Rock the Status Quo

FEBRUARY 23, 2015

Wondering what my favorite eBooks are? Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening.

eBook 100

eBook Digital PR Handbook Content Marketing 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Develop a sound content strategy.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

MARCH 19, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Now, I’m not a big GaryVee fan, but I think he’s right about this notion. >>> >>> Need an extra pair of hands? However, that’s not what happens in practice.

B2B 137

B2B Marketing eBook YouTube 137

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. Learn more about the content themes PR strategy. Deep Content.

B2B 52

B2B Strategy eBook Small Business 52

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. 3 ways your brand can level up its SEO strategy. And you make your article longer.

SEO 118

SEO Strategy Brand Branding 118

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. Learn more about content themes.

Small Business 52

Small Business Strategy eBook Reputation 52

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. David Armano – @armano.

Social Media 120

Social Media Twitter Media Nonprofit 120

Onclusive

DECEMBER 7, 2023

It also aids in refining communication strategies by identifying target audiences so you can optimise content placement. This data informs communication strategies, aids in targeting specific demographics, and gauges the effectiveness of campaigns in achieving broader brand recognition.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

It also aids in refining communication strategies by identifying target audiences so you can optimise content placement. This data informs communication strategies, aids in targeting specific demographics, and gauges the effectiveness of campaigns in achieving broader brand recognition.

Measurement 195

Measurement Analysis Reputation SEO 195

Cision

DECEMBER 28, 2017

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. But a better strategy is to plan out your content several weeks or months — even quarters — ahead. September: Involve New Partners.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Social media influencers shape online trends and build dedicated communities. Analyze their strategies to understand audience engagement.

Media 78

Media YouTube Transportation eBook 78

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. And optimising a site for a specific link-building strategy?

Digital PR 83

Digital PR SEO Engineering eBook 83

Doctor Spin

APRIL 7, 2023

I sometimes use the hidden arena PR strategy. On rare occasions, I put the hidden arena PR strategy to good use. An activist is an individual or a group member actively seeking to promote, impede, or direct social, political, economic, or environmental change. You see, sometimes there are people just waiting to become activists.

Strategy 52

Strategy Groups Resources Wikipedia 52

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Read on to discover how content created with a buyer’s wants and needs in mind can benefit your content strategy and marketing goals. 12 Questions You Should Ask Google Analytics Every Month 2. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one. What is a PR Strategy? So, how do you create a strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Doctor Spin

JANUARY 4, 2024

Here we go: Reason 1: Evergreen as a Strategy I try to be mindful of the Follower Contract : If I promise to be a destination for the latest PR commentary on current events, I must be able to deliver on that promise long-term. Doing both could be a bad strategy. Source: Social Studies of Science 2 Sismondo, S. Post-truth?

eBook 52

eBook Analysis Engineering Social Media 52

PR 20/20

MAY 16, 2023

In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts. With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused.

Marketing 69

Marketing eBook Resources Tools 69

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Values : Professional growth, sustainability, social responsibility, personal health and wellness. Which Persona Type Is Best? However, a persona is a tool.

How To 52

How To eBook Corporate Groups 52

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Ebooks and Whitepapers. Search engine optimization (SEO).

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact. Welcome to the content calendar.

How To 0

How To Content Marketing Conference Analytics 0

Doctor Spin

JANUARY 7, 2024

As organisations learn to thrive without legacy news media, the PR function must abandon using Media Blackouts as a long-term strategy. Legacy news media will continue to fall apart—where the erosion of trust from organisations will be one of many contributing factors. 4 Silfwer, J. 2020, June 4). The Spiral of Silence.

Interviews 59

Interviews Media eBook Journalism 59

PR for Anyone

OCTOBER 13, 2021

Right now, people aren’t opting in much for eBooks but they love checklists and guides. Then, you put this out on social media and make sure it’s on everything you have: your website, your social media headers, pinned posts, etc. Creating an Opt-in/”Freebie”. Step 1 – What’s your offer?

Real Estate 130

Real Estate eBook Privacy Video 130

PR 20/20

NOVEMBER 18, 2022

As a marketer or business owner, CTAs play a vital role in your marketing strategy. CTAs should be sprinkled throughout your blogs, webpages, and social media posts like chocolate chips in a warm loaf of pumpkin bread—personal preference? Social media posts. Ebooks and presentations. Email marketing.

Marketing 80

Marketing eBook Creativity Social Media 80

Doctor Spin

DECEMBER 20, 2023

A PR strategy is the same as a PR plan.” Learn more: The Formula for Personal Branding Subscribe and get a free ebook on how to get better PR ideas. Articles, seminars, publicity, and social media updates. “PR professionals don’t have to know anything about web design, art direction, or UIX.” “To

Brand 52

Brand Branding eBook Resources 52

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. For this reason, experts recommend that businesses use a mixed approach to their content marketing strategy.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Onclusive

OCTOBER 3, 2017

The answers resoundingly revolved around a single strategy: creating unique, differentiated content. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. This gives your audience access to your content where they want to find it.”.

Brand 246

Brand Branding eBook Leadership 246

Burrelles Fresh Ideas

MAY 16, 2023

This year, I will briefly explain the eight dimensions of wellness, strategies for mental health support and new research findings. 5 strategies to improve mental health in the workplace To reduce burnout and improve the overall health of their employees, here are 5 ways employers can help.

Strategy 40

Strategy Employee Resources Financial 40

Shift Communications

SEPTEMBER 22, 2015

When we’re approached about strategy at SHIFT, we’re often being asked about the reasons behind why we’ve made the recommendations or choices we have about the approach to a program. eBooks, whitepapers, a good blogging strategy, speaking, and so forth. What are the goals? That’s it. Chel Wolverton.

Strategy 60

Strategy eBook Leadership Resources 60

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. Create Highly Shareable Content.

Strategy 75

Strategy Media How To Infographics 75

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Creating and distributing cobblestones from the cornerstone efforts is a smart, sustainable content strategy.

How To 100

How To eBook Content Marketing Social Media 100

PR 20/20

JANUARY 19, 2023

Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy. Buyer personas help you pinpoint what makes them tick, making them critical for the success of your content marketing strategy and overall business. specific social media platforms). guide, ebook).

Content Marketing 78

Content Marketing Marketing eBook SEO 78

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Your PR strategy can be continually nurtured with a little effort each week.

Marketing 120

Marketing Comparison eBook Social Media 120

PR 20/20

NOVEMBER 5, 2015

As a nonprofit marketer, you want to employ a strategy that will attract, teach and inspire your supporters to help you drive your mission. The complicated part: that same strategy needs to be both effective, and executed with limited time and resources. Nonprofits rarely have enough hours or dollars to meet their mission.

Nonprofit 40

Nonprofit Content Marketing Strategy eBook 40