Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Other areas that have seen a reduction in budget are organic and paid social media optimisation.

Digital PR 78

Digital PR Report Communications Crisis Management 78

The Proactive Report

DECEMBER 16, 2014

So yes, SEO has become an important PR skill. Google has recently admitted to Search Engine Land that since October 2014 their Penguin algorithm that addresses the quality of inbound links and fights spam has been put on a rolling, continuous optimization schedule instead of sporadic updates. And suddenly Digital PR is in demand.

Digital PR 154

Digital PR Google SEO Content Marketing 154

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. Leveraging social media for SEO.

SEO 84

SEO Mobile Engineering Ethics 84

5W PR

SEPTEMBER 13, 2023

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience.

Brand 78

Brand Branding Media Resources 78

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . Browse the blog/media outlet and make sure that what you’re pitching would interest them somehow and that they did not just publish something similar. 2020 Cision State of the Media Survey Journalist Respondent.

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater.

SEO 129

SEO Engineering Google Study 129

The Proactive Report

OCTOBER 7, 2016

The media landscape is still shifting – and will continue to do so as the young digital natives grow up and grow older. And as more digital natives get to an age where they’re reading and watching news, the numbers will keep moving in the direction of online.’ What this means for PR.

Mobile 133

Mobile Media Engineering Google 133

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Employ Hashtags. Publish Accurate and Relatable Content.

Media 103

Media Exercises Study Social Media 103

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. They use search engines and social media to find it. Optimized for search engine algorithms.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. 888 243 3470 The post Brand Awareness, Brand Visibility, and Trust appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Brand 130

Brand Branding Ethics Engineering 130

The Proactive Report

APRIL 7, 2022

According to the report, investment in all digital marketing activities has increased since February 2021. percent) invest in website optimization, digital media, and search (69 percent). A quick scan of the PR and marketing jobs listed on LinkedIn shows that they all require digital skills. Follow me on Twitter.

Survey 147

Survey LinkedIn Engineering Web 147

Axia PR

JULY 27, 2021

A digital marketing audit is a detailed analysis of your company's digital marketing strategies. It includes all aspects of online marketing efforts your company is focusing on, such as social media strategy, search engine optimization (SEO), email marketing, and content marketing strategy.

Marketing 118

Marketing SEO Analysis How To 118

Lauri Pehar Borsh

MARCH 21, 2019

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. Here are four search engine optimization trends to embrace: 1. The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh Digital PR.

SEO 60

SEO Trends Communications Engineering 60

The Proactive Report

JUNE 26, 2017

One of the places you need visibility is in the search engines – Google in particular. Get the Digital PR Tips Newsletter. The post Content, Links & Influencers appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Call 888 243 3470. Follow me on Twitter.

Google 149

Google Guidelines SEO Digital PR 149

5W PR

DECEMBER 21, 2022

Many people might not realize how popular Pinterest is, and has always been, as well as the fact that it’s one of the biggest search engines for many consumers. Nevertheless, Pinterest allows companies to generate a lot of website traffic, and increase their sales, as well as their authority and credibility in the market.

Pinterest 88

Pinterest Facebook Fashion Engineering 88

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site. Can't attend live? You should still register !

SEO 79

SEO Engineering Corporate Web 79

Rock the Status Quo

AUGUST 20, 2015

But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. Social media MASSIVELY outweighs the other three, in terms of search popularity. The results surprised me. I can tell you this.

SEO 100

SEO Comparison Content Marketing Trends 100

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Why is a solid opening essential to having media outlets pick up your press release?

Engineering 128

Engineering Writing Social Media Tools 128

Sword and the Script

OCTOBER 29, 2020

EL: Our goal is to help businesses improve their online visibility and digital PR is an increasingly important part of it. During the last four years, we’ve been adding many features in the digital PR space such as brand monitoring. Did SEMrush look at other PR software tools as potential acquisition targets?

SEO 66

SEO Strategy Software Digital PR 66

Bianchi Biz Blog

DECEMBER 2, 2021

During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. Today, online success starts with search engine optimization (SEO).

Automotive 68

Automotive Technology Engineering Trade Shows 68

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. Download the full PDF version of the infographic here .

Digital PR 264

Digital PR Marketing Infographics Video 264

The Proactive Report

JUNE 17, 2018

And it gets the attention of search engines and the media. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. An interview with her posted on the page raised this content from blah to important, and health bloggers and the mainstream media took notice.

B2C 157

B2C Study Exercises Sports 157

5W PR

MAY 25, 2023

The increase in social media and digital communication channels has made it easier for false information and fake news to spread quickly. This can be done using social media monitoring tools, search engines, or by setting up alerts. That can have serious consequences for businesses and individuals in the public eye.

Brand 88

Brand Branding Crisis Communications Reputation 88

The Proactive Report

APRIL 27, 2018

Rank Fishkin is very smart when it comes to what’s happening in the world of Search Engine Optimization. Google has long said it’s an answer engine, rather than a search engine. PR and the Future of Search. SEO writing is another digital skill that will soon be regarded as a core PR skill.

SEO 100

SEO Mobile Engineering Google 100

The Proactive Report

MAY 12, 2017

You have to make it visible on the web and in search engines. SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week. The post 5 Content Pitfalls in Fast-Growing Businesses appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO Internal 87

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 2: Eighty-Nine Per Cent of Customers Begin Their Buying Process with a Search Engine.

Social Media 75

Social Media SEO Media Local 75

The Proactive Report

JULY 1, 2016

Content curation is a vital part of social media content strategy. The downside is that it is one of the most time-consuming part of being a social media manager. Once again Sendible – in my view the best social media management dashboard available – has solved the problem. It also increases engagement.

Social Media 140

Social Media Engineering System Leadership 140

The Proactive Report

MAY 27, 2018

Social Media (75%). Media Relations (55%). If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. The post Big Changes Ahead in the PR Industry appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 12, 2016

Social media has become a melting pot of white noise. Especially when you’re talking about marketing and digital PR. The pay off is huge – the media, the public and search engines pay more attention to good original content. It’s no wonder then that visual content is the top marketing trend for 2016.

Real Estate 100

Real Estate Brand Branding Survey 100

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. Siege Media based these signals on years of first-hand experience from their link building teams.

SEO 83

SEO Web Tools Analysis 83

Lauri Pehar Borsh

SEPTEMBER 21, 2018

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. Here are four search engine optimization trends to embrace: 1. If you don’t rank first, there’s a lot you can do to improve your organic search results.

Trends 68

Trends SEO Communications Engineering 68

The Proactive Report

MAY 27, 2018

Social Media (75%). Media Relations (55%). If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. The post Big Changes Ahead for the PR Industry appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Social Media (75%). Media Relations (55%). If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. The post The Scale of Change in the PR Industry appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Industry 100

Industry Measurement SEO Corporate 100