendations for areas of improvement.

Measurement 62

Measurement Tools eBook Education 62

PR 20/20

JULY 5, 2023

We know that today's buyers prefer to self-educate almost entirely through the buyer's journey. So, when it comes to creating this content, how can you stand out while also serving the needs of your audience? Here's how to get started with interactive content for your audience. each question they answer) is its own metric.

How To 71

How To Infographics Data Web 71

Business Wire

AUGUST 4, 2020

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces.

Blogging 471

Blogging How To Media Education 471

Ethical Voices

NOVEMBER 20, 2023

If you say you want to use a trust measure, well, there are 52 different trust measures. We know what people expect and we know how to deliver it, but is it a priority for everyone? How do we test students? That’s the education viewpoint and the easy in many ways. It can’t properly analyze.

Ethics 92

Ethics How To Survey Interviews 92

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. Measure your results.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

Onclusive

DECEMBER 28, 2021

How well does your executive team understand how to leverage PR? How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring.

Industry 221

Industry Crisis Management Measurement Data 221

Cision

NOVEMBER 10, 2016

A successful entrepreneur is one who knows how to use data insights to make better business decisions. While Dove and Lenovo used insights from customer behavior to craft content strategies for their own brand, Spotify showed brands how to use data from media platforms in unique ways.

Data 292

Data Big Data Strategy How To 292

Stern + Associates

NOVEMBER 29, 2022

“One thing that’s critical is having the right mindset about stress,” explains Akinola, a groundbreaking researcher on how organizational environments trigger stress that can negatively impact performance. Our bodies were designed to face stress – we just need to learn how to channel that bodily response to help us.”.

How To 86

How To Leadership Resources Groups 86

Stephen Waddington

JULY 7, 2020

Agencies that have had a measure of luck, combined with good management have weathered the crisis and are in a good position to scale and grow. Education, health, mobile, online retail, safety and technology have all grown during lockdown. How should agency owners and managers respond? Lean into the recovery with confidence.

Agency 92

Agency How To Tourism Retail 92

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Or attend classes on both topics for an education that is “twice as nice.” PR Week Measurement Conference – UK. Dates: Feb 25 – 26, 2020. Location: Miami, FL. PRWeek Awards. AMEC Global Summit.

Conference 329

Conference Marketing Case Study Measurement 329

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career? Three things.

Ethics 78

Ethics How To Training Employee 78

OnePitch

SEPTEMBER 8, 2022

Yes, we showed why they were qualified to be an expert, but it was clear that our goal was to help the reporter educate her readers, not promote a service. And, we helped educate women like me about the important signs and symptoms of cancer. What’s your best tip for measuring PR? A truly rewarding placement. .

Pitching 98

Pitching Consumer How To Education 98

Cision

DECEMBER 18, 2017

We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact. Or an industry change might spur you to write a new whitepaper to educate your audience about this change. Pay Attention to Publish Dates.

How To 0

How To Content Marketing Conference Analytics 0

Burrelles Fresh Ideas

JULY 25, 2023

Related read: PR Measurement: An Integrated Approach There’s no mistaking that effectively reaching a target audience is the most important aspect of getting people to take a hard look at and possibly even purchase products. Are certain outreach techniques, such as social media or radio ads, reaching customers more frequently?

Tools 75

Tools System How To Software 75

PR Job Coach

FEBRUARY 24, 2014

Have they demonstrated an equal measure of humility and ownership? Does the company sponsor post college education? Career Management How to Evaluate Job Offers Job offers Job Satisfaction Look before you leap No Bull' Do you have an ego that can be left at the door in the morning? Collaboration. In the outcome is your answer.

How To 185

How To Leadership Interviews Google 185

Onclusive

JANUARY 21, 2021

In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with the company’s business objectives, and how they measure success of communications initiatives with metrics that matter. Measuring real business impact of earned and owned media.

Communications 195

Communications Measurement Corporate Reputation 195

Deirdre Breakenridge

MARCH 23, 2016

If your CEO used to be a CMO , they’ll likely have quite a bit of knowledge in this area, but not everyone is so lucky and you may need to take this as an opportunity to (respectfully) educate. Measurement. The post Romancing the C-Suite: How to Communicate Results That Resonate appeared first on Deirdre Breakenridge.

Communications 150

Communications How To Analytics Public Affairs 150

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite.

Brand 170

Brand Branding How To Trends 170

Sword and the Script

MARCH 26, 2024

Comment: This makes sense because thought leadership is intended to educate rather than sell. Measuring thought leadership results Nearly one in five (19%) of the producers surveyed for this report “said they do not have any process in place for measuring effectiveness.” Yet buyers also use these materials to evaluate vendors.

Leadership 135

Leadership B2B Study Survey 135

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. Are they being risk-averse enough? Are their staff demonstrating solid productivity?

Community 92

Community How To Marketing Data 92

Onclusive

AUGUST 9, 2017

Furthering the rift between PR, sales, and marketing, PR teams have a vastly different set of metrics to measure business impact than, say, demand gen or product marketing. Thanks again, Andy, for inspiring a healthy dialogue about how sales and PR can work together more fluidly.

How To 220

How To Report Company Marketing 220

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. To do this we want our content to: educate the industry, clients and potential buyers. The post How to Create a Content Contributor Guide appeared first on Cision. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

5W PR

MARCH 15, 2024

Share the cybersecurity measures openly and honestly and set users at ease. Cyber security companies should figure out what details they need to share, who they need to share them with, and how to keep everyone updated, among other details. Companies should break it down for them.

Publicity 146

Publicity Construction Data Crisis Communications 146

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. This year’s conference will explore how to leverage that power in new and innovative ways. Council for Advancement and Support of Education (CASE) Conferences and Training.

Conference 210

Conference Content Marketing Marketing Education 210

Burrelles Fresh Ideas

MAY 30, 2023

Bring in outside contractors and disability rights groups to educate your team on the breadth of hurdles some people live with and how this impacts their ability to use online materials. Ensure they understand how adaptive technology, such as screen readers and executive functioning adjustments, apply to PR content delivery.

How To 40

How To Ethics Education Creativity 40

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

This digital download includes the following 4 sections: Your Ticket to Success: Measure What Matters in Travel & Tourism in Six Easy Step s Includes: Katie Paine’s famous 6 Steps of Measurement, adapted to the travel & tourism industry.

Tourism 52

Tourism Travel Case Study Measurement 52