Sat.Apr 06, 2019 - Fri.Apr 12, 2019

How to coordinate brand voice across global branches

PR Daily

It’s important to have a unified voice, but courting an international customer base presents unique challenges. Here’s how to overcome them. Defining your overarching identity and tone is an important yet challenging step toward creating a strong marketplace presence.

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PR pros say tech keeps us more engaged, but also more misinformed and polarized

Agility PR Solutions

The majority of global PR practitioners surveyed in a new report predict the next few years will bring dramatic change to the communication industry. Eighty-three percent believe technological innovations will be a powerful driver of that change—and most believe not all of it will be good.

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How To Restore A Public Reputation

ImPRessions - Crenshaw Communications

CC BY-SA 3.0. When the college admissions cheating and bribery scandal broke nearly a month ago, two names led the headlines about the case. More than 50 people were implicated, but actors Lori Loughlin and Felicity Huffman were featured in every article.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Diversify Demographics Reached by Marketing Campaigns

Ronn Torossian

Digital marketing is a wonderful concept because it allows brands to reach consumers on multiple channels, wherever they may be found. This amount of potential reach can also come in handy for a brand that’s looking to diversify its audience. But how, exactly, is this achieved?

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PR Lessons From Twitter

ImPRessions - Crenshaw Communications

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters.

Building a Fintech Startup: Top Tips, via Betaworks Panel

Flack's Revenge

Last week I wrote about growth tactics for B2Bs. This week I am following up with a post on how to build a fintech , based on a panel discussion I attended at Betaworks Studios in New York.

Why a Digital Marketing Professional Should Always Be Learning

Ronn Torossian

The marketing landscape has changed a lot since the introduction of more mobile media such as social media, smartphones, and streaming TV. With so many options for reaching consumers, marketing professionals often find themselves overwhelmed and spread too thin.

6 habits that help PR pros think strategically

PR Daily

PR pros are continually asked to look at the bigger picture—and plan for every possible outcome. Here are some tricks for widening your focus and avoiding careless mistakes. This article originally appeared on PR Daily in April of 2018.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Nearly 40% of small businesses have no social media marketing strategy

Agility PR Solutions

More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms. The data suggests that social media, while a versatile tool, may not be the best marketing tool for every small business.

What do Public Relations Salary Ranges Look Like in 2019?

Sword and the Script

For the last four years, I’ve reviewed the annual public relations salary survey by PRWeek. The 2019 version is soon to be released and I perused the coverage to see what was new.

Wall Street Fashion Week: Patagonia Says No

Ronn Torossian

Patagonia Inc. has revealed that it is cracking down on the proliferation of corporate logo vests that have come to be the wardrobe staple along Wall Street and in Silicon Valley.

5 essential strategies to beef up your social media presence

PR Daily

How can your organization use social media to attract customers and develop a strong brand position? Try these approaches. Companies that are engaging, entertaining and tactical in their use of networks like Twitter, Facebook and Instagram regularly reap big rewards.

GoT PR—the communication styles of six Iron Throne contenders

Agility PR Solutions

The long-awaited finale of Game of Thrones is coming. And while in Westeros, your communication style may not ultimately determine your fate, in the real world we know that how an organization’s leader (or prospective leader) speaks to their audience does in fact matter.

Bringing Multi-Channel Marketing Into the Mix

The Resolution Blog

Part 2 -We Talk With Creator of the PESO Model?—?Gini Gini Dietrich We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO.

Still think unbranded content doesn’t work? Don’t tell Budweiser.

Communications Conversations

By now (especially if you’re a basketball fan), you’ve seen the Dwyane Wade video Budweiser produced. It has been shared everywhere over the last few days–timing up with Wade’s retirement from the NBA. And, it’s eliciting all the feels from fans and non-fans.

Why the human element of media relations matters

PR Daily

While younger PR pros might not want to meet reporters face-to-face, it’s important to cultivate friendly relationships with journalists. Here are some ideas. This article originally appeared on PR Daily in April of 2018. It’s not always easy to befriend the so-called “media beast.”

How social media makes PR strategy more influential

Agility PR Solutions

Social media has fundamentally and permanently altered the way in which businesses engage the public. As a communicative channel, it’s removed some of the barriers that once existed between brands and their customers.

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

Guest Post by Lisa Holtorf and Dawn Buzynski. For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both.

Why the Big 4 entering the marketing world is great news for solos

Communications Conversations

In case you missed it, Accenture made big news last week by acquiring an independent NY-based agency named Droga5. This is big news, of course, because Accenture (and the Big Four in general) seem to be making a big-time play at ad and marketing dollars.

7 public speaking pitfalls—and how to sidestep them

PR Daily

More is always too much. Also, don’t show up without energy, emotion and enthusiasm. If you speak in a public setting, you will make mistakes. That’s expected. Still, you want to minimize errors. Thankfully, many presentation mistakes are avoidable—with a bit of practice and strategic preparation.

Women call for brands to take responsibility for the imagery they use 

Agility PR Solutions

Despite decades of work to liberate women from limiting stereotypes, 70 percent of women say they still don’t feel represented in the images they see every day.

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How to Create a Winning Content Promotion Plan

Buzzstream

The original version of this post was written by the ridiculously talented Stephanie Briggs. Although it has been updated heavily it’s incredible how much of the original information still rings true. To keep up to date with her current goings-on, head over to Briggsby.

Influencer Graphs and the Future of Influencer Marketing

TrendKite

Influencer Graphs are the future of influencer marketing. Here's why, what they are, and how your brand can use them

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30 jobs in the PR and marketing world

PR Daily

Celebrate your favorite companion—or adopt one—on April 11 for National Pet Day. Plus, browse our roundup of current job openings. April 11 is a day dedicated to the loyal companions in our lives—well, the nonhuman ones, anyway.

Press play to start—gaming’s role in digital marketing

Agility PR Solutions

Goal-oriented, challenging and visually-captivating, the gaming industry is slated to be one of the next big marketing channels. The monumental success of games like Fortnite, Pokemon Go and even the virally-addictive Candy Crush, prove that the industry is ripe for communicators to take advantage.

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How to Break Up With a Client

Solo PR Pro

It’s inevitable. One day you will break up with a client. It could be after decades or after a few months. It can be unexpected, or you may have sensed it was on the way. Or, what seemed like a great fit turned into the client from hell.

How fashion publisher Who What Wear engages their audience on Pinterest

NewsWhip

[…]. The post How fashion publisher Who What Wear engages their audience on Pinterest appeared first on NewsWhip. Brands Communications & PR Digital Journalism

Burger King draws ire with ‘racist’ social media ad

PR Daily

A promo for a Vietnamese-inspired offering from its New Zealand faction depicted customers clumsily manipulating chopsticks. Online users were not amused. The chain has apologized. In marketing, ill-conceived attempts at humor can bite you on the backside. Just ask Burger King.

6 PR trends every business needs to incorporate in 2019

Agility PR Solutions

PR is an important unit in every business. It supersedes enhancing a brands reputation, and has transcended into connecting emotionally with the public. Since the emergence of people orientation technology (web 2.0), businesses have changed radically.

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#MediaMonday – Robin Sewell

HMA Public Relations

Today’s #MediaMonday comes to us from Robin Sewell, host of Arizona Highways TV, which explores the people and places that make our state extraordinary. The show […]. The post #MediaMonday – Robin Sewell appeared first on HMA Public Relations.

PRNEWS and the Industry Are at an Inflection Point—What’s Next?

PR News