Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Relationship building takes time.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Plenty of companies are opting to use social media to share company news instead of the classic release. Quality writing rises to the top. Yet a press release can still offer benefits.

SEO 221

SEO Data B2B Writing 221

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. It enables practitioners to understand stakeholder interests and make better-informed pitches.

Publicity 105

Publicity Tools Exercises Ethics 105

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Owned Media/Content Strategy. Media Monitoring & Analysis. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches.

Pitching 92

Pitching LinkedIn Technology Engineering 92

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. ” But people have been saying press releases have been dead for years, since the advent of social media. Yeah, I know, it makes for captivating clickbait. Well, it is Inc.

Writing 177

Writing Pitching Report Industry 177

PR Fuel

OCTOBER 14, 2022

Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth. It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign.

Small Business 95

Small Business Community Local Social Media 95

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content.

Publicity 52

Publicity Training Data Tools 52

Wadds Inc.

NOVEMBER 11, 2023

Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. The functional public relations role of producing words and pictures such as press releases, articles, quotations, media pitches, and social media posts can already be automated.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. The document will include all pre-event tasks, times and project owners up through each element of the event itself, the full script, and post-event work.

Pitching 185

Pitching Survey Video Examples 185

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Before Writing a Press Release. How to Write the Best Press Release?

Engineering 128

Engineering Writing Social Media Tools 128

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) If you see that your target site shares a lot of map content, create and pitch some map content.

How To 62

How To Google SEO Pitching 62

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Tools Agency Resources 136

Sword and the Script

AUGUST 14, 2018

When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. First, reporters do care about the potential performance of a story idea on social media. 6) Technology that will change reporting.

Survey 102

Survey Report Media B2B 102

Cision

SEPTEMBER 13, 2017

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Editorial Guidelines: Establish writing standards to ensure consistency across content. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites.

Corporate 270

Corporate Brand Branding Guidelines 270

PR Fuel

OCTOBER 27, 2020

A press release is a very specific document. Even if you are adept at writing, you may not necessarily have the kind of writing skills for a press release. It involves telling a story, conveying news, and selling a product or service all in one document. The Great Elevator Pitch Press Release.

Examples 52

Examples SEO Writing Engineering 52

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak.

Pitching 40

Pitching Media Small Business Writing 40

PRSay

AUGUST 8, 2018

Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. Luckily, hundreds of online templates are available to download free, or you can create your own document. Doing so will ensure your pitches and posts are timed appropriately.

Pitching 136

Pitching Interviews Video Report 136

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video.

Case Study 178

Case Study SEO Film Video 178

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

AUGUST 4, 2020

The reports offer “demographic and firmographic data” on readers and “top-of-funnel metrics like click-through data, social media engagement, multimedia plays and document downloads.” c) What makes a great pitch? Cision announced “ premium visibility reports ” for press release distributions through PR Newswire.

Media Relations 149

Media Relations Media Print Software 149

Cision

JUNE 8, 2016

What’s your secret to media relations success? I learned early on that it all starts with good writing skills. In addition to being a tool to share ideas effectively, the act of writing requires that you develop your message and organize your thoughts. Following them on Twitter, Facebook, LinkedIn, etc.,

Financial 120

Financial Healthcare Media Relations Technology 120

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Social media sources can include Twitter lists, Facebook groups, and LinkedIn communities. Check their social media coverage, too.

How To 72

How To Pitching Writing Social Media 72

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. And keep in mind, slapping the word “embargoed” on a document doesn’t compel anyone to abide by it.

Company 99

Company Survey Pitching Report 99

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. This document answers key questions such as: What is the background of the initiative? What story opportunities exist for both traditional and social media? So they both got it! How do you get it and finally get there? Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series). Or, riding my bike.

Groups 55

Groups Meeting Transportation Media 55

The Resolution Blog

FEBRUARY 25, 2019

It’s using your own channels (like your blog and social media) to attract people to your business. I worked in PR and did a lot of traditional pitching and working with journalists and media people. They get thousands of email pitches per day. I write a lot about inbound PR on my blog.

Measurement 120

Measurement Case Study Pitching Agency 120

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. write their own blog post to promote IWD 2012. And then we pitched. Do not send blanket pitches. The timeframe. That’s a lot !

Case Study 102

Case Study Internal International Study 102

Shift Communications

FEBRUARY 10, 2015

That post, along with my own experiences in the communications trenches, inspired me to create the Social Media News Release , which we’ve updated to version no. And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). He was right. 3 as a microsite.

Agency 60

Agency Social Media Government System 60

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Bad Pitch Blog

OCTOBER 24, 2007

Karen Russell is one of several teachers I’ve met online and off that have a passion for social media and bridging the gap between practitioners and students. So I picked “3 things you should know before you write a cover letter.” But I’ve read hundreds scanned thousands and they’re a pitch.

Pitching 44

Pitching Ethics Interviews Blogging 44

Stephen Waddington

JUNE 26, 2018

You can review the results in this document. Brandwatch helps spot patterns in thousands of social media posts, and quickly determines their sentiment. It’s a debate that’s taking place not in the media or PR industries, but among the computer and data science communities. It’s an ongoing project.

Ethics 69

Ethics Analysis Technology Data 69

Buzzstream

APRIL 25, 2024

For example, here is what Sprinklr’s top keywords look like: I see many social marketing-related terms, so this would generally be a good fit. For instance, social media marketing is still digital marketing, a space we play in. Craft Your Pitch First, click on the Sequences tab in the top navigation bar.

Brand 62

Brand Branding How To SEO 62

ImPRessions - Crenshaw Communications

JULY 27, 2021

How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. What did I learn then, and how similar is my current experience to it?

Conference 368

Conference Pitching Agency Writing 368