Onclusive
OCTOBER 13, 2015
I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting. The emphasis of each Big Data conversation may be different: it may be making sure no data is lost, or the privacy and security concerns of using the cloud, or the automation of analytical […].
Cision
OCTOBER 12, 2015
Last week Twitter announced that they will discontinue share counts in their API. What this means to you is that you will no longer see the number of times that people have shared your content on Twitter. This might seem like an innocuous announcement, but it could be a huge disruptor for content, marketing and communication plans everywhere. The reason for this is pretty straightforward: Twitter shares are typically the easiest content shares to earn.
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ReimaginePR
OCTOBER 15, 2015
Please contact susan@reimaginepr.com or cell (416) 568-5974 to arrange an interview or for more information. Entrepreneur Pledges $1,000,000 to Fight Bill C-51. Issues Open Challenge to Stephen Harper. TORONTO– Canadian technology entrepreneur Frederick Ghahramani is pledging $1,000,000 to fight Bill C-51, the newly enacted law that authorizes the government to collect and share Canadians’ private information with no oversight.
Flack's Revenge
OCTOBER 13, 2015
I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, listicles are up there too). It sounded interesting, and I had to learn more, so I clicked on the link to read the full article, which summarized research from the Moz blog and Buzz Sumo.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Resolution Blog
OCTOBER 13, 2015
We love hearing about our customers great work. What campaign just earned them 1000 pieces of coverage? What tech has helped them create an additional 7 hours this week? What team structure has best integrated digital talent? We are in a privileged position to hear about the best comms development around the world. "We're on a mission to track down the world’s most amazing comms teams to discover their secrets, methods and philosophy" We’re not selfish at CoverageBook.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR Matters
OCTOBER 16, 2015
Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Yes, it is a vital process and tool in the PR kit. Unfortunately, too often people think media relations is synonymous with PR. PR is about managing and protecting the reputation of an organisation and individuals through communications that build mutually beneficial relationships.
The Proactive Report
OCTOBER 16, 2015
Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone.
The Resolution Blog
OCTOBER 12, 2015
You know they don't need to live like this. Do your PR mates a favour & share this.
Cision
OCTOBER 15, 2015
Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good. First: What “Listening” Really Means. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Shift Communications
OCTOBER 12, 2015
What’s the ROI of PR? It depends on who you ask. If you ask a sales manager or a VP of sales, they’re liable to give you a very different answer than the VP of communications, and the answer may not always be pleasant or positive. Why is this the case, when there are ways to quantifiably demonstrate the value of public relations? The answer can be summed up in one word: BANT.
The Proactive Report
OCTOBER 12, 2015
Guest post by Chris Abraham, Digital Strategist at Gerris Corp. Google Penguin and Panda have changed thr face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of revenue.
Ishmael's Corner
OCTOBER 11, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I came across Gavin McMahon last year, listening to his webinar on presentations. Shockingly, he offered fresh takes. Better yet, he stayed away from the typical “use visuals, not bullets” and “don’t read your slides” and “don’t jingle the coins in your pocket” drivel that dominates 99 percent of the advice on presentations.
Cision
OCTOBER 12, 2015
Facebook has been disrupting the scene for some time now. But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. Why? Because only one to four percent of your audience is actually seeing your content! So what should brands do? In 2015, brands need an ad budget to make Facebook work.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Shift Communications
OCTOBER 14, 2015
Source: thehungergames.wikia.com. For anyone that’s a fan of The Hunger Games, it’s nearly impossible not to draw parallels to your life and society. Whether it’s politics, romance, business, or even pop culture, there are lessons we can draw from the trilogy and apply to our daily routines. Thinking about our data-driven PR world, and while reflecting on The Hunger Games, I wanted to share key takeaways and lessons learned from the bold fictional characters: Develop relationships and network.
