Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

ImPRessions - Crenshaw Communications

JULY 22, 2020

It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. As the conferences and awards manager at Crenshaw, I spend a lot of time helping our B2B tech clients win thought leadership speaking gigs at conferences. It’s also an opportunity to build your personal reputation, naturally.

How To 232

How To Conference B2B Advertising 232

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. This is a one-or-two page document that highlights something new or different your company is doing. Reputation and Brand Management. Thought Leadership. PR vs. Marketing.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. Consistency and quality are key when building a reputation as an industry authority.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

. “Lean” communications like emails or shared documents are best for routine updates and edits to materials. Some marketing teams have their own ideas for what will make news. Some CEOs and others in leadership positions shun the idea of media training. Misguided media relations strategy.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work. For example, they didn’t ask about reputation, sourcing or the impact of search on newsgathering. A majority (78%) of U.S.-based

Survey 103

Survey Report Media B2B 103

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Ethical Voices

JULY 24, 2023

Because at the end of the day, that’s your reputation. Keep it to the factual issues with documentation proven related to the position. You may win a battle, but not the long-term impact or reputational challenge. In some cases that means that we are looking at years of experience, impact, and what market they’re in.

Ethics 76

Ethics Government Pharmaceuticals Policies 76

Landis PR

APRIL 19, 2021

In an international collaboration, led by LCI’s German Public Relations Global Network (PRGN) PR partner, cometis , and the market research institute KOHORTEN together with their other PRGN partners Currie and Xenophon Strategies , the report examined 140 of the world’s largest companies for the quality of their sustainability reports.

Report 52

Report Financial Comparison Government 52

Solo PR Pro

MARCH 1, 2016

Do they show a propensity towards repeatedly revising documents and continually reworking something unnecessarily? When an organization’s internal dynamics are unhealthy and counterproductive, it can wreak havoc on not only your work with them in the short-term but also carries the risk of harming your reputation in the long-run (e.g.,

Guidelines 40

Guidelines Construction Employee Policies 40

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. Ritz-Carlton. 2012, May 17). Suggested Reading Michelli, J.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on AgilityPR.com Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Great publicity must be earned.

Radio 100

Radio Print Television Local 100

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data-driven PR drives marketing engagement. The overall PR/marketing trend is toward more content, and specifically more visual content. Data makes great thought leadership. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR Conversations

AUGUST 18, 2011

Perhaps even more dangerous, the remit of PR is restricted to a smaller, subservient role under the marketing tent. Marketers look to champion consumers…to tell their companies’ stories. When I started using “organizational narrative” in my tweets, Eric asked me for some documentation about the concept.

Construction 40

Construction Internal International SEO 40

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. The recruitment market is tough. The recruitment market is tough. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. It just so happened that the person who had generated the document in question was my corporate tormentor.

Ethics 79

Ethics Corporate Leadership Groups 79

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Communications Conversations

MARCH 14, 2017

This year, Heather starts her stint as president of MN PRSA–a big leadership spot. Professionally the organization has helped me grow skill sets and build a reputation in this community. To be compared to Gail is insanely flattering for so many reasons – her leadership abilities, her guts, her killer fashion sense.

Ethics 68

Ethics Leadership Examples Fashion 68

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. Thousands of these documents are published every day on newswires and websites. It’s a situation that is unique to public relations, and possibly marketing.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 174

Marketing Employee Content Marketing Training 174