Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Giving back to your community can be a big boost to your brand.”.

Local 216

Local Government Community Corporate 216

Sword and the Script

NOVEMBER 7, 2023

Beyond mitigating the physical or cyber damage, there is also a fight to ensure that an organization’s reputational damage is mitigated.” I had no idea such a thing existed, but Poppulo has paid for reprint rights to download the report , so I did. The first “finding” in the report? PR tech mentions Meltwater releases “winter” updates.

Employee 141

Employee Software Survey Tools 141

Cision

JULY 25, 2017

By using a media database to target reputable outlets in your industry. Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Melissa Agnes

SEPTEMBER 3, 2014

Don’t just pitch the idea quickly during your weekly meeting. For this, your presentation should: Scare them a little: Highlight the most pertinent risks that threaten your organization, as well as the damaging impact these risks can have on the organization’s reputation and bottom line. 1) Prepare a presentation.

Crisis 243

Crisis How To Crisis Management Case Study 243

Newsfile

JANUARY 30, 2024

Download the report! Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

SEPTEMBER 14, 2019

The best pitches are short emails in the morning. 93% of reporters prefer 1:1 email pitches, although 19% said mass emails and newswires are okay. Most journalists (65%) prefer to be pitched before 11 a.m. 73% of journalists are OK with receiving a follow up to a pitch they didn’t initially respond to. Credible sources.

Survey 78

Survey Media Relations Report Media 78

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. The full report is ungated and freely available for download. Cision also pitched microsites for ESG solutions a few months ago. Pitching on Fridays. “We

Software 85

Software Pitching Internal International 85

Sword and the Script

APRIL 11, 2017

A pitch is certainly a staple way of getting the word out, but email inboxes are crowded. 2) Email still the preferred pitching channel. Most reporters prefer that PR pitches or outreach is conducted by email, as opposed to over the phone or through social media. 3) A good reputation helps sell a story. Talk to Us!

Report 72

Report Media Survey Pitching 72

Cision

JUNE 25, 2015

Your shares will help build a reputation as a future source who drives results for them. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Most companies see new press as the end result of pitching, fostering a relationship with a journalist and interviewing. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Visit Duration, all of which can help determine whether or not a site is worth investing your time in pitching.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Visit Duration, all of which can help determine whether or not a site is worth investing your time in pitching.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Visit Duration, all of which can help determine whether or not a site is worth investing your time in pitching.

Tools 62

Tools Blogging Pitching Google 62

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”.

Advertising 100

Advertising Advertising Television Radio 100

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora. Copyright Act, fines can be as high as $150,000 per download. Under the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora. Copyright Act, fines can be as high as $150,000 per download. Under the U.S.

Film 60

Film Print Creativity Internal 60

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

AUGUST 5, 2021

You’ll need a strong email subject line, pitch email, and headline. You won’t have to ruin your reputation due to someone else’s mistakes. Don’t make the journalist download the images through Dropbox or another site. Do your due diligence before submitting the release along with your pitch.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

Public Relations Sydney

JANUARY 18, 2015

Branding is an important aspect of a business’ reputation, used to showcase how they are unique and stand out from the competition. Personal branding is in essence your reputation and can define you as a leader in business or in your career. Start pitching to media outlets and connect with your audience.

Brand 40

Brand Branding How To eBook 40

David PR Group

FEBRUARY 12, 2016

Career Press in New Jersey will publish my book, How to Protect (Or Destroy) Your Reputation Online , and it will be available in bookstores, online, and “wherever fine books are sold” by the end of the year or shortly thereafter. I have been writing pitches to journalists for decades, literally. Here’s how I did it. –John.

Reputation 40

Reputation Pitching Writing Analysis 40

Polaris

MARCH 20, 2015

In 2006, we started working with a reputable search company. We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. If you need help starting or maintaining a blog, download our eBook, Business Blogging Fundamentals. Sound too good to be true? It turns out it was.

SEO 100

SEO eBook Google Engineering 100

Cision

MAY 25, 2017

That nothing they say will hurt their and the brand’s reputation. Ramp specifications, the pitch, materials, width, weight. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. This is dangerous in two ways. Every detail. Scott Stratten is the President of UnMarketing.

Employee 129

Employee Brand Branding Policies 129

Public Relations Sydney

NOVEMBER 16, 2014

These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile. For more great tips download our free PR eBook “How to Use PR to Get Amazing Results” by clicking the button below.

Local 90

Local Social Media eBook Meeting 90

Public Relations Sydney

SEPTEMBER 8, 2014

Specialist PR people know which media to target for which message (and often have cultivated incredible contacts), what content the media want , when to pitch them which story and what is the best way to deliver your message. For more great tips visit our website www.cpcommunications.com.au or download our free PR eBook [link]. .

eBook 84

eBook Agency Advertising Advertising 84

Beyond PR

JULY 25, 2017

By using a media database to target reputable outlets in your industry. Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists. So, how can you ensure that happens?

Strategy 64

Strategy How To SEO Engineering 64

Stephen Waddington

JUNE 26, 2018

It’s essential for reputation monitoring and crisis management. You can read my analysis of Valin's work and download his paper here. Listen to pitches and ask to trial tools for yourself. #4 Brandwatch helps spot patterns in thousands of social media posts, and quickly determines their sentiment.

Ethics 69

Ethics Analysis Technology Data 69

The Resolution Blog

JANUARY 8, 2018

New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. Don’t miss out download now. Greater reach but also a potential reputation issue. Download our ebook PRetrospective now. Watch the recording now. The results? Woah artificial what?

Tools 136

Tools Publicity Measurement SEO 136

Katie Paine's Measurement Blog

MAY 25, 2023

Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. You need the PR equivalent of a customer relationship management (CRM) system that can keep track of all your media contacts, what you’ve pitched them on, and whether they’ve run any stories. “Reputation Monitoring,” etc.)

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

JUNE 22, 2021

Google, unfortunately, is developing a reputation for screwing over anyone that is dependent on their services to uphold. As the name suggests, the company creates an array of tools – landing pages and automated email drip campaigns – aimed at facilitating conversions, whether that’s white paper downloads, or email subscribers in this case.

Google 109

Google Tools Analytics Blogging 109

Beyond PR

AUGUST 12, 2016

Content should go beyond a sales pitch. Keyword stuffing makes your content read awkwardly and negatively impacts your reputation. Download How Buyer 2.0 A white paper can easily be split up into blog articles and social media posts to give it more momentum. What value do you provide? Need to promote a new product?

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Solo PR Pro

FEBRUARY 11, 2016

(Define your focus) – Determine what you are aiming to accomplish whether it’s introducing a new product or service, generating new leads, increasing brand visibility, managing reputation, building thought leadership or advancing a core key message. Perfecting the pitch. Sending a good quality pitch to the wrong target.

How To 40

How To Guidelines Pitching Writing 40

Buzzstream

AUGUST 13, 2018

DA 40-70: These are sites with good authority that are great to reach out to about on page links, updating articles, and low-touch pitches. Reputation – Does the site/author have a reputation that could prove injurious to your brand? For example, is there a “download now” button that redirects to a third party site?

Google 117

Google Measurement Advertising Advertising 117

Buzzstream

APRIL 10, 2019

There are potentially limitless outreach prospects in the world with the right pitch and angle, so how do you know when you’ve got enough in your list? Look for opportunities to embed downloadable content, insert strategic (not too annoying) pop ups, or guide through the content itself to a conversion. Queue Ads and Paid Promotion.

How To 125

How To Data Community Groups 125

Sword and the Script

MAY 14, 2019

The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and. Also, please read the Pitches! DA is just one factor in the equation. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Beyond PR

JUNE 3, 2016

If your brand already has a reputation in the marketplace as having a consistent voice, maintaining it during times of economic trouble will present a lasting, and strong, image that reinforces confidence among shareholders, customers, sales leads, and other audiences. Get the entire executive board talking.

Comparison 40

Comparison Financial Internal International 40