Remove Advertising Remove Download Remove Pitching Remove Reputation
article thumbnail

What journalists need from PR pitches

Presspage

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Personalize your PR pitches.

article thumbnail

Inside Podcast Promotion

Marketwired

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. Click To Tweet.

article thumbnail

PR consulting: Why your business should care

Public Relations Sydney

People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Editorial coverage is trusted more than running an advertisement. Assuming you can afford it, and assuming the agency is reputable, you can gain much by getting PR consulting through working with a PR agency.

eBook 84
article thumbnail

Copyright Compliance for PR Professionals: The Basics

Critical Mention

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Then they rely on subscriptions and/or advertiser fees to recoup their costs and make a profit. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora.

Film 60
article thumbnail

Copyright Compliance for PR Professionals: The Basics

Critical Mention

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Then they rely on subscriptions and/or advertiser fees to recoup their costs and make a profit. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora.

Film 60
article thumbnail

55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. Don’t miss out download now. Online advertising has changed. Greater reach but also a potential reputation issue. Download our ebook PRetrospective now. The results?

Tools 136
article thumbnail

PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and. Also, please read the Pitches! DA is just one factor in the equation. Sentiment analysis.