Sat.Apr 06, 2019 - Fri.Apr 12, 2019

How to coordinate brand voice across global branches

PR Daily

It’s important to have a unified voice, but courting an international customer base presents unique challenges. Here’s how to overcome them. Defining your overarching identity and tone is an important yet challenging step toward creating a strong marketplace presence.

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PR pros say tech keeps us more engaged, but also more misinformed and polarized

Agility PR Solutions

The majority of global PR practitioners surveyed in a new report predict the next few years will bring dramatic change to the communication industry. Eighty-three percent believe technological innovations will be a powerful driver of that change—and most believe not all of it will be good.

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How To Restore A Public Reputation

ImPRessions - Crenshaw Communications

CC BY-SA 3.0. When the college admissions cheating and bribery scandal broke nearly a month ago, two names led the headlines about the case. More than 50 people were implicated, but actors Lori Loughlin and Felicity Huffman were featured in every article.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Diversify Demographics Reached by Marketing Campaigns

Ronn Torossian

Digital marketing is a wonderful concept because it allows brands to reach consumers on multiple channels, wherever they may be found. This amount of potential reach can also come in handy for a brand that’s looking to diversify its audience. But how, exactly, is this achieved?

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PR Lessons From Twitter

ImPRessions - Crenshaw Communications

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters.

How to Level Up Your Contributed Content Game

Meltwater - PR

Contributed articles have long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media, meaning the only… Read More >>>. PR & Comms Content Marketing Media Outreach

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Why a Digital Marketing Professional Should Always Be Learning

Ronn Torossian

The marketing landscape has changed a lot since the introduction of more mobile media such as social media, smartphones, and streaming TV. With so many options for reaching consumers, marketing professionals often find themselves overwhelmed and spread too thin.

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In 2019, quality matters more than quantity

PR Daily

With more opportunities and channels for interacting with customers than ever before, marketers must focus on making those interactions valuable for their audience. Having a large quantity of stuff on your website is not enough.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Building a Fintech Startup: Top Tips, via Betaworks Panel

Flack's Revenge

Last week I wrote about growth tactics for B2Bs. This week I am following up with a post on how to build a fintech , based on a panel discussion I attended at Betaworks Studios in New York.

Nearly 40% of small businesses have no social media marketing strategy

Agility PR Solutions

More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms. The data suggests that social media, while a versatile tool, may not be the best marketing tool for every small business.

Wall Street Fashion Week: Patagonia Says No

Ronn Torossian

Patagonia Inc. has revealed that it is cracking down on the proliferation of corporate logo vests that have come to be the wardrobe staple along Wall Street and in Silicon Valley.

Why the human element of media relations matters

PR Daily

While younger PR pros might not want to meet reporters face-to-face, it’s important to cultivate friendly relationships with journalists. Here are some ideas. This article originally appeared on PR Daily in April of 2018. It’s not always easy to befriend the so-called “media beast.”

What do Public Relations Salary Ranges Look Like in 2019?

Sword and the Script

For the last four years, I’ve reviewed the annual public relations salary survey by PRWeek. The 2019 version is soon to be released and I perused the coverage to see what was new.

Women call for brands to take responsibility for the imagery they use 

Agility PR Solutions

Despite decades of work to liberate women from limiting stereotypes, 70 percent of women say they still don’t feel represented in the images they see every day.

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Influencer Graphs and the Future of Influencer Marketing

TrendKite

Influencer Graphs are the future of influencer marketing. Here's why, what they are, and how your brand can use them

Brand 116

6 habits that help PR pros think strategically

PR Daily

PR pros are continually asked to look at the bigger picture—and plan for every possible outcome. Here are some tricks for widening your focus and avoiding careless mistakes. This article originally appeared on PR Daily in April of 2018.

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A Healthy Way for Leaders to Practice and Promote Self-Improvement

PRSay

On May 10, Heathere Evans, APR will lead a workshop in Los Angeles titled “Emotional Intelligence: The Next Frontier for Communication Pros.” Find more information and register at this link. My grandmother lived to be 101 years old.

How social media makes PR strategy more influential

Agility PR Solutions

Social media has fundamentally and permanently altered the way in which businesses engage the public. As a communicative channel, it’s removed some of the barriers that once existed between brands and their customers.

Bringing Multi-Channel Marketing Into the Mix

The Resolution Blog

Part 2 -We Talk With Creator of the PESO Model?—?Gini Gini Dietrich We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO.

5 essential strategies to beef up your social media presence

PR Daily

How can your organization use social media to attract customers and develop a strong brand position? Try these approaches. Companies that are engaging, entertaining and tactical in their use of networks like Twitter, Facebook and Instagram regularly reap big rewards.

6 Accredited PR Pros on Why They Pursued Their APR

PRSay

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of April being APR Month, we posed the following question: “Why did you decide to pursue Accreditation in Public Relations?” ” .

GoT PR—the communication styles of six Iron Throne contenders

Agility PR Solutions

The long-awaited finale of Game of Thrones is coming. And while in Westeros, your communication style may not ultimately determine your fate, in the real world we know that how an organization’s leader (or prospective leader) speaks to their audience does in fact matter.

How to Create a Winning Content Promotion Plan

Buzzstream

The original version of this post was written by the ridiculously talented Stephanie Briggs. Although it has been updated heavily it’s incredible how much of the original information still rings true. To keep up to date with her current goings-on, head over to Briggsby.

5 ways to bolster your influencer recruitment efforts

PR Daily

Are your efforts to bring in social media personalities for new campaigns getting through? Here are pitching tips from an influencer and marketing pro. Are you one of the 69% of marketing and PR pros who rank influencer marketing as an important strategic priority for 2019?

PR Tips for Alexa’s Human Listeners

PR News

Now we know. Amazon’s Alexa really is listening to our conversations. A Bloomberg exposé details that Amazon has an army of some thousand humans listening to tapes of what Alexa ‘hears’ inside homes around the world. It’s not spying, though. Listening improves the devices, Amazon, and other tech companies, say. This information,” Amazon tells Bloomberg, “helps… Continued. The post PR Tips for Alexa’s Human Listeners appeared first on PR News Blog.

6 PR trends every business needs to incorporate in 2019

Agility PR Solutions

PR is an important unit in every business. It supersedes enhancing a brands reputation, and has transcended into connecting emotionally with the public. Since the emergence of people orientation technology (web 2.0), businesses have changed radically.

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5 Highly Effective CTA Examples

Critical Mention

If you’re selling a product or service, you need a Call to Action (CTA). CTAs are an element on your page that encourage your audience to learn more. They come in many different forms, but the one element that remains consistent is how you design your CTA.

7 public speaking pitfalls—and how to sidestep them

PR Daily

More is always too much. Also, don’t show up without energy, emotion and enthusiasm. If you speak in a public setting, you will make mistakes. That’s expected. Still, you want to minimize errors. Thankfully, many presentation mistakes are avoidable—with a bit of practice and strategic preparation.

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

Guest Post by Lisa Holtorf and Dawn Buzynski. For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both.

Press play to start—gaming’s role in digital marketing

Agility PR Solutions

Goal-oriented, challenging and visually-captivating, the gaming industry is slated to be one of the next big marketing channels. The monumental success of games like Fortnite, Pokemon Go and even the virally-addictive Candy Crush, prove that the industry is ripe for communicators to take advantage.

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PR pros: Are you running on autopilot?

Muck Rack

PR pros: Are you running on autopilot

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