Sat.Feb 16, 2019 - Fri.Feb 22, 2019

I beg your pardon, I never promised you a rose garden?

PR in High Definition

While scrolling through LinkedIn in the dead of night, a rather interesting post caught my eye. One of my acquaintances had shared the below photo with the caption ‘client brief vs client budget’.

PR Metrics: How to Prove the Real Value of PR

B2B PR Sense

PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives.

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Bet on It: How PR Can Help Sports Betting Companies Find Acceptance

Ronn Torossian

Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy.

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PR’s Top Tech Events For Executive Speaking Gigs

ImPRessions - Crenshaw Communications

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Startup PR Myths Debunked

Flack's Revenge

It has been almost a year since I blogged about common startup PR myths. That post drew from NY Tech Meetup mail list discussions and cited arguments for and against PR. Since then, I’ve run across a few more myths. So I thought I’d update that post.

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More Trending

Proven PR Strategies Worth Implementing

Ronn Torossian

The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers and PR professionals have at their disposal.

3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children.

How to Research Industry Trends Hassle-Free

Shift Communications

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news?

Infographic: What can help your content sizzle this year?

PR Daily

Be transparent and authentic in your messaging, partner with complementary companies and don’t ditch long-form writing. This guide shares more content marketing trends for 2019. It’s past time take stock of your content marketing efforts.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How AI is Changing the Face of Marketing

Critical Mention

Artificial Intelligence (AI) is a hot-button topic across all industries. While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns.

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Book on Free PR Puts Pitching in the Palm of Your Hand

Social PR Chat

Book on Free PR Puts Pitching in the Palm of Your Hand. My latest #SocialPRSecret is a book, a PR one. It’s called “Free PR”. The title is enticing, sensational, and revealing. Thought you knew everything about PR? Think again. Some might say – “Well what do you get free anyway?

New brand intimacy rankings see Apple lose top slot for first time—who’s the leader now?

Agility PR Solutions

Brand Intimacy is defined by marketing intimacy agency MBLM as the emotional science that measures the bonds we form with the brands we use and love—and the top intimate brands in the U.S.

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How talking too much causes a PR crisis

PR Daily

Media interviews can quickly go off the rails if your spokesperson doesn’t know when to stop talking. Here are some tips to avoid letting loose lips sink your media strategy. Some people just don’t know when to stop talking.

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Bridging the Communications Gap between China and the U.S.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mandy Heiser, Account Executive Let’s take a look at the top Google results for the recommended search “china and us”: What about “us and china”? Let’s pull out a few phrases: “high-stakes trade”, “far apart”, “fail to reach agreement” “fighting for global power” … The story these search results.more. The post Bridging the Communications Gap between China and the U.S.

Future of public relations in an age of change, complexity and uncertainty

Stuart Bruce

This is the text of a speech on the future of public relations that I delivered at Southampton Solent University (my alma mater) on Wednesday … The post Future of public relations in an age of change, complexity and uncertainty appeared first on Stuart Bruce. public relations Reputation Management AMEC CIPR crisis communications measurement PR strategy reputation management

How to learn and change from your brand’s biggest mistakes

Agility PR Solutions

No business is safe from a branding mistake. No matter how small or big they may be, every business is guilty of a misstep from time-to-time. However, the way you react to these mistakesis what makes all the difference.

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

‘We need to find ways to break through the noise while we maintain our audiences’ trust,’ says the show’s vice president and general manager of digital. Here’s how you can do the same. For many fans of “Good Morning America,” the stories don’t end when the broadcast is over.

What we learned from the top Facebook videos of 2019 so far

NewsWhip

[…]. The post What we learned from the top Facebook videos of 2019 so far appeared first on NewsWhip. Digital Journalism Facebook Video social media analytics

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity.

How web design is changing digital marketing communications

Agility PR Solutions

Digital marketing is now the cornerstone of the industry. Across every field, digital marketing is employed in great numbers as every company now has at least one digital component.

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Why measuring social media ROI still stumps PR pros

PR Daily

Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts.

The Media Curse of the Bell Curve

Doctor Spin

Understanding ‘normal’ is important, too. In recent years, I’ve spent a lot of time expanding on how classic media logic differs from network media logic. For anyone working with the media, it’s important to understand how the technological shift has affected us all.

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Marketing as the Center of Knowledge to Help a Company Grow; Off Script No. 37: Cassandra Sherrill of Softgiving

Sword and the Script

Agency experienced preferred. Anyone that’s ever looked for a job at a PR firm, has run into those words. It’s a bit of a catch 22 because firms only want to hire people with agency experience, but you need agency experience to get hired.

Important branding steps you need to know to generate leads

Agility PR Solutions

The branding of your business is renowned by many to be one of the most important aspects of doing business. After all, this is how your customers and clients are going to see and judge your business, and first impressions count.

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7 tips for speaking with greater confidence

PR Daily

Delivering a presentation can provoke minor jitters or abject terror. Relax. Breathe. These guidelines will set you on the proper course for engaging with your audience. The hardest part about public speaking is the worry.

3 Writing Tips From ‘Harry Potter’ Author J.K. Rowling

PRSay

In a recent blog post , J.K. Rowling, author of the “Harry Potter” series of young-adult fantasy novels, offered writing advice on her website. Here’s an edited selection of her tips: Read. You can’t be a good writer without being a devoted reader.

#MediaMonday – Christina Fuoco-Karasinski

HMA Public Relations

Today’s #MediaMonday is special for a few reasons. First, it’s technically posting on a Tuesday given Presidents’ Day was yesterday. And second, it is on […]. The post #MediaMonday – Christina Fuoco-Karasinski appeared first on HMA Public Relations. Media Monday

Most brands plan to spend more on influencer marketing in 2019—but is it paying off?

Agility PR Solutions

How are companies evolving influencer marketing strategies in 2019? The practice is certainly maturing, but many experts suggest that brands will need to significantly improve the authenticity and evaluation of their investments, according to new research from social listening firm Talkwalker.

Interviewing for a PR job? Prepare for these 5 common questions

PR Daily

You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research. Your cover letter and résumé have gotten you in the door. Now comes the dreaded interview.

4 Tips For Creating Successful Media Pitches

PR Insiders

Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy.

How to pitch magazines: 4 tips for success

Muck Rack

How to pitch magazines: 4 tips for success

4 essential communication tips for team managers

Agility PR Solutions

As a manager, what do you say to get the most out of your team? Should you take a hard-case, my way or the highway approach, or should you choose a more interactive, collaborative route? The truth is, the management style that will work best for you may shift based on the team and the […].