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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Brand 323
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How to Use eBooks to Grow Your Authority

ReimaginePR

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. That doesn’t seem like a guaranteed path to brand authority. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect.

eBook 219
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Strategies for collaborating with marketing

Onclusive

Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. Align with marketing strategies and dashboards. Demonstrate the value of and secure investment in PR.

Strategy 195
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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170
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How Brands Can Elevate Their SEO Strategies in 3 Steps

Contently - Strategy

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. 3 ways your brand can level up its SEO strategy.

SEO 118
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17 PR Metrics For Comms Teams 

Onclusive

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact. From this you can gauge brand visibility and market dominance.

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What are PR Metrics: 17 Measurements to Track 

Onclusive

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact. From this you can gauge brand visibility and market dominance.