The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Lauri Pehar Borsh

MARCH 4, 2024

The Annual B2B Thought Leadership Impact Report, Edelman and LinkedIn’s latest collaboration, reveals insights into B2B marketing. The study examines the impact of thought leadership on B2B decision-makers and C-suite executives, providing valuable guidance for organizations operating in this field.

B2B 78

B2B Leadership Report Digital PR 78

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. LinkedIn is perfect for this. Here’s a snapshot of my recent posts on LinkedIn and how they’ve boosted reach. Enter multitasking!

LinkedIn 100

LinkedIn Brand Branding SEO 100

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . Do your research using the Buzzmarker tool as you browse the desired website or check LinkedIn and find who works as a writer/editor from the outlet you’re interested in. . 2020 Cision State of the Media Survey Journalist Respondent.

Digital PR 62

Digital PR Pitching Interviews Writing 62

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. However, reaching the top of the earned media pyramid is easier said than done.

Strategy 244

Strategy How To Media Measurement 244

Buzzstream

NOVEMBER 10, 2020

There is no excuse for getting a journalist’s name wrong and taking a few extra minutes to double-check it, against their email address, author bio, LinkedIn or Twitter profile, is essential. . It can also appear as though you haven’t taken the time to filter down your media list and have put in minimal effort into your outreach.

Pitching 164

Pitching Writing Digital PR How To 164

The Proactive Report

DECEMBER 31, 2017

I’ve seen several webinars and articles this week about the rise of earned media in the marketing mix. This is very good news for PR practitioners. But as more agencies not familiar with the ethos of media relations jump on this bandwagon there are some possibilities that concern me. Get the Digital PR Tips Newsletter.

Media 0

Media Media Relations LinkedIn Digital PR 0

The Proactive Report

OCTOBER 30, 2023

What are people saying about your brand when discussing CRM systems on social media? Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? Discover your current Brand Visibility Score.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. They get a new customer from LinkedIn every single week.

Internal 118

Internal International Insurance Insurance 118

Waxing UnLyrical

DECEMBER 11, 2013

The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. However, I believe that the PR agencies should take this as an opportunity rather than a challenge. It’s time for the next big leap in the way PR agencies work in India. Image: Amit Kumar via Flickr, CC 3.0.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Contact Out – This tool leans on LinkedIn for contact information and has newer AI integration to help find emails. Contact Out also has a browser extension.

How To 83

How To LinkedIn Tools Google 83

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. Favorite Social Media Platforms. Small Businesses Succeeding on Social Media.

Social Media 100

Social Media Company Media Study 100

The Proactive Report

OCTOBER 21, 2020

For a while, we were making a distinction between traditional PR and digital PR. But, if you are doing PR right, there is no difference. You might be using different techniques and media to get the result you want, but that result remains the same – capturing attention, creating affinity, and building trust.

Leadership 162

Leadership Pitching Social Media YouTube 162

The Proactive Report

APRIL 7, 2022

According to the report, investment in all digital marketing activities has increased since February 2021. percent) invest in website optimization, digital media, and search (69 percent). A quick scan of the PR and marketing jobs listed on LinkedIn shows that they all require digital skills.

Survey 147

Survey LinkedIn Engineering Web 147

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. What is it? FIVE WAYS TO CREATE VALUE.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. They use search engines and social media to find it. Distributed intelligently via social media.

Strategy 149

Strategy SEO B2C Engineering 149

Prohibition

MARCH 29, 2021

Although last month was the shortest in our yearly calendar – the world of social media has not fallen short! Here are five of February’s most notable social media updates! LinkedIn develops new program to support content creators. Previously, LinkedIn advertising has been very focussed on companies.

Social Media 62

Social Media Trends Media Instagram 62

The Proactive Report

FEBRUARY 7, 2018

A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier. A social media management dashboard. Connect on LinkedIn. Get the Digital PR Tips Newsletter. Then you send them just one link to that content with your pitch.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

JANUARY 2, 2017

This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Fake news hurts PR by lessening trust in all media. Do they have a LinkedIn account. Fake News vs Bad News.

Government 214

Government Digital PR Report LinkedIn 214

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. LinkedIn has groups for almost any type of business, interest, or profession. You can create your own groups on social media and build a community of engaged followers. Or you could leverage other people’s groups on LinkedIn and Facebook.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

NOVEMBER 12, 2016

Marketing and PR jobs are one area where digital skills are in high demand. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Report ROI.

SEO 153

SEO Engineering LinkedIn Analytics 153

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. This applies to the media also. The largest media houses are Sanoma, Alma Media, YLE (State owned), Keskisuomalainen, Kaleva and TS-Yhtymä.

Radio 64

Radio Pinterest Television Government 64

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. This month’s issue of PRSA Tactics has an article by Business Wire’s Ibrey Woodall called “Delivering News That Media Can Use.” I’d also suggest adding social media feeds to it.

How To 242

How To Survey Resources Social Media 242

The Proactive Report

JUNE 4, 2018

But until now you’ve never had access to data about the actual people using your website or following you on social media. You can contrast and compare your social media analytics with your site data and build a very accurate persona of your ideal customer, reader or prospect. Get the Digital PR Tips newsletter each week.

Analytics 127

Analytics Data Exercises Social Media 127

The Proactive Report

JUNE 26, 2017

Connect on LinkedIn. Get the Digital PR Tips Newsletter. The post Content, Links & Influencers appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Watch the video for the full explanation of how and why it works. Need help with your content strategy and influencer outreach?

Google 149

Google Guidelines SEO Digital PR 149

Deirdre Breakenridge

NOVEMBER 13, 2017

However, when you think about it, it’s not that the press release is dead, but rather it has been reinvented to reflect the shift towards digital PR. Today’s generation of PR professionals are more visual, they prefer graphics and images to help understand a message. Storytelling will become more creative.

Trends 0

Trends Storytelling Creativity Reputation 0

Burrelles Fresh Ideas

JANUARY 2, 2024

Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies. A social media campaign I spearheaded for a startup significantly amplified its online presence, indirectly boosting its search engine performance. . He is also the founder of Bosmol.com, a social media news log.

SEO 85

SEO Mobile Engineering Ethics 85