The Proactive Report
OCTOBER 13, 2015
Employees are aware of their lack of digital skills, they know these skills are vital to the success of the business and they’re keen to improve. Almost half said they’d use their own time to learn these skills. But due to budget constraints companies are not investing in digital skills training. (Source: VMWare survey ). The survey shows that digital skills are essential for growth and success in business today.
PR Matters
OCTOBER 15, 2015
PR Daily kindly published a revamped, shorter version of my article, Not PR. To read this new one, click here or on the PR Daily icon below.
Cision
OCTOBER 16, 2015
Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Shift Communications
OCTOBER 15, 2015
It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) budgets. Realistic goals and metrics are at the center of that effort. How can you showcase your current work in the best light and set the stage for an even more successful 2016?
The Proactive Report
OCTOBER 12, 2015
Back in 2005 when Pew started tracking social media usage just 7% of adults where active on social networking sites. Today that number is 65%. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics. An analysis of their reports over the past decade has revealed some interesting facts – here are the key findings: Age Groups: 90% of young adults (18- 29) use social
Communications Conversations
OCTOBER 14, 2015
If you live here in the great state of Minnesota, last week you probably noticed an explosion of tweets, Facebook posts and Instagram pics in your feeds last Wednesday. That’s because the Children’s Museum of Minnesota unveiled a new one-day campaign (as part of a larger brand revamp) named #PlayMoreMN. The premise? In our go-go world of email overload, social media addiction and multiple devices, the Children’s Museum is taking a stand (and it’s a good, on-brand stand fo
Cision
OCTOBER 13, 2015
Social media listening brings myriad opportunities to your brand – from generating leads and extending your reach to connecting with your audience and improving brand reputation. In fact, 89 percent of marketers find social media listening effective, but only 37 percent are practicing it. So why haven’t more marketers opted in? In Cision’s new Listen e-book , top social media marketing influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten discuss how to listen to you
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Ishmael's Corner
OCTOBER 13, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Let me say up front that this post does not address the age-old quandary: “To meet or not to meet, that is the question.” Moving from Hamlet to Ford trucks, the company meeting is “built to last.” To resist is futile. Still, there is one simple action that would advance civilization in its quest to.more.
Sword and the Script
OCTOBER 13, 2015
by Frank Strong. A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. It was at the time, a novel product, and a good match for the story. Or at least it could have been.
Shift Communications
OCTOBER 16, 2015
The world of PR can be stressful. In the blink of an eye, your inbox can spin out of control as tasks pile up and your coffee cup reaches empty. Getting organized can seem like a waste of time when you feel like there aren’t enough hours in the day to finish your work, but in actuality, organization is about taking control of your life, reducing stress and ultimately saving time.
Cision
OCTOBER 14, 2015
Uncertainty about revenue, new publishing models. The revenue model for journalism is at best in flux, and at worst, in chaos. Layoffs and restructuring are still common practices. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Organizations are experimenting with various approaches, including native advertising , micropayments, paywalls, spinoff products such as newsletters and apps that are sponsored or ad-supported,
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Stalwart Blog
OCTOBER 12, 2015
I’ll let you in on a little secret. I’m the world’s worst speller. A few of my friends - and most of my colleagues - know this and are gracious enough to routinely proofread my work. So imagine their surprise (note the sarcasm) when I recently blasted out our monthly Stalwart Communications newsletter with a typo in the subject line because I didn’t ask my team to conduct a sanity check before hitting the send button.
Reputation Us
OCTOBER 12, 2015
A solid communications strategy starts with prioritizing your internal audience One of the most overlooked types of communications for companies is addressing their internal audience. In my 22 years of professional business experience, I have rarely seen a client have really solid internal communications. Across the board, whether a financial services company or a healthcare […].
Communications Conversations
OCTOBER 13, 2015
When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Good story. Great, model employee. Driving traffic to the web site. All good things. Except, the Pella folks forgot to amplify the content. 637 views and 36 likes ain’t gonna cut it folks. We also see posts like this from the Home Depot: What is Home Depot trying to do here?
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