April, 2015

How every startup needs to think about PR


When you’re a part of young company, ‘the grind’ shifts from doing the same thing day in and day out to constantly being asked to do a different (and often seemingly impossible) things day in and day out. As those … Continued.

Join #PRStudChat on April 28th for a State of Digital Video Tweet Chat

PR Expanded

On Tuesday, April 28th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss the state of video communications in 2015.

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We Had a Fire


We had a fire: . We didn’t talk too much about it or post it on social media sites. Too many people we love have lost children, so to boo-hoo about stuff seemed somehow wrong.

Three Ways to Elevate your Game Now

Ronn Torossian

Listen long enough and every self-help guru and business “coach” in the world will eventually tell you to “be you” or “do you” and you will find success. That’s crap. Don’t buy into it. First, you don’t “find” success. It’s not lost, and you don’t have to go looking for it. Success is [.].

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

11 Content Marketing Mistakes to Avoid


If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Entertain, don’t sell. Write “good” content. To read some of these it becomes a bit laughable how useless they are.

More Trending

3 Reasons CEOs Should Ditch Individualistic Bravado


In my opinion, nothing is more unappealing than ego-driven anything. When arrogance and bravado are the core principles of a leadership team, the result is often one of three things, if not all of them: 1. Your employees will despise … Continued.

Guest Post: PR in the U.S. is as Heterogeneous as Europe

PR Expanded

A Guest Post By Richard Fogg, Managing Director of CCgroup. As someone who’s seen Deirdre on stage in London, I know that her appeal and reach is truly international. So I know that I’m speaking to both large U.S. and European audiences in this post.

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The Guru With Ovaries: Be A GLORYHOUND


If you’re anything like me then you know that life is difficult and less satisfying than a dog’s breakfast. Unless, of course, you happen to be a Giant Schnauzer; in which case a dog’s breakfast is a healthy way to start the day. That said, the harsh truth is that Giant Schnauzers can’t read.

Getting in with the New In Crowd: Developers

Flack's Revenge

Many PR and marketing teams target the usual suspects. They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. But if you are in tech, there is an increasingly important audience that may be getting short shrift.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 Media Relations Tips to Live By


Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age?

DIY or Pro Video: Which One is Best for Your Brand?


Almost anyone can shoot a video with a smart phone. Yet if you work for a large company with a good reputation, should you? Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones.

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AirPR Fights for “Title Equality”


Company Institutes Mandatory “CSO” Position For All In an effort to fight for one of the most controversial equality issues of modern day tech culture, Title Equality, technology company AirPR has announced it will change all employee titles to CSO. … Continued. Musings AirPR April Fool''s Day CSO funny job title joke satire title equality

The State of Digital Video: A PRStudChat Session Recap

PR Expanded

On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Our special guest that night was Sarah Katz from D S Simon. Sarah and our community shared many video insights in a fast paced, dynamic chat session.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What Values-Driven Companies Really Look Like


Can you believe it? Gravity CEO Dan Price was spending time with a friend who talked about how hard it was to make rent on what she was being paid. In that moment, Income Inequality became a very real thing for him. He realized he was part of the problem.

An editor's advice for pitching via social media

PR Daily

A decade ago, media professionals couldn't have imagined the impact social media would have on the news cycle today.

7 Podcasting Best Practices


“(Podcasts) are so easy and cheap, and because there’s an infrastructure that’s been built by other third parties, I can just be a free-rider. I can make my content for very little cost as an experiment, distribute it freely and easily and see if it works.”

How to Edit a Press Release: 11 Suggested Steps for Marketers


You know the drill. Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. It might be an easy task. If you’ve been working with one writer for a while, the release won’t require many revisions.

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How to Avoid the 7 Deadly Business Sins of the 21st Century


As an entrepreneur, it is both a privilege and a tremendous responsibility to build a company–often from mere ideation all the way to IPO. A successful and fulfilling life, much like a business, offers many roads by which to travel. … Continued.

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Guest Post: When PR Opportunity Knocks…

PR Expanded

A Guest Post By Sally Falkow, President and Co-developer of PRESSfeed. There’s an old saying – when opportunity knocks don’t stand with your hands in your pockets. Fling open the door. Grab it with both hands. Or before you know it, someone savvier will have scooped it up and it’ll be gone.

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Your Origin Story. Got one? You should.


Wes Moore: Wes Moore was a troubled youth whose father dropped dead in front of him when he was 4 years old. It was the 80’s in the Bronx , where drugs were plentiful and relations between police and the Black community were further complicated all too easy to access guns.

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7 questions to ask before you embark on a PR program

PR Daily

Picture this: You’re in your marketing meeting discussing plans and tactics, when someone starts talking about PR. You discuss it and decide you should explore it as a way to get the word out about your company, product or service.

10 Knock-Their-Socks-Off Press Release Headline Writing Tips


When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release.

PowerPoint Presentation Tips from 7 Stellar SlideShare Decks


With few exceptions, almost everyone is at least a little anxious about public speaking. Whether you’re gearing up for an important marketing presentation to the board—or making the toast at your brother’s wedding—you likely struggle to get those butterflies flying in formation. PowerPoint decks present their own unique challenges. Is your font large enough for the audience to see from the back of the room? Do your images support your message?

PR’s Past, Present and Future as told by Sally Falkow


When it comes to PR prowess and expertise, there are not many individuals who possess both in droves like Sally Falkow. As president of PRESSfeed and one of the industry’s leading minds on new technology and digital PR, Ms. Falkow … Continued. Interviews interview measure PR PR PR education PR measurement PR Tech PRTech public relations Rebekah Iliff Sally Falkow

How To Use Google Analytics for Same-Day Content Promotion

Shift Communications

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Will a blog post go viral? Is a tweet less or more likely to work? Predicting the future is difficult, expensive work.

Canadians tech leaders speak out on Bill C-51


59 leaders of some of the most innovative tech companies in Canada today signed this lette r asking Prime Minister Harper to rethink Bill C-51. And me. There were 60 of us all together. Since it went out earlier this week, strangers and friends have reached out to tell me I was brave.

Barbie quits SeaWorld

PR Daily

We’ve seen Mattel’s Barbie take on many professions over the course of her existence, but killer whale trainer will no longer be one of them. The company announced last week that its license with SeaWorld will not be renewed, and SeaWorld Barbie will need to find a new job.

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5 Tips for Generating Fresh Content Ideas


Writer’s block is the worst, no? As communication professionals in the business of content creation , we want to make sure we are consistently coming up with thought leadership pieces that will be helpful for our audiences.

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5 Things that College Didn’t Teach Me about PR

Sword and the Script

A contributed post by Sydney Holmquist. College is simultaneously the longest and shortest time period for young adults. Wanting to be done with the endless exams and thick textbooks while not really being ready for the unexpected “real world” that creeps closer by the day.

Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion.

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Opinion Out, Data In

Shift Communications

As I was getting ready to take the Google Analytics Certification test, I did quite a bit of reading (and note taking) in the digital fundamentals course to prepare myself.

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