Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. ” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons.

Survey 130

Survey Communications Measurement Internal 130

Cision

SEPTEMBER 14, 2017

What I want to do in this post is to take a look at how widespread the (non-pejorative) fake news phenomenon is and look at some ways that PR professionals and marketers can provide utility to journalists that may be on high alert for disingenuousness. Social media’s influence on journalism is not just for promotion, though.

Journalism 309

Journalism Study Social Media Resources 309

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

Stephen Waddington

DECEMBER 2, 2019

You’re reading the blog of the top Comms and PR Online Influencer of the Year. Vuelio named me the UK’s top Comms and PR Online Influencer of the Year at its annual online influencer awards. Vuelio has followed the market and broadened its tracking from bloggers to influencers across all platforms.

Community 85

Community Survey Government Blogging 85

Wadds Inc.

FEBRUARY 15, 2023

It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. The first two, focusing on the digital realm, make the book stand out from other crisis management manuals.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. Paid influence In France, a 1964 decree lays down the principle that the practice of public relations is incompatible with advertising.

Ethics 178

Ethics Publicity Enterprise Groups 178

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. This is what the new digital competitors do very well. They are specialists. You need time to learn.

How To 180

How To SEO eBook Measurement 180

Cision

AUGUST 3, 2017

Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco. .” and now we’re strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision.

Industry 0

Industry Communications Software Hotels 0

Communications Conversations

AUGUST 14, 2018

A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim , CEO of Mobile Monkey: The notion of the “unicorn” marketer is nothing new. I’m here today to tell you the modern day unicorn marketer is a complete myth. Influencer marketing. Social media marketing.

Mobile 133

Mobile LinkedIn Social Media Analytics 133

Prohibition

OCTOBER 12, 2023

Not only are new brands emerging, but the landscape of marketing and branding is also undergoing a transformation. In this podcast episode, we dive into these topics with Rachel Auty, both a marketing and beer expert. One of the key challenges in the craft beer industry is standing out in a saturated market.

Brand 71

Brand Branding Marketing Retail 71

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. By understanding their needs and emotions, corporate comms teams can create narratives that evoke empathy, inspire action, and establish a deep connection with the audience.

Brand 78

Brand Branding Storytelling Software 78

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Topics covered will include earned versus paid media, the role of influencers in PR, the importance of aligning the comms function with other disciplines and much much more.

Media 202

Media Storytelling Technology Data 202

Communications Conversations

JANUARY 11, 2022

This is purely a way for me to meet more new smart people across the digital and social industry here in MSP. 2 – Katie Zess, Associate Marketing Manager-Social Media, Renewal by Andersen. 4 – Laurie Blum, Vice President-Digital Marketing, CH Robinson. Second, there is no hidden agenda. That’s it.

Exercises 60

Exercises Meeting Energy Retail 60

NewsWhip

FEBRUARY 19, 2021

Meanwhile, the influence of traditional media – as encapsulated by Mr. Cronkite – is under attack from various sources. The decline in influence of media and the rise of a networked, multichannel and personalised media has many implications: for society, for media, for politics, and for each of us personally. .

Reputation 88

Reputation Social Media Reddit Media 88

The Resolution Blog

OCTOBER 13, 2015

What team structure has best integrated digital talent? We are in a privileged position to hear about the best comms development around the world. "We're on a mission to track down the world’s most amazing comms teams to discover their secrets, methods and philosophy" We’re not selfish at CoverageBook.

Digital PR 120

Digital PR Creativity Travel Media Relations 120

Sword and the Script

OCTOBER 5, 2021

“Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. The company has done a couple of things historically that allow it to stand out in the market.

Software 154

Software Tools Print Technology 154

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Both are designed to apply marketing lead attribution techniques to media relations.

Pitching 89

Pitching Report Software Survey 89

Cision

NOVEMBER 30, 2016

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch. I hopped the proverbial fence from journalist to vendor to work in marketing. So when I was offered the opportunity to be the Chief Marketing Officer at Cision, it’s no understatement to call this a dream job.

Software 0

Software Media Leadership Journalism 0

The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. And new-breed digital teams are nailing it. New communication lines Marketing directors put their budget where they can see a return. How can PR agencies compete?

How To 120

How To Measurement Financial Report 120

Communications Conversations

SEPTEMBER 15, 2020

To talk about the most influential people in PR, comms and social in the Twin Cities, you need to go well outside Insta and Twitter. When you lead comms for one of the largest privately-held companies IN THE WORLD, yeah, I’d say you’re a pretty big influencer (especially when it comes to hiring and budgets).

Agency 78

Agency Trends Social Media Local 78

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

DECEMBER 8, 2022

Most of the folks I know come from the PR, comms or social media worlds. Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management.

Marketing 60

Marketing Leadership Creativity Internal 60

Communications Conversations

JUNE 9, 2021

One common call I’ve received–and taken–from many in the comms world over the last few years has been: “I’m thinking about going solo. At any given time, I’m usually working with between 4-8 clients consulting on social media and digital marketing and PR. I have so many questions!”

Social Media 97

Social Media Media Training Training Strategy 97

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. The law making process cannot keep pace with the speed of technological change and the growth of platforms and digital markets. It’s on a tiny island north of Whitley Bay.

Marketing 81

Marketing Measurement Government Report 81

Communications Conversations

DECEMBER 13, 2018

They turn to influencers for advice on all sorts of purchases. First, this article I read talking about a 7-year-old who makes $22 a year as an “influencer.” ” It’s not so much the fact that a 7-year-old is making that kind of money, but rather, the fact that influencers themselves are making that kind of money.

Communications 106

Communications Newspapers Trade Shows Sports 106

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. In addition, most (62%) expect their digital budgets to grow in the next year.

Training 119

Training Digital PR Media Training Education 119

Engage PR

OCTOBER 28, 2020

Engage continues to deliver a broad range of strategic communications, marketing, PR and digital media projects as part of its comprehensive offering to clients. Marketing material produced for client’s new website. Corporate comms management; securing third-party approval for content from large companies.

Brand 60

Brand Branding Local Product Launch 60

Presspage

JUNE 23, 2021

Wondering what that digital content hub could look like? The communications team is using tools originally meant for marketers. Additionally, comms professionals face the question to provide ROI on their efforts more often. Tools are acquired as ad-hoc solutions and not with a goal-based approach.

Communications 210

Communications Measurement Tools Enterprise 210

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. How is public relations different from marketing?

Interviews 99

Interviews Publicity Technology Social Media 99

Onclusive

SEPTEMBER 20, 2023

Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts. Moreover, you can use the insights you gain from your analysis as a benchmark to measure the success of your PR and comms efforts.

Analysis 221

Analysis Crisis Management Tools Strategy 221

NewsWhip

OCTOBER 20, 2021

Engagement is a term that can cause confusion for marketers and comms professionals, largely because it can be hard to articulate exactly what it means and how it can be useful. In fact, we believe it to be an indispensable tool in the comms strategist’s toolbox. The show is now Netflix’s number one debut hit.

Measurement 78

Measurement Media Crisis Crisis Management 78

Beyond PR

MARCH 22, 2018

Consider this familiar scenario: You have a great product or service, and you’re excited to get your story out to the market. You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience.

Media 75

Media Radio Newspapers Print 75

Sword and the Script

MARCH 2, 2021

For example, to gain a foothold in a new vertical market or geography. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. The second reason is to acquire customers. Did you know?

Company 150

Company Tools Technology Software 150

Mark My Words

JUNE 29, 2020

Public relations, marketing and social media are a theatre’s lungs, and the industry is going to have to shout louder and more incisively than ever before, or risk drowning. Theatre productions native to digital platforms are still treated as a niche sub-genre somewhere between site-specific and multimedia.

Media 60

Media Local Community Technology 60

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 What’s different about that?

Software 78

Software Case Study Technology Tools 78

Communications Conversations

MAY 7, 2019

On the marketing/comms side, it’s no different. Think about the technologies you use in your job in marketing or comms. Onalytica (influencer management). And it’s presenting all sorts of problems–and marketers and communicators know it! Measuring results. Capturing and developing content.

Technology 60

Technology Tools Social Media Media 60

Beyond PR

APRIL 5, 2018

Today’s digital media landscape has created more channels and influencers that can positively or negatively affect your brand than ever before, which means there’s a lot you could be missing. Conduct Market Research For Campaigns. Or reach out to local or national influencers to help boost campaign visibility?

Company 73

Company Media Crisis Insurance 73