Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Leading Through New Ideas and Innovation While thought leadership is a challenging PR strategy, it could also be seen as a major opportunity. What does thought leadership entail?

Leadership 52

Leadership Strategy Wikipedia eBook 52

Rock the Status Quo

FEBRUARY 23, 2015

Wondering what my favorite eBooks are? Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! No registration required for this beauty of an eBook. Can’t get any closer to the source than that, right?

eBook 100

eBook Digital PR Handbook Content Marketing 100

Shift Communications

SEPTEMBER 11, 2015

In this eBook, we’ll cover top metrics to measure, how you can find (and use!) data to inform your PR strategy, and more. Whether you’re in-house or work in an agency, this eBook will get you the basics you need to start measuring today. No prior Google Analytics experience necessary!

eBook 60

eBook Analytics Google Measurement 60

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. These days, your content marketing strategy isn’t as simple as just “content.”

Strategy 276

Strategy How To Media Infographics 276

Deirdre Breakenridge

DECEMBER 29, 2021

Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.

eBook 339

eBook Infographics Ethics Study 339

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. Learn more about the content themes PR strategy. Deep Content.

B2B 52

B2B Strategy eBook Small Business 52

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. 3 ways your brand can level up its SEO strategy. And you make your article longer.

SEO 118

SEO Strategy Brand Branding 118

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. Learn more about content themes.

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

APRIL 6, 2023

The superhero solution PR strategy is simple yet powerful. The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution?

Strategy 52

Strategy Real Estate Case Study System 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Develop a sound content strategy. Content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to DemandMetric, but many brands still have a haphazard approach to strategy. The post Improving PR Content Strategies appeared first on Crenshaw Communications.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Melissa Agnes

MARCH 19, 2015

I’d like to get you thinking of another very important and advantageous strategy… Why not leverage this proactive effort to help you position your organization as a leader and to help you build trusting and credible relationships with your stakeholders? This can prove to be a very strategic crisis preparedness strategy.

Crisis 157

Crisis Data Strategy Banking 157

Doctor Spin

APRIL 7, 2023

I sometimes use the hidden arena PR strategy. On rare occasions, I put the hidden arena PR strategy to good use. If you don’t want to make a fool of yourself, research before attempting this PR strategy. It’s not always a good fit, but mountains will be moved when it is.

Strategy 52

Strategy Groups Resources Wikipedia 52

Polaris

NOVEMBER 25, 2014

There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle. If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention.

B2C 242

B2C Strategy B2B Marketing 242

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

JANUARY 7, 2015

Enter my first ebook! Announcing: Simple Yet Smart PR Measurement (ebook) is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Announcing: Simple Yet Smart PR Measurement (ebook). I hope you will download it (free, no strings attached!), Go forth and measure! Wouldn''t you like to be in her kitchen?

eBook 40

eBook Measurement Writing Community 40

Sword and the Script

MARCH 19, 2024

Consider the following: Much of marketing is based on interruption – cornering people; Email subject lines are manipulative – aiming to trick receivers into opening them; and Content that overpromises and underdelivers – an ebook that offers a theory to marry astrophysics and quantum theory – but falls far short of delivering on that promise.

B2B 140

B2B Marketing eBook YouTube 140

PR 20/20

JANUARY 17, 2023

Is your content strategy moving in this direction? Content strategy is not one-size-fits-all, so begin by taking inventory of your business, buyer personas, and sales cycle before mapping content ideas. case studies, ebooks, blog posts). Is your content strategy evolving with buyer cycles and personalization technology?

Strategy 52

Strategy How To Technology B2B 52

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one. What is a PR Strategy? So, how do you create a strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. Co-create informative content such as ebooks, whitepapers, or webinars that provide value to the audiences of both parties. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy? Please say yes. But if the answer is no, I’ll still be your friend. Click Here.

Video 120

Video Strategy YouTube Marketing 120

Doctor Spin

FEBRUARY 15, 2024

Learn more: Communications Synonyms (With Explanation s) Subscribe and get a free ebook on how to get better PR ideas. Learn more: Communications or Communication Subscribe and get a free ebook on how to get better PR ideas. More examples: [link] Learn more: Corporate Cringe Subscribe and get a free ebook on how to get better PR ideas.

Communications 52

Communications eBook System Corporate 52

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Read on to discover how content created with a buyer’s wants and needs in mind can benefit your content strategy and marketing goals. Source: Tower Electric Bikes 4. Ready to brainstorm your own top-of-funnel content ideas?

Examples 52

Examples eBook Infographics Analytics 52

PR 20/20

MAY 16, 2023

In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts. You can execute this strategy efficiently using HubSpot's automation features. First, identify one meaningful lead gen asset to create that addresses your persona's needs, such as an ebook.

Marketing 69

Marketing eBook Resources Tools 69

Onclusive

DECEMBER 7, 2023

It also aids in refining communication strategies by identifying target audiences so you can optimise content placement. This data informs communication strategies, aids in targeting specific demographics, and gauges the effectiveness of campaigns in achieving broader brand recognition.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

It also aids in refining communication strategies by identifying target audiences so you can optimise content placement. This data informs communication strategies, aids in targeting specific demographics, and gauges the effectiveness of campaigns in achieving broader brand recognition.

Measurement 195

Measurement Analysis Reputation SEO 195

PR 20/20

APRIL 29, 2023

With the right strategy, lifecycle stages can also be used to generate more members. A little strategy at the front end can go a really long way!” — Shane Wiley , HubSpot GTM Enablement Facilitator Here’s a quick breakdown of each default lifecycle stage and how you might choose to define them within your organization.

eBook 84

eBook How To Examples Groups 84

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Analyze their strategies to understand audience engagement. Stay informed about these evolving technologies.

Media 78

Media YouTube Transportation eBook 78

Burrelles Fresh Ideas

MAY 16, 2023

This year, I will briefly explain the eight dimensions of wellness, strategies for mental health support and new research findings. 5 strategies to improve mental health in the workplace To reduce burnout and improve the overall health of their employees, here are 5 ways employers can help.

Strategy 40

Strategy Employee Resources Financial 40

Doctor Spin

OCTOBER 9, 2023

Hallahan proposes four principal response strategies: 2 Kirk Hallahan (2001) The Dynamics of Issues Activation and Response: An Issues Processes Model, Journal of Public Relations Research, 13:1, 27–59, DOI: 10.1207/S1532754XJPRR1301_3 Active publics: Negotiation. Learn more: Subscribe and get a free ebook on how to get better PR ideas.

Publicity 52

Publicity Wikipedia eBook Journalism 52

Doctor Spin

OCTOBER 16, 2023

And optimising a site for a specific link-building strategy? Digital PR specialists who excel in digital strategy , content creation, or influencer relations may feel undervalued or overlooked in an industry that seems to prioritise link-building above all else. Getting links is one thing. Getting the right links is a little trickier.

Digital PR 83

Digital PR SEO Engineering eBook 83

Doctor Spin

JANUARY 4, 2024

Here we go: Reason 1: Evergreen as a Strategy I try to be mindful of the Follower Contract : If I promise to be a destination for the latest PR commentary on current events, I must be able to deliver on that promise long-term. Doing both could be a bad strategy. But there’s a more disturbing reason, too. Nature, 540, 9–9.

eBook 52

eBook Analysis Engineering Social Media 52

Doctor Spin

JANUARY 5, 2024

Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. Learn more: The Publics in Public Relations Subscribe and get a free ebook on how to get better PR ideas. Seriality and Persona.

How To 52

How To eBook Corporate Groups 52

Sword and the Script

FEBRUARY 6, 2024

Whenever the “thing” is done – white paper, ebook, video – marketing is onto the next thing. Those little quips get lots of attention and everyone nods their head up and down in affirmation. There’s some truth to it because this is a classic problem in B2B. No conversation with sales. No feedback loop.

B2B 93

B2B eBook Engineering Blogging 93

Shift Communications

SEPTEMBER 22, 2015

When we’re approached about strategy at SHIFT, we’re often being asked about the reasons behind why we’ve made the recommendations or choices we have about the approach to a program. eBooks, whitepapers, a good blogging strategy, speaking, and so forth. What are the goals? That’s it. Chel Wolverton.

Strategy 60

Strategy eBook Leadership Resources 60

Doctor Spin

JANUARY 7, 2024

As organisations learn to thrive without legacy news media, the PR function must abandon using Media Blackouts as a long-term strategy. Organisations will likely opt for “Post-Truth” strategies themselves, leading to organisational corrosion from the inside out. For questions or PR support, contact me via jerry@spinfactory.com.

Interviews 59

Interviews Media eBook Journalism 59

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. In most universities, Marketing is taught as a part of Business Administration.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Onclusive

AUGUST 30, 2017

For a more in-depth look at PR Attribution, download our free eBook. Almost as important as implementation, monitoring and refining your new PR strategy will also provide tremendous value to your PR lifecycle. For additional details, graphs, and insights on utilizing PR attribution in your business, download our eBook today.

Tools 170

Tools eBook System Data 170