Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either. So, what can you do?

Survey 135

Survey Measurement System Education 135

Barokas

SEPTEMBER 28, 2018

is launching to provide a marketplace where solo and small firms can access research and documents, and sell their own documents in the marketplace. She founded geeRemit, a mobile app for global money transfers based on blockchain technology. Future Sight AR (Houston, TX). Magic AI (Seattle, WA). Magic AI – you had me at horses.

Construction 111

Construction Case Study Mobile Meeting 111

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos. Measure your success. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos. Measure your success. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

Stephen Waddington

OCTOBER 4, 2018

Crowdsourced tool database Technology is enabling us to work smarter and more efficiently. You can explore the Google document , and contribute to the project. Law, ethics, professional standards, leadership and personal skills appear to be protected areas. You can check out the skeleton for yourself.

Ethics 90

Ethics Tools Groups Government 90

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. establish thought leadership. Word document?

How To 177

How To Guidelines Content Marketing Video 177

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos. Measure your success. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. Be sure what you are measuring matches business goals.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

JUNE 27, 2017

Documented strategy. 1) Hands on marketing leadership. Of course, that makes sense: any business initiative that stands a chance of success requires resources, but it’s my observation that the survey data misses an important point: marketing leadership. Consistency. The time and resources to produce quality.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Stephen Waddington

APRIL 23, 2020

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario.

Government 132

Government Crisis Exercises Retail 132

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Marketing 46

Marketing Case Study Software Analytics 46

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. How do you measure in reasonably objective numbers the impact of the PR you’ve received? Measure the Quality of Your Audience. Increased trust in your brand.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Contently - Strategy

AUGUST 5, 2020

Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. The company’s internal SMEs had to be willing to help, and the rest of the senior leadership needed to support the content-first focus.

Financial 82

Financial Strategy Government Leadership 82

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. There’s a certain stigma attached when discussing self-publishing in mixed company.

Print 120

Print How To Local Customer Service 120

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The exercise proved educational for the account team, but the resulting 50+ page document provided little value and results to our clients in the short term.

Strategy 40

Strategy Marketing Internal International 40

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Prohibition

DECEMBER 13, 2021

Technological crisis. A technological crisis is a massive problem within a business that is created by technology. This is the implementation of contingency plans even after putting proactive measures in place. As a case study, consider a technology breakdown. Recovery crisis management. Build the plan.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays.

Measurement 72

Measurement Media B2C B2B 72

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Assign project teams.

How To 60

How To Software System Employee 60

Scott Public Relations

NOVEMBER 10, 2022

Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions. Example: “You’ll see my tax reports as soon as this audit is over,” followed by the headlines of multiple lawsuits files to hide the tax reports and the business documents. Here we go again.

How To 52

How To Insurance Insurance Ethics 52

Shift Communications

AUGUST 24, 2016

Lack of senior leadership endorsement/pressure. Applications from these vendors and others will push cross team and cross department collaboration, surfacing the need to share data alongside documents for better context, use and ROI. The outbound messaging creates measurable demand for the new services, which feeds into the CRM system.

Data 60

Data Marketing System Google 60

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. Engagement with news brands online is messy and tricky to measure. In some newsrooms, particularly online publications, the personal performance of a journalist is measured by the views, shares and reaction of their editorial content.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. We engage with clients around a manifesto focused on change, sustainable growth, working better and smarter, teaching, leadership, and community.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. Marketing predictions. Susan Kostal | Stet.

Marketing 167

Marketing Employee Content Marketing Training 167

Maxim Behar

NOVEMBER 16, 2020

We must fight this disease and follow all measures strictly. We, ordinary people, must really observe conservative measures, be careful, put on masks. In Madrid, they do not comply with restrictions, do not observe distance, all measures have been lifted and at the same time there are the least infected.

Government 52

Government Measurement Crisis Radio 52

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The skills, technology and workflow used in media and public relations are converging. 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164