5W PR

SEPTEMBER 13, 2022

When it comes to investing in digital marketing, it’s important for companies to stay on top of the latest trends in this industry to invest in the right strategies. The post 5 Digital Trends We Are Seeing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Pinterest Product Launch Instagram 78

The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Read the full article on the 10 Trends. The post 10 Content Trends to Watch in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Diversification of content channels.

Trends 149

Trends Small Business Content Marketing Training 149

The Proactive Report

FEBRUARY 22, 2016

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Find a way to tie your story into a major enterprise news item or trend.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Find a way to tie your story into a major enterprise news item or trend.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. And as the media landscape keeps shifting, even experienced PR pros are discovering that earned media is not what it used to be. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

The Proactive Report

MAY 2, 2015

Pew Research released their 2015 State of the Media report this week. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. Key trends. Follow me on Twitter for daily Digital PR tips.

Report 100

Report Mobile Newspapers Media 100

The Proactive Report

DECEMBER 9, 2022

One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them.

Analytics 246

Analytics YouTube Analysis Data 246

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR.

Digital PR 45

Digital PR Trends Training Media Training 45

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . Earned media interviews : Pitch a trend that your company fits or offer expertise on a timely issue that might match what this journalist is covering. . With just a couple of minutes of journalists/editors’ attention (at the most!),

Digital PR 62

Digital PR Pitching Interviews Writing 62

The Proactive Report

NOVEMBER 1, 2022

It’s vital to embrace the new digital methods of communication to ensure success. Trends like the hybrid workplace and the metaverse affect both the workforce and customer experience. For more Digital PR Tips subscribe to our newsletter. These technology advances continue to escalate and create new challenges.

Communications 130

Communications Social Media Employee Crisis 130

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. Reporters were getting more emails than ever – and traced many of them back to Vocus. It was a very humbling experience.

Reddit 179

Reddit Software B2B Technology 179

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. What are your thoughts on the Indian PR digital evolution?

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Prohibition

MARCH 29, 2021

There’s been a whole lot of new updates and trends to keep marketers on their toes for a little while. At Prohibition, we work with a range of brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Social Media 62

Social Media Trends Media Instagram 62

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

5W PR

MARCH 29, 2024

By providing valuable insights and commentary on industry trends and issues via media channels, companies can establish their brand as a reliable information source. Digital PR Harnessing online channels like social media engagement, content marketing, and influencer outreach is key.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

The Proactive Report

APRIL 15, 2023

Just as happened with social media, many PR practitioners are not jumping in. It allows you to analyze large amounts of data, generate insights, and identify trends in real-time. Why should you embrace AI? They should look for tools that are easy to use, reliable, and offer real-time insights.

Social Media 130

Social Media Measurement Tools Data 130

The Proactive Report

DECEMBER 26, 2022

Video trends for 2023. Reporters and media are looking for content and TikTok is providing it. So, it is no wonder that 89 percent of marketing professionals report using videos as a marketing tool. The post Why Video is Vital in 2023 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Video 162

Video Film Social Media Facebook 162

The Proactive Report

MAY 27, 2017

Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. That means there are fewer reporters to pitch your stories to. And according to the Department of Labor there are 240,700 PR Specialists employed in the US.

Media Relations 127

Media Relations Media Newspapers Radio 127

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate 100

Real Estate Storytelling Digital PR Advertising 100

The Proactive Report

APRIL 3, 2017

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. How does this affect PR? Imagine you’re a reporter looking for sources for a story you’re working on late at night. The media trends are clear – journalists need PR to provide them with content.

Media 100

Media Video Mobile Report 100

The Proactive Report

MAY 8, 2017

a digital PR and social media agency helmed by Top 50 Social Media Influencer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2017. Download the PDF of the Social Media Strategy Template here. Meritus Media Inc.,

Social Media 140

Social Media Strategy Pinterest Media 140

The Proactive Report

FEBRUARY 17, 2023

Building brand affinity and trust is a crucial trend for 2023 as companies strive to establish long-term relationships with their customers. 888 243 3470 The post Brand Awareness, Brand Visibility, and Trust appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Brand 130

Brand Branding Ethics Engineering 130

Rock the Status Quo

OCTOBER 27, 2014

It’s a great opportunity to focus on industry trends, thought leadership and company culture – and let their voice be heard. Create a quarterly trends post showcasing their thought leadership ideas or forecasts in the post. And it’s a GREAT example of today’s digital PR! Digital PR'

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Sword and the Script

JULY 2, 2019

PRWeek reporter Sean Czarnecki quotes him in his story as saying, “We’re going to put our heads together about how we can integrate further and create more products.” Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. That partnership has ended.”. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

PRSay

MAY 22, 2020

As the media landscape continues to grow and evolve, PR professionals face greater challenges in figuring out effective ways to build relationships and communicate with journalists. Keeping up with the latest trends in journalist behavior to better inform your communications strategy can be no easy feat.

Pitching 179

Pitching Journalism Survey Report 179

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. 2023 is right around the corner.

Digital PR 264

Digital PR Marketing Infographics Video 264

The Proactive Report

JUNE 18, 2021

Discover where the reporters and bloggers you’d like to connect with find their stories. Many reporters are on Twitter and LinkedIn. Use HARO to find stories reporters are working on. Influencer marketing trend is one that has gained momentum in recent years. Working with influencers has always been a part of PR.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

JANUARY 31, 2023

Here we’re going to be sharing just a few of the ways you can use social listening tools for your PR campaigns. Reactive PR This means being reactive to what is trending in the media. Social listening tools help with this by allowing you to track industry trends and conversations as they happen in real time.

How To 62

How To Analysis Comparison B2C 62

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It calls for a multi-layered campaign supported not only by traditional and digital PR tactics, but with special events for employees and stakeholders, paid and earned social media campaigns, executive visibility, and new creative concepts designed to move the brand forward. An influencer marketing campaign.

Marketing 310

Marketing Product Launch Corporate Viral 310

Solo PR Pro

APRIL 6, 2021

That means staying extremely close to the news and following those reporters writing about key trends on an hourly basis throughout the day. I’ve also found that reporters use LinkedIn in much the same manner, multiplying the value of engagement opportunities by expanding my media list of active reporters.

Tools 89

Tools Google LinkedIn Leadership 89

The Proactive Report

JUNE 30, 2015

Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Get our Digital PR Tips newsletter. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results.

Tools 100

Tools Strategy Content Marketing Measurement 100

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies.

Trends 88

Trends Data SEO Consumer 88

Burrelles Fresh Ideas

JANUARY 2, 2024

AI algorithms can analyze data more intricately than ever before, predicting trends and user behaviors. Maximize your PR results with our media outreach planning, media monitoring, and media reporting services! Artificial Intelligence: The New Frontier in SEO Artificial intelligence (AI) is poised to redefine SEO strategies.

SEO 85

SEO Mobile Engineering Ethics 85

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. The gist of the report is that over the last few years the number of people who actually click a result and visit a website as a result of a search is dwindling.

SEO 100

SEO Mobile Engineering Google 100

Burrelles Fresh Ideas

AUGUST 2, 2023

According to Nielsen Reports , 93% of American adults listen to radio programs and other audio mediums at some point during the month. Musical Pursuits reported that most terrestrial radio listeners choose to get their news, music, and entertainment through radio instead of social media. The numbers for radio are impressive!

Radio 75

Radio Television Media Local 75