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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. News distribution has advanced to include better targeting, social media intelligence, and deeper analytics.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. However, any executive who uses it to try to avoid news media questions in real time will probably find it won’t accomplish that.

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5 Ways Associations Can Save Time on Marketing and Sales Efforts

PR 20/20

With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused. Gate it behind a landing page with a form and use HubSpot's marketing tools (email, social media, ads) to promote it.

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Dealing with various stakeholders in the educational sector

Presspage

More channels are being used in communicating, internally and externally. Social media channels are an important aspect in a PR strategy, make sure to direct your attention to the channels your audiences are actually using. Of course the RSS feed and social media channels need to be filled with interesting and engaging content.

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Traveler Expectations for In-Flight Technology

Cision

A review of nearly 120,000 posts from travelers discussing the in-flight experience on social media channels during the past six months surfaced some of the in-flight travel expectations of this audience. The availability of in-flight Wi-Fi was a selling point for travelers, surfacing in 15 percent of social discussion.

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Why it’s Worthwhile to Pay For Media Monitoring

Beyond PR

Robust Social Media Monitoring Requires Sophisticated Tools. Social media is now a platform that businesses need to be listening to in order to accurately monitor crisis planning or campaign monitoring. Further, “Some 61 percent of social media marketers at agencies say measuring ROI is among their biggest challenges.”.

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5 essentials for a successful newsroom

Presspage

Visitors may come from a social media platform, a newsletter, another article they have read on your website, an external link or another place where the link to your press release can be found. Enrich your news release with images, infographics, slideshares and video to create a pleasurable experience for your visitors.