Deirdre Breakenridge

OCTOBER 26, 2015

In fact, even though we may not work for organizations (although some of us do professional consulting), we can still keep pace with industry trends, understand the practical realities of PR work, and incorporate all of that into our teaching. At my school, we just launched our student-run PR firm this fall.

Education 150

Education Twitter Leadership Trends 150

Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! Professional Profiles are being explored on Twitter. Twitter is finally joining other platforms and experimenting with a new business aspect of the platform. Find out the latest updates across a variety of social platforms below!

Social Media 62

Social Media Reddit Trends Pinterest 62

Prohibition

MARCH 29, 2021

There’s been a whole lot of new updates and trends to keep marketers on their toes for a little while. Twitter announces two huge new updates – ‘Super Follow’ and ‘Communities’ Twitter is launching a ‘Super Follow’ feature that will allows users to charge followers for exclusive additional content.

Social Media 62

Social Media Trends Media Instagram 62

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR. Me included.

Digital PR 45

Digital PR Trends Training Media Training 45

Waxing UnLyrical

DECEMBER 11, 2013

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Buzzstream

AUGUST 12, 2020

Earned media interviews : Pitch a trend that your company fits or offer expertise on a timely issue that might match what this journalist is covering. . You don’t want a journalist writing on their public Twitter about your outreach: . The post Make These 4 Edits To Your Digital PR Outreach appeared first on BuzzStream.

Digital PR 62

Digital PR Pitching Interviews Writing 62

Flack's Revenge

DECEMBER 4, 2018

Amidst these trends I thought I’d investigate what people who work in the field have to say. It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. If there’s enough interest in the topic, I may run a Twitter chat. Should brands hedge their bets?

Social Media 174

Social Media Marketing Media Facebook 174

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. For example, Nike strives to reply to any consumer requests quickly, and the brand has even created a dedicated Twitter account that ensures any customer inquiries or complaints are immediately addressed.

Strategy 88

Strategy Marketing Reputation Survey 88

Rock the Status Quo

DECEMBER 18, 2014

SEO Trends for 2015 from Rand Fishkin, MOZ I’ll write a longer post about this in a few weeks, since I’d like to add some ideas to what Rand has to say, but this SlideShare includes some trends that every public relations practitioner should be following. Digital PR'

Blogging 124

Blogging SEO Sports Digital PR 124

The Proactive Report

MAY 27, 2017

And the cuts keep coming: In 2016 at least 400 cuts, buyouts or layoffs were announced and the trend continues in 2017 with layoffs at the New York Times, The Sacramento Bee and others. Fo llow me on Twitter. Get the Digital PR Tips newsletter each week. Radio and TV stations are also hard hit.

Media Relations 127

Media Relations Media Newspapers Radio 127

The Proactive Report

MAY 8, 2017

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. a digital PR and social media agency helmed by Top 50 Social Media Influencer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2017.

Social Media 140

Social Media Strategy Pinterest Media 140

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Trends and popularity. Using trends and popularity data takes us to the trendy tactic of newsjacking for PR.

Data 116

Data Google Trends Survey 116

Burrelles Fresh Ideas

JANUARY 2, 2024

AI algorithms can analyze data more intricately than ever before, predicting trends and user behaviors. You can connect with him on X (formerly Twitter) or LinkedIn. Artificial Intelligence: The New Frontier in SEO Artificial intelligence (AI) is poised to redefine SEO strategies.

SEO 85

SEO Mobile Engineering Ethics 85

The Proactive Report

MAY 10, 2016

Using Instagram to test the market is a good way to make sure you are on the right track, either by season or trend. Hashtags are a way for folks to search within Social Media platforms like Twitter and Instagram. Watch the trending hashtags and see if there is one you can use in your posts. Test the Market. Use Hashtags.

Small Business 100

Small Business Instagram Banking Fashion 100

The Proactive Report

APRIL 3, 2017

The media trends are clear – journalists need PR to provide them with content. Follow me on Twitter. Get the Digital PR Tips newsletter in your inbox every week. . • Credible industry experts. Fact sheets by topic. Story Ideas. We must give them quality content in a format they can find and use quickly and easily.

Media 100

Media Video Mobile Report 100

The Proactive Report

JUNE 30, 2015

Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Follow me on Twitter. Get our Digital PR Tips newsletter. Almost half (48%) felt that their content was not creating any customer engagement.

Tools 100

Tools Strategy Content Marketing Measurement 100

The Proactive Report

MAY 2, 2015

Key trends. Follow me on Twitter for daily Digital PR tips. The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015. The percentage listening in 2015 was up two points over 2014 levels (15%). Things to consider.

Report 100

Report Mobile Newspapers Media 100

wiredPRworks

JANUARY 13, 2022

Barbara is an international trends speaker with a Scottish / Irish / Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. Facebook: [link] Instagram: [link] LinkedIn: [link] Twitter: [link] Podcast: www.GrowingSocialNow.com. Let’s Connect! Over to you.

Strategy 52

Strategy Training Insurance Insurance 52

The Proactive Report

MAY 12, 2016

It’s no wonder then that visual content is the top marketing trend for 2016. Especially when you’re talking about marketing and digital PR. Follow us on Twitter. Researchers also discovered that a colored visuals increases people’s willingness to read a piece of content by 80%. VISUAL REAL ESTATE.

Real Estate 100

Real Estate Brand Branding Survey 100

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Solo PR Pro

AUGUST 11, 2015

Watch the #SoloPR hashtag on Instagram for attendee pics and #SoloPR on Twitter for live tweets, on-site photos and more! Many of the featured speakers at this top-notch conference are Solo PR Pro members, including: 21 st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc.

Conference 40

Conference Small Business Storytelling Journalism 40

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

The Proactive Report

JUNE 18, 2021

Many reporters are on Twitter and LinkedIn. Influencer marketing trend is one that has gained momentum in recent years. How do you think a small business can leverage influencers specially when on a low budget and tight PR strategies? Working with influencers has always been a part of PR.

Small Business 213

Small Business Fashion Groups Local 213

Lauri Pehar Borsh

AUGUST 18, 2015

Admittedly I’m a late adopter, having only joined Instagram this past week and Twitter a few years back. Here is what I learned: Social media is here to stay and employers hire people to ensure the person portrayed on the likes of Facebook, Twitter, Instagram is the person they think they are hiring. 3) Think very small steps.

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Admittedly I’m a late adopter, having only joined Instagram this past week and Twitter a few years back. Here is what I learned: Social media is here to stay and employers hire people to ensure the person portrayed on the likes of Facebook, Twitter, Instagram is the person they think they are hiring. 3) Think very small steps.

Social Media 60

Social Media Brand Branding Media 60

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

5W PR

JANUARY 17, 2020

PR pros could be forgiven if they feel like they are the living the same day over and over when it comes to trying to demonstrate the value of their activities. Nonetheless, there are miles to go, and many CFOs still view PR as a cost center and not a profit center. Lose the vanity metrics.

Measurement 78

Measurement Publicity Television Analytics 78

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. For tech PR pros, Digiday is a great publication and considered a top tier placement. NRF Smartbrief.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 60

Social Media Pitching Media LinkedIn 60

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100