Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. 3 ways your brand can level up its SEO strategy. And you make your article longer.

SEO 118

SEO Strategy Brand Branding 118

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. Learn more about the content themes PR strategy. Deep Content.

B2B 52

B2B Strategy eBook Small Business 52

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. Learn more about content themes.

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. And optimising a site for a specific link-building strategy?

Digital PR 83

Digital PR SEO Engineering eBook 83

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. You Can Leverage Holidays.

How To 0

How To Content Marketing Conference Analytics 0

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. PR strategies are designed to manage the public’s perception and ensure positive association and reputation. Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one. What is a PR Strategy? So, how do you create a strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

PR 20/20

NOVEMBER 18, 2022

As a marketer or business owner, CTAs play a vital role in your marketing strategy. CTAs should be sprinkled throughout your blogs, webpages, and social media posts like chocolate chips in a warm loaf of pumpkin bread—personal preference? Be sure to include them in the following: Blogs. Social media posts.

Marketing 80

Marketing eBook Creativity Social Media 80

Doctor Spin

JANUARY 7, 2024

As organisations learn to thrive without legacy news media, the PR function must abandon using Media Blackouts as a long-term strategy. Legacy news media will continue to fall apart—where the erosion of trust from organisations will be one of many contributing factors. Doctor Spin | The PR Blog. 4 Silfwer, J.

Interviews 59

Interviews Media eBook Journalism 59

Doctor Spin

JANUARY 4, 2024

Here we go: Reason 1: Evergreen as a Strategy I try to be mindful of the Follower Contract : If I promise to be a destination for the latest PR commentary on current events, I must be able to deliver on that promise long-term. Doing both could be a bad strategy. Source: Social Studies of Science 2 Sismondo, S. Post-truth?

eBook 52

eBook Analysis Engineering Social Media 52

Communications Conversations

MARCH 8, 2019

One approach companies have long struggled with since the dawn of social media marketing is the simple concept of giving content, information and data away–for free. For years, Lee Odden has been giving away his tips, tricks and best practices when it comes to digital marketing on the Top Rank blog. They then follow you.

eBook 102

eBook LinkedIn Brand Branding 102

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Cobblestone pieces might be a short video or image from your press release, or a blog post incorporating quotes, etc.

How To 100

How To eBook Content Marketing Social Media 100

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. All great questions—and if you continue reading, we’ll be able to answer them and provide you with tips for jumpstarting your content edit strategy.

SEO 52

SEO Google Engineering eBook 52

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Your PR strategy can be continually nurtured with a little effort each week.

Marketing 120

Marketing Comparison eBook Social Media 120

PR for Anyone

NOVEMBER 2, 2021

The “Featured” section is a great place to put videos, pdfs, or eBooks about what you do. And read more articles at www.christinadaves.com/blog/realestate. Make sure you include relevant keywords here. Use emojis to make things pop. Always include your cell phone number. . This is prime real estate on LinkedIn. Ask for recommendations.

LinkedIn 130

LinkedIn Real Estate How To eBook 130

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Until next time!

Marketing 75

Marketing eBook Case Study Measurement 75

Shift Communications

SEPTEMBER 22, 2015

When we’re approached about strategy at SHIFT, we’re often being asked about the reasons behind why we’ve made the recommendations or choices we have about the approach to a program. eBooks, whitepapers, a good blogging strategy, speaking, and so forth. What are the goals? That’s it.

Strategy 60

Strategy eBook Leadership Resources 60

Presspage

APRIL 1, 2019

Obviously, every brand is different, but there are some common components shared by all successful PR strategies. If you want to look at each of these factors in more depth, check out our free PR Plan ebook. Common PR channels include: A central newsroom or media center. Social media. Assessing the situation.

eBook 60

eBook How To Measurement SEO 60

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. SCHEDULE A DEMO.

Marketing 89

Marketing eBook Pitching Radio 89

PR 20/20

NOVEMBER 5, 2015

As a nonprofit marketer, you want to employ a strategy that will attract, teach and inspire your supporters to help you drive your mission. The complicated part: that same strategy needs to be both effective, and executed with limited time and resources. Nonprofits rarely have enough hours or dollars to meet their mission.

Nonprofit 40

Nonprofit Content Marketing Strategy eBook 40

Cision

SEPTEMBER 3, 2015

Schedule Your Blog Posts. I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write.

Communications 120

Communications How To eBook Training 120

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Also, comments on industry-related blogs can also provide ideas for your content. Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

PR 20/20

JANUARY 9, 2023

Blog posts, social media shares, white papers, ebooks, and videos. For more tips and tricks, marketing insights, and industry updates delivered straight to your inbox, subscribe to our blog. During the awareness stage , your goal should be to show up in search results for researching buyers.

Comparison 87

Comparison Resources eBook Case Study 87

PR 20/20

DECEMBER 14, 2022

What about the blog posts we published? Blog articles. Ebook or manual. If your marketing dollars are primarily going towards blogging (TOFU), don’t expect sales-ready prospects contacting your sales team (BOFU). A breakdown of the campaign’s best-performing assets (landing page, blog post, etc.) Source: HubSpot.

Measurement 52

Measurement Marketing Analytics Enterprise 52

Doctor Spin

DECEMBER 16, 2023

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Please support my blog by sharing it with other PR- and communication professionals. ANNOTATIONS [ + ] ANNOTATIONS 1 Nisbett, R., & Wilson, T.

Journalism 52

Journalism Ethics Analysis eBook 52

Doctor Spin

DECEMBER 20, 2023

Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. A PR strategy is the same as a PR plan.” Articles, seminars, publicity, and social media updates. Please support my blog by sharing it with other PR- and communication professionals.

Brand 52

Brand Branding eBook Resources 52

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Until next time!

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

OCTOBER 27, 2018

His agency focuses on blogging, sales and website pages and eBooks. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies. The post 5 Scariest Halloween Campaigns of the Past Decade appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Doctor Spin

MARCH 20, 2023

From product descriptions and marketing materials to news articles and social media posts, AI-powered content generation tools are rapidly streamlining content production and allowing companies to maintain a consistent presence across multiple platforms. Improved analysis and better strategies. Increased editorial output.

Corporate 52

Corporate eBook Tools Data 52

Cision

JUNE 6, 2017

As traditional methods of reaching a mass audience dry up or become too competitive, connecting to a borrowed audience has become a mainstream marketing strategy. Social media professionals agree. Consider this breakdown of three types of influencers and how they might impact a content ignition strategy.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Until next time!

Marketing 60

Marketing eBook Case Study Measurement 60

Doctor Spin

DECEMBER 3, 2023

Priming subtly shapes the audience’s perceptions, attitudes, and expectations even before the main message is delivered by carefully sequencing various PR actions, such as media releases, social media engagement, and public events. On the development, mechanisms, and ecology of nonconscious social behavior. Amazon.co.uk.

eBook 52

eBook Journalism Examples Resources 52

Doctor Spin

NOVEMBER 17, 2023

Charlie Munger, the esteemed Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett, is renowned for his sharp intellect and profound wisdom in investing and business strategy. Easy Street Strategy —This principle suggests that simpler solutions are often better and more effective than complex ones.

How To 52

How To eBook Wikipedia Viral 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Develop the PR strategy and keep the PR plan updated.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. You Can Leverage Holidays.

How To 75

How To Content Marketing Conference eBook 75

Melissa Agnes

FEBRUARY 19, 2015

I’ve always advised my clients and blog readers that it’s important to make sure your online presence is as secure as possible prior to experiencing a crisis. Because if you’re faced with a news-worthy crisis, it’s certain that it will be published about online, on news sites as well as on blogs. And much more.

Google 165

Google Crisis Crisis Management Crisis Communications 165