Sat.Nov 08, 2014 - Fri.Nov 14, 2014

PRLab and PRStudChat Prepare Students for an 18-Hour Pro Bono Marathon

PR Expanded

A Guest Post By Rebecca DeLuca. On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event.

How to moderate a panel like a PRoooohhh

Onclusive

Ahhhh conference season. My favorite time of year. Suitcase? Check. Emergen-c? Check. Extra phone charger. Check. Priority boarding access? Notsomuch. But hey, we’re on a budget. From New York to San Francisco – and any city in between with a … Continued.

How To 371

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ?

Brand Story We Love: United Way of Greater Portland

ReimaginePR

Nothing can hold back people determined to make a difference through the power of story. The United Way of Greater Portland gets it. They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why Gamble With Your Reputation?

Melissa Agnes

Post by David Van. The most important thing I’ve learned in my years as a crisis management professional is that most crises are avoidable. Yet companies still gamble with their reputation.

More Trending

Marketing as a Bona Fide Profit Center

Sword and the Script

The party room rivals any I’ve seen in the local area. It comes with four slides, a handful of forts, some bridges, a climbing wall, several swings – and enough space for a whole bunch of kids and one heck of a birthday party.

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Is Your Startup Ready for PR?

Shift Communications

Every startup needs PR.*. Eventually. There’s no question about whether your startup needs PR (because yes, it does.) The better question to ask is, “Does my startup need PR right now ? ”. PR is an investment that has huge payoffs if done right.

TCIP #023 – Managing Reputational Risk with David Van

Melissa Agnes

Welcome to episode #023 of The Crisis Intelligence Podcast, with Melissa Agnes and David Van. It takes years and continual effort to build a strong reputation, and sadly, it can take mere minutes to destroy it.

Snack on This: Be in the Moment

Rock the Status Quo

Yesterday, I watched my son enroll in college. The week before, I watched get out of my car to start his first day of high school, shaken by the tsunami of change in his life.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Creativity, Stupid Talking Head (CNBC) Tricks and Achieving Greatness

Ishmael's Corner

The grab bag returns. For those new to the neighborhood, these posts consist of three vignettes that caught my attention, but don’t have enough substance for a stand-alone post. Here goes —. People Don’t Actually Like Creativity.

SHIFT Shares: Websites to Help You Stay Smart

Shift Communications

I’m constantly in awe of my coworkers. They’re some of the smartest people I know, and spending 9+ hours a day with them is a constant reminder of that. Here at SHIFT, smart isn’t one of our seven values for nothing.

How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

When was the last time you sat down with different members of your team or staff to identify risks that leave your organization vulnerable? When was the last time you looked at the risks you’ve already planned for and determined whether or not those risks have evolved or changed?

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What your company is likely missing in its 2015 marketing plan

The Stalwart Blog

As companies focus on their 2015 marketing plans, it will likely entail researching potential tradeshows, reviewing editorial calendars and uncovering possible advertising opportunities. Organizations will be looking to stretch their marketing dollars and get the most bang for their buck.

Helping Non-designers Get the Visual Storytelling Religion

Ishmael's Corner

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Coming from the world of words (WOW), we’re typically not schooled in design and the creation of visuals.

Beginner’s Guide to Blogging 6/10: The Telephone

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time.

Nonprofit Communications Support *Pro Bono*

Reputation Us

We’re NOW accepting submissions for the 2015 Nonprofit Challenge – CLICK HERE for details The end of the year is quickly approaching and with that comes the conclusion of LTPR’s 2014 Nonprofit Challenge.

The Maturation of the Multimedia News Release: Growing Out of PR Newswire’s MultiVu

ISEBOX

ISEBOX: Giving Control Back to the Customer. The responsibility of communications experts is relatively straightforward: tell a great story, and then get others to tell your story for you. One of the most effective ways to tell our story is with imagery.

Chris McLaughlin announced winner of the PRCA’s Mark Mellor Award 2014

PR in High Definition

This year’s PRCA Awards recognised the work of Inmarsat’s communications leader for his work as spokesman for Inmarsat, dealing with the search for the tragic Malaysia Airlines flight that went missing in March.

Pre-Launch PR: How to Rev Up Momentum Before the Big Day

Shift Communications

A lot of effort goes into launching a product or service. It takes hours of planning to get it right. We all know this much. But what about the “calm” before the storm? How can you use that time to drum up momentum for your launch without taking away from the big day itself?

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Robot content machines: Viable option for today’s corporate communicator?

Communications Conversations

A few months ago, I started seeing articles about robots that could develop actual content if given a somewhat organized data set. In essence, these “robots” were producing content from numbers. Wait, is this for real? Are robots going to steal communications jobs?

Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is.

23 Creative Holiday Gift Ideas for Clients

Solo PR Pro

It’s hard to believe, but the holiday season is upon us! Many businesses, large and small, choose to include clients and colleagues in holiday gift giving, which means now is the time for the (sometimes dreaded) task of gift selection.

Data doesn’t have to be scary

Shift Communications

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. Wal-Mart completes one million customer transactions every hour, and with them comes 2.5 petabytes of data.

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Why 99% of companies should completely forget about brand journalism

Communications Conversations

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. The new site, SugarString (interesting name, right?), is full of original content produced solely by Verizon.

Dapper (Not-A-Barrel-Of) Laughs

Mark My Words

Already this week (and it’s only Monday evening!) I have witnessed the rise and fall of a feckless nobody heralded as the next big TV icon. Injected into mainstream media by TV producers in search of profit, only to be dragged violently out again when the heat (allegedly) became too hot for the sponsors to handle, the Dapper Laughs story is one we’ve heard many times before. It is astonishing how we lap up a publicity trick if it hooks us with a shock tactic.

Why Gamble With Your Reputation?

Melissa Agnes

Post by David Van. The most important thing I’ve learned in my years as a crisis management professional is that most crises are avoidable. Yet companies still gamble with their reputation.

The Truth Prevails: Transparency in Crisis Communications

PR 20/20

“ Tell the truth.”. “ Say you’re sorry.”. They’re both lessons we’ve all been taught since a very young age—yet, they’re also lessons that are often forgotten as we get older. For PR and marketing professionals, transparency and accountability are not options; they are absolutes.

What is a famil and how it can help you get amazing media coverage

Public Relations Sydney

Ever wondered how a travel journalist has so much first-hand knowledge about every location you have ever wanted to visit? Chances are they have been on a familiarisation (or two).

Monday Roundup: Blogging for Veterans

Waxing UnLyrical

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. WUL is coming up on five years (five! FIVE!),

How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

When was the last time you sat down with different members of your team or staff to identify risks that leave your organization vulnerable? When was the last time you looked at the risks you’ve already planned for and determined whether or not those risks have evolved or changed?

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High definition PR evaluation – time for a fresh approach

PR in High Definition

Have you ever been in a pitch and had that really awkward moment when it comes to the measurement and evaluation slides? Presenters on the agency side can’t wait to move on, while client-side, people shift around rather awkwardly in their seats. Why is this? Because the PR industry has always had a real problem […]. The post High definition PR evaluation – time for a fresh approach appeared first on Firefly Communications.

Gamification meets accounting

PR Daily

How we built an award-winning educational app with over 50,000 downloads In the fall of 2012 we had just finished an 8 month project on an award-winning game that was really well received called Solar Energy Defenders ?—?a