Solo PR Pro

DECEMBER 1, 2020

Plus, your PR plan has to establish several elements, like the budget, strategies and tactics, evaluation methods and more. These plans are the backbone of the success of your communications plans, so every PR solopreneur needs to know two things: how to create a rock-solid PR plan and what to do before and after writing it.

Writing 65

Writing Analysis Meeting eBook 65

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. You Can Leverage Holidays.

How To 0

How To Content Marketing Conference Analytics 0

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Your PR strategy can be continually nurtured with a little effort each week.

Marketing 120

Marketing Comparison eBook Social Media 120

PR 20/20

DECEMBER 14, 2022

All great questions—and if you continue reading, we’ll be able to answer them and provide you with tips for jumpstarting your content edit strategy. We all should think of old blog posts like aged wine—the older it is, the more satisfying and valuable it becomes—and it takes a lot less time than writing a brand-new post.

SEO 52

SEO Google Engineering eBook 52

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Speak to, not at your audience.

Marketing 75

Marketing eBook Case Study Measurement 75

Cision

SEPTEMBER 3, 2015

I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write. Plan Out Your Social Updates.

Communications 120

Communications How To eBook Training 120

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. Improves Content Strategy.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Speak to, not at your audience.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Speak to, not at your audience.

Marketing 60

Marketing eBook Case Study Measurement 60

Cision

JANUARY 3, 2018

There are so many platforms, tools, and strategies that an employee needs to be familiar with, and you may struggle to find anyone who’s suitable for the job. Invite CXOs to attend marketing strategy sessions, both to observe and to weigh in. Did people who read your ebook end up buying your product? The solution? The Solution?

Measurement 225

Measurement Tools eBook Analytics 225

Critical Mention

JUNE 26, 2019

By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. Joe Pulizzi provided his take on content marketing in the recent eBook, Digital Marketing 101: 10 Global Influencers Share Their Secrets for Success : “The first thing you want to do is choose one type of content.

Blogging 92

Blogging Marketing Content Marketing eBook 92

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. From product descriptions and marketing materials to news articles and social media posts, AI-powered content generation tools are rapidly streamlining content production and allowing companies to maintain a consistent presence across multiple platforms.

Corporate 52

Corporate eBook Tools Data 52

Cision

JUNE 6, 2017

As traditional methods of reaching a mass audience dry up or become too competitive, connecting to a borrowed audience has become a mainstream marketing strategy. Social media professionals agree. Consider this breakdown of three types of influencers and how they might impact a content ignition strategy. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Doctor Spin

NOVEMBER 17, 2023

Charlie Munger, the esteemed Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett, is renowned for his sharp intellect and profound wisdom in investing and business strategy. Easy Street Strategy —This principle suggests that simpler solutions are often better and more effective than complex ones.

How To 52

How To eBook Wikipedia Viral 52

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Another strategy is to pay attention to the gaps your competitors are leaving. Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

PR Fuel

JULY 12, 2020

In the age of social media, you might not have ever considered just how valuable something like an online press release can be. People will also trust your brand more when reputable publications write about you. Build Your Content Strategy. Hire Professional Writing and Editing Services.

SEO 69

SEO Engineering Web eBook 69

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. You Can Leverage Holidays.

How To 75

How To Content Marketing Conference eBook 75

ISEBOX

DECEMBER 1, 2015

Now, you can use your pitching skills to connect with journalists on their website and social profiles. Become part of the conversations they’re having online and you’ll soon be building solid media relationships. Write an ebook and post engaging, multimedia content on your website, and then present at conferences.

eBook 70

eBook Tools Groups Pitching 70

Public Relations Sydney

DECEMBER 14, 2014

Conduct research to find specific journalists, what they write about and their reporting styles. To create an attention grabbing subject line, read the journalist’s articles and check out their social media channels to see if there are any buzzwords or topical information and utilise these in the subject line.

Pitching 96

Pitching eBook Writing Newspapers 96

Waxing UnLyrical

AUGUST 2, 2018

As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. The next time you write marketing copy: Use “you” instead of “we”.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Public Relations Sydney

OCTOBER 12, 2014

For example, a charity that assists suffers of multiple sclerosis may write a case study about how they have changed the life of one sufferer of the disease. You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media.

Case Study 90

Case Study How To Study Pitching 90

Polaris

APRIL 21, 2015

He created a SlideShare deck to land a job as the head of social media for Tourism Australia. 3: “7 Strategies to Write a Speech with Ease” by Michelle Mazur. You may not “suck” at PowerPoint but you’ll find some stunning design in this presentation. 2: “Glossophobia—The Fear of Public Speaking” by Alaa Moustafa.

Tourism 100

Tourism eBook Publicity Writing 100

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Another strategy is to pay attention to the gaps your competitors are leaving. Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Polaris

DECEMBER 14, 2014

” Neal told me by email that “the book serves as a timeless resource and reminder whenever I embark on creating a new or tweaking an old content strategy.”. #2 Most useful offline resource: Social Media Explained, by Mark Schaefer. He recommended Social Media Explained since it’s a great “how-to” book. #9

Marketing 251

Marketing Resources Content Marketing Leadership 251

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. As a result, the email performed 241% better than similar PathFactory email campaigns and turned into a PR opportunity as they received a lot of love from the brand’s audience all across social media.

B2B 120

B2B B2C Facebook Storytelling 120

Public Relations Sydney

NOVEMBER 16, 2014

Social media is an excellent tool to use when starting to build a relationship with media outlets and journalists. Many journalists are on social media and use this channel to share their work and comment on issues of interest. Be accessible via email, phone and social media and respond promptly as required.

Local 90

Local Social Media eBook Meeting 90

The Resolution Blog

JANUARY 8, 2018

Should you introduce new evaluation strategies or stick with AVE? It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. If only there was a way to capture all of my social media metrics in one place… New tool tip alert! It’s gold-dust. Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

AUGUST 18, 2015

In one example , the company says it made “122 separate content assets from one eBook.” These range from blog posts to videos, and from webinars to social media updates. If I offered a final thought in embarking on this distribution strategy it would be this: seek to add value at every step in the process.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Beyond PR

JANUARY 4, 2018

There are so many platforms, tools, and strategies that an employee needs to be familiar with, and you may struggle to find anyone who’s suitable for the job. Invite CXOs to attend marketing strategy sessions, both to observe and to weigh in. Did people who read your ebook end up buying your product? The solution? The Solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

Public Relations Sydney

JANUARY 12, 2015

Guest blogging can be an effective PR strategy to build brand awareness and also increase credibility and authority online for you or your business. Also, bloggers tend to interact with each other so when you find a good one take note of the bloggers they follow on social media. This will also help you to build your list.

Pitching 40

Pitching How To eBook Blogging 40

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Develop a sound content strategy.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. David Armano – @armano.

Social Media 120

Social Media Twitter Media Nonprofit 120

Solo PR Pro

JANUARY 20, 2015

Your measurable objectives and strategies determine the tactics you’ll use, which should in turn inform the tools you select. It’s easy to become so preoccupied with finding and using the perfect tools, we neglect to focus on the bigger picture – tools can’t save a bad strategy. Free ebook: “Get It in Writing!”.

Tools 40

Tools eBook Resources Measurement 40

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. Create Highly Shareable Content.

Strategy 276

Strategy How To Media Infographics 276

Waxing UnLyrical

MAY 20, 2015

They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Once you have a few guest posts under your belt, you can start to pitch major media outlets. Thought leaders have Google juice.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Cision

DECEMBER 28, 2017

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. But a better strategy is to plan out your content several weeks or months — even quarters — ahead. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0