Sat.Oct 10, 2015 - Fri.Oct 16, 2015

PART 1: Big Data 101 for PR

Onclusive

I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting.

Frederick Ghahramani donating $1,000,000 to Help Repeal Bill C-51

ReimaginePR

Please contact susan@reimaginepr.com or cell (416) 568-5974 to arrange an interview or for more information. Entrepreneur Pledges $1,000,000 to Fight Bill C-51. Issues Open Challenge to Stephen Harper.

Wonky Articles Trump other forms of Content

Flack's Revenge

I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, listicles are up there too).

How Twitter Eliminating Share Count May Impact You

Cision

Last week Twitter announced that they will discontinue share counts in their API. What this means to you is that you will no longer see the number of times that people have shared your content on Twitter.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The 11th Falsehood About PR

PR Matters

Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Yes, it is a vital process and tool in the PR kit.

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How to help sales and PR speak the same language

Shift Communications

What’s the ROI of PR? It depends on who you ask. If you ask a sales manager or a VP of sales, they’re liable to give you a very different answer than the VP of communications, and the answer may not always be pleasant or positive.

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Listen, Then Speak: 10 Quotes on Social Media Listening

Cision

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. Is your brand part of the majority of marketers risking failure? You can easily steer your brand towards success by implementing social media listening.

PR is the Best Kept Secret in Effective Content Marketing

Sword and the Script

by Frank Strong. A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence.

Tips for writing long-form posts on LinkedIn

PR Daily

This article was originally published on PR Daily in October 2014. With the recent addition of LinkedIn long-form publishing, all LinkedIn users will soon have the potential to reach thousands, if not millions, of viewers.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

10 Falsehoods About PR

PR Matters

PR Daily kindly published a revamped, shorter version of my article, Not PR. To read this new one, click here or on the PR Daily icon below. Best Practice PR Reputation Management define PR PR definition reputation management what is PR

Are You Really Listening on Social Media?

Cision

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good.

Inside Innovation: NeoMam

The Resolution Blog

We love hearing about our customers great work. What campaign just earned them 1000 pieces of coverage? What tech has helped them create an additional 7 hours this week? What team structure has best integrated digital talent?

Holding women back in PR limits agencies' effectiveness, creativity

PR Daily

The gender gap is affecting the public relations industry. On Wednesday, the MSLGGroup—the world’s fifth-largest public relations agency—agreed to a $2.9 million settlement in a lawsuit in which more than 100 staffers alleged that the company had practiced gender discrimination.

Four PR Lessons I Learned from The Hunger Games

Shift Communications

Source: thehungergames.wikia.com. For anyone that’s a fan of The Hunger Games, it’s nearly impossible not to draw parallels to your life and society. Whether it’s politics, romance, business, or even pop culture, there are lessons we can draw from the trilogy and apply to our daily routines.

First Step Towards Facebook ROI: Educate With Content

Cision

Facebook has been disrupting the scene for some time now. But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. Because only one to four percent of your audience is actually seeing your content! So what should brands do?

“Dirty Rhetoric” Delivers Clean Path to Better Communication

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I came across Gavin McMahon last year, listening to his webinar on presentations. Shockingly, he offered fresh takes.

7 tactics to get greater reach for your brand's Facebook posts

PR Daily

Are you tired of reaching fewer than 5 percent of your fans with your Facebook posts? If so, here are techniques for getting your updates into your audience's news feeds: 1. Advise your fans to receive notifications. Fans' "liking" your page does not guarantee that they will see your updates.

Getting Your PR Measurement Program in Shape for 2016

Shift Communications

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) budgets. Realistic goals and metrics are at the center of that effort.

Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike.

Appeal: Know a PR team still using powerpoint for coverage reports? Do them a favour.

The Resolution Blog

You know they don't need to live like this. Do your PR mates a favour & share this

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4 reasons digital outlets are overtaking traditional publications

PR Daily

A friend and colleague of mine posted the following on Facebook last Friday: Potential new client just said this: Magazines are great but we really want to have online coverage. Magazines have a short life span and everyone is reading news online nowadays and it lives forever. Please focus on that.

My Great Gaff - And It's Marketing Benefits

The Stalwart Blog

I’ll let you in on a little secret. I’m the world’s worst speller. A few of my friends - and most of my colleagues - know this and are gracious enough to routinely proofread my work.

5 Audiences You Need to Listen to on Social Media

Cision

Social media listening brings myriad opportunities to your brand – from generating leads and extending your reach to connecting with your audience and improving brand reputation. In fact, 89 percent of marketers find social media listening effective, but only 37 percent are practicing it.

3 Tips on Being a Pro Organizer

Shift Communications

The world of PR can be stressful. In the blink of an eye, your inbox can spin out of control as tasks pile up and your coffee cup reaches empty.

6 ways PR pros can use Feedly

PR Daily

How can PR pros keep tabs on all the content circulating the Internet every second? The onslaught of posts, tweets, articles, breaking news, photos and videos can make it hard for communicators to listen to all the conversations relevant to them and their clients.

Treating Employees as VIPs: Six Staff Communication Tips

Reputation Us

A solid communications strategy starts with prioritizing your internal audience One of the most overlooked types of communications for companies is addressing their internal audience.

Journalism and News Trends for PR Pros

Cision

Uncertainty about revenue, new publishing models. The revenue model for journalism is at best in flux, and at worst, in chaos. Layoffs and restructuring are still common practices.

The One Hack Rarely Discussed to Increase Productivity at Meetings

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Let me say up front that this post does not address the age-old quandary: “To meet or not to meet, that is the question.” Moving from Hamlet to Ford trucks, the company meeting is “built to last.” To resist is futile. Still, there is one simple action that would advance civilization in its quest to.more.

Instagram launches business account

PR Daily

Instagram would like you to know that it’s serious about becoming a legitimate marketing vehicle. The social media platform has created a new account, @instagramforbusiness , to act as “a source of inspiration for the business community,” according to a company blog post.

Digital is Driving PR Industry Growth

The Proactive Report

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. In 2013 87% of US companies were already using social media marketing. We’re now at 89%.

The Weather Channel Launches The Lift: America’s First App-Only Morning Show

Cision

In the past, turning on the TV for news and weather updates was a regular morning ritual. But with smart phones so close to our fingertips when we wake up, our media preferences are changing.

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#PlayMoreMN case study: Why the “tell us your story” approach is NOT dead

Communications Conversations

If you live here in the great state of Minnesota, last week you probably noticed an explosion of tweets, Facebook posts and Instagram pics in your feeds last Wednesday